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- Number of pages : 30 pages
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- Last update : 02/12/2021
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1 Panoramica del mercato
1.1 Presentazione e definizione del mercato del gelato e del sorbetto
Il gelato è un alimento a base di latte, zucchero, frutta o una varietà di ingredienti e sapori . Il sorbetto è invece un alimento a base di sciroppo di zucchero e polpa di frutta o aromi .
Nei negozi sono disponibili diversi tipi di gelato: coni e gelati su stecco (a volte venduti singolarmente), specialità di gelato da condividere (tronchetti e torte gelato) o anche vaschette e barattoli di gelato e sorbetti venduti nella GDO.
In termini di volume, il mercato del consumo domestico è dominato dalle specialità individuali (coni, gelati su stecco, ecc.) e dai sorbetti e gelati sfusi (in particolare le vaschette di frutta), mentre il resto è costituito da specialità collettive stagionali (tronchetti di Natale, ecc.). È il segmento dei gelati snack che gioca il ruolo più importante nella vendita di gelati durante il periodo estivo e il consumo di gelato varia notevolmente durante l'anno e da un anno all'altro, a seconda delle condizioni climatiche.
Il mercato mondiale del gelato e dei sorbetti è stato stimato a 57.9 miliardi nel 2018 . Si prevede che cresca ad un CAGR (tasso di crescita annuo composto) di 4.9% tra il 2019 e il 2025 per raggiungere gli 84,9 miliardi di dollari entro il 2025. Il mercato globale è altamente frammentato, ma alcuni dei principali attori del mercato includono Unilever, Mars, Nestlé, General Mills, Lotte e Dunkin' Brands.
In Francia, l'industria del gelato è costituita da una moltitudine di aziende e gli operatori del settore sono spesso di piccole dimensioni. Tuttavia, alcuni grandi gruppi globali dominano il mercato, compresi i gruppi sopra citati. Per quanto riguarda i distributori, sono le grandi e medie superfici (GMS) a concentrare la grande maggioranza delle vendite.
Il mercato francese ha visto negli ultimi anni un costante aumento del fatturato e dei consumi. Tuttavia, nel 2019, i francesi hanno consumato un po' meno gelato e sorbetti, con un un calo del 3% dei consumi effettivi delle famiglie rispetto al 2018 . Tuttavia, gli operatori del mercato possono contare sul premiumizzazione del mercato e innovazione come i principali motori della crescita futura.
Le aziende del settore si affidano quindi a strategie di innovazione. Questa innovazione può assumere diverse forme, come il rinnovo dei gusti , nuovi formati oppure nuovi concetti . Un'altra opportunità sul mercato è lo sviluppo di un'offerta di prodotti biologici ai prezzi più alti.
List of charts
- Projection du chiffre d'affaire des glaces et sorbets
- Frequency of frozen dessert purchases
- Quantity purchased per year by age group
- Breakdown of ice cream sales by age group
- Favourite types of ice cream
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Latest news
Auchan faces another "difficult" year in 2023 - 22/02/2024
- -Auchan net loss in 2023: 379 million euros
- - Previous year's profit: 33 million euros
- - Auchan's position in the French retail sector: 5th
- - Revenue in 2023: down 1.7% to 32.9 billion euros
- - Share of hypermarkets in Auchan's store base: 21%
- - Acquisition of Casino stores by Auchan and Intermarché: 70 supermarkets, 26 hypermarkets, including five larger than 9,000 m2, and two drives
Auchan: New Beginnings - 06/12/2023
- Gérard Mulliez founded Auchan in 1961.
- Auchan hypermarkets account for 80% of the company's sales.
- Auchan's market share has fallen from over 10% five years ago to 8.4% today.
- Failed attempt by the Mulliez family to take over Carrefour in October 2021.
- Auchan and Intermarché are looking to form a product purchasing alliance, which would give them a combined market share of 30%.
- Auchan and Intermarché have been trying to share nearly 300 hypers and supermarkets that Casino is due to sell.
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
In Haute-Savoie, "reasoned development" for Glaces des Alpes - 10/10/2023
- The company, which mainly supplies foodservice professionals
- Over 20 million euros in sales
- 75 employees
- 180 fragrances
- The brand is distributed throughout France, especially in the Rhône-Alpes region, as well as in Switzerland, Germany, Spain, Belgium and Luxembourg.
- Exports account for nearly 13% of sales.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
- The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
- Carrefour's share will be 500 million euros, a 60% increase on today's figure.
- Plant-based alternatives represented a market worth 553 million euros in 2022
- Sales of plant-based products are enjoying double-digit growth.
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