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- Last update : 03/11/2021
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1 Panoramica del mercato
1.1 Definizione e ambito dello studio
Il mercato dei formaggi in Francia può essere suddiviso in due categorie principali:
- Formaggio naturale, prodotto con ingredienti naturali, freschi e di alta qualità;
- Formaggio trasformato, ottenuto da formaggio naturale a cui vengono aggiunti emulsionanti (due liquidi insolubili), citrato di sodio, fosfato di calcio, acido sorbico (conservante), enzimi e altri additivi.il formaggio fuso è ottenuto dal formaggio naturale con l'aggiunta di emulsionanti (due liquidi insolubili), citrato di sodio, fosfato di calcio, acido sorbico (conservante), enzimi, vitamina D3, grasso del latte, sale extra, oli vegetali saturi, siero di latte e coloranti alimentari artificiali.
Il formaggio fuso ha una durata di conservazione più lunga rispetto al formaggio naturale nei negozi di formaggi e nei supermercati. Con quasi 400 tipi diversi di formaggio, la Francia è il primo paese al mondo per la produzione di formaggi. Ma la sua egemonia è sempre più messa in discussione dai cambiamenti dietetici che colpiscono il settore.
La produzione di formaggi è un settore concentrato , dominato da una manciata di operatori, come Bel o Sodiaal (1/3 del mercato francese dei formaggi). Gli altri principali attori del mercato sono gruppi a conduzione familiare (Savencia è specializzata nella lavorazione del latte), gruppi cooperativi o produttori di latte come Lactalis.
I francesi sono tra i principali consumatori di formaggio al mondo, con oltre 25 kg/abitante all'anno. La crescita della grande distribuzione a scapito dei negozi locali ha indebolito i prodotti artigianali venduti nei caseifici locali e la maggior parte del formaggio commercializzato è ora di produzione industriale. Ciò ha favorito l'emergere di nuovi attori, come Carrefour , nella distribuzione e nella produzione di formaggi a marchio privato. Anche l'armonizzazione delle norme sanitarie imposta da Bruxelles è una manna per i formaggi industriali.
In termini di commercio estero, la bilancia commerciale francese è positiva, con la Francia che esporta 1,6 volte più di quanto importa nel 2021. I principali clienti delle esportazioni sono la Germania, con il 23% del totale delle esportazioni francesi, il Belgio (14%) e il Regno Unito (8%). Ma le importazioni di formaggio sono in aumento da diversi anni, per soddisfare una domanda multiforme. L'Italia in particolare sta beneficiando della situazione, rappresentando 1/3 delle importazioni francesi.
Tuttavia, la volatilità dei prezzi mondiali dei prodotti lattiero-caseari industriali indebolisce la redditività dei produttori: per contrastare questi rischi economici e guadagnare quote di mercato, i produttori puntano sull'innovazione (nuovi formati, confezioni) e sulla comunicazione (ingenti budget pubblicitari).
List of charts
- World cheese market value
- Turnover before tax - cheese production
- Household consumption of cheese
- Percentage of the population consuming cheese daily by age
- Régularité de la consommation de fromage
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Latest news
Suppliers refuse to accept Lactalis' proposed milk price increase - 05/02/2024
- - The price revised in January by Lactalis is 405 euros per 1000 liters, increased to 420 euros per 1000 liters in 38/32 for February.
- - Taking all premiums into account, the remuneration paid to producers was 460 euros per 1000 liters for the first two months of the year.
- - Unell, which represents over 4,000 dairy farms, delivers over 2 billion liters of milk to Lactalis.
Président, the billionaire brand that shaped the destiny of Lactalis - 13/11/2023
- President brand sales: 3 billion euros
- Brand age: 55 years
- Increase in Camembert production in ten years: from 60,000 to 250,000 units
- Current Camembert production: 500,000 units
- Main production site: Domfront plant in the Orne region of France
- Camembert price: less than 2 euros
- Percentage of brand volume sold under private label: one-third in France and worldwide
- Number of plants producing Président products outside France: over thirty.
Lactalis: portrait of Emmanuel Besnier, one of France's most secretive bosses - 15/10/2023
- Sales 2022: 28.3 billion euros, Net income: 384 million euros
- Number of employees: 85,000 worldwide
- Number of dairies and cheese factories: 272 in 51 countries, including 66 in France
- Quantity of milk collected: 22.6 billion liters worldwide
- Breakdown of sales by product: cheese (40%), milk (19%), ultra-fresh (14%), butter and cream (12%), ingredients and nutrition (9%), other (6%)
- Major acquisitions
- Bridel in 1990,
- nestlé's Roquefort cellars in 1992,
- Galbani in 2006,
- Parmalat in 2011,Parmalat acquisition cost: 4.5 billion euros.
- l'Etoile, Stonyfield and Siggi's cheese factories in 2018,
- kraft-Heinz cheese business in 2020,
- Ambrosi in 2023.
Sodiaal launches a campaign to support its Candia, Yoplait and Entremont brands - 09/09/2023
Coopérative Sodiaal brings together three major brands: Candia, Yoplait and Entremont. The cooperative brings together 16,000 farmers in 72 départements. The three brands are present in 9 out of 10 households.
Jay & Joy organic plant-based dairy announces a €2 M fund-raising round - 31/07/2023
- Jay & Joy is the leader in organic vegetable creamery in specialized distribution.
- In receivership after a product recall for suspected listeria
- The brand is present in 8 European countries, including France.
- Organic dairy products represent a $4 billion market worldwide.
- The takeover of the company is supported by several investors, including the High Flyers Capital fund and various business angels.
- 25 employees.
- The Jay & Joy brand was created in 2014.
- The brand's growth has been over 60% per year.
Lactalis' Brazilian takeover held up - 27/07/2023
- Lactalis, the world leader in dairy products, has signed an agreement to acquire DPA, a major player in the Brazilian dairy sector, for 125 million euros
- With this acquisition, Lactalis would increase its workforce in Brazil to 10,000 employees.
- DPA was created in 2003 by Nestlé and New Zealand's Fonterra.
- It currently employs 1,300 people.
- DPA has two factories in southern Brazil. Lactalis already has a significant presence in Brazil, with 23 industrial sites in eight states.
- Brazil is Lactalis' fifth largest market.
- Lactalis already owns thirteen dairy brands in Brazil, including Parmalat, Batavo, Itambe and Pocos de Caldas.
- DPA brands include Chambinho, Chamyto and Chandelle.
- The Brazilian Council for Economic Defense (CADE) has issued restrictions on the acquisition of Parmalat
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