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- Number of pages : 30 pages
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- Last update : 25/01/2022
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito dello studio
Il fai-da-te si riferisce alle attività manuali non professionali di riparazione, creazione, miglioramento e manutenzione di piccoli oggetti in casa. Questo studio si concentra sul mercato del bricolage al consumo ed esclude quindi l'attività BtoB dei negozi e dei centri di bricolage.
Il mercato del fai da te riguarda quindi una grande varietà di articoli. L'Union Nationale des Industriels du Bricolage (Inoha) ha identificato 11 categorie principali: edilizia, idraulica/sanitaria, giardino, pittura/colle, legno/lavoro in legno, rivestimenti, utensili, elettricità, ferramenta, decorazione e comfort termico.
Questi diversi prodotti sono prodotti in Francia o importati e poi distribuiti da superstore fai da te, dettaglianti, pure-players digitali o superstore alimentari. In Francia, la distribuzione degli articoli di bricolage è tuttavia molto concentrata poiché i negozi di bricolage rappresentano il 74% delle vendite in valore e solo 4 gruppi rappresentano il 93% del fatturato dei negozi di bricolage, cioè i due terzi del mercato totale. I principali attori del settore sono i 4 gruppi Adeo (Leroy Merlin, Weldom, Bricoman), Kingfisher (Castorama, Bricodépot), Mousquetaires (Bricomarché, Bricocash, Bricorama) e Mr Bricolage (Mr Bricolage, Briconautes).
Il mercato francese del fai da te è il terzo più grande d'Europa, dietro laGermania e il Regno Unito. Su scala globale, tuttavia, gli Stati Uniti dominano ampiamente, rappresentando circa la metà del mercato mondiale in valore. Questo mercato globale ammontava a 594 miliardi di euro nel 2018, in costante crescita dal 2013.
Il mercato francese del fai da te ha visto un aumento del 3,4% del fatturato nel 2019. Questa crescita si spiega in particolare con la ripresa economica del settore delle costruzioni e l'aumento della tendenza al "fai da te".
Nei mesi di marzo e aprile 2020, la crisi del Covid-19 aveva interrotto lo slancio del mercato francese del bricolage, che nel febbraio 2020 registrava un +2,21% su base annua in termini di valore. Dopo il contenimento, tuttavia, si è verificato un effetto di recupero con un tasso di crescita del 30% delle vendite di fai da te nel giugno 2020 rispetto al giugno 2019 e poi il ritmo di crescita delle vendite è rallentato, illustrando il graduale ritorno alla normalità delle vendite di fai da te.
List of charts
- Number of establishments registered under activities 4752A and 4752B
- Number of employees registered in activities 4752A and 4752B
- Size of the global DIY market
- DIY market share by continent
- Trends in the French DIY market
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Latest news
Castorama revises its formula in France to boost sales - 28/03/2024
- - Castorama sales down 4.8%.
- - Brico Dépôt sales down 7%.
- - Total sales in France down by almost 6%.
- - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
- - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
- - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
- - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
Mr.Bricolage expected to decline in 2023 - 14/03/2024
- Mr.Bricolage group sales in 2023: 2.31 billion euros
- In France, 902 stores generated sales of 1.96 billion euros in 2023
- Number of stores by brand in 2023:
- - Mr.Bricolage: 331 stores
- - Les Briconautes: 101 stores
- - Independent chains: 470 stores
- Total number of stores at January 1, 2024: 1088 stores
Purchasing alliance between Le Club-Les Briconautes (Mr.Bricolage group) and Espace Emeraude - 27/02/2024
- - Club-Les Briconautes has 592 affiliated stores.
- - Espace Emeraude has 87 stores.
- - In 2023, Mr.Bricolage's sales were 2.4 billion euros.
- - Espace Emeraude has sales of around 280 million euros.
- - In 2022, Le Club and Les Briconautes achieved sales volumes of 334 million euros and 247 million euros respectively.
Tools: Cofaq targets sales of one billion euros - 15/02/2024
- - Cofaq was founded seventy years ago in Poitiers.
- - It launches a new ten-year strategic plan aimed at doubling its sales (currently 550 million euros)
- - Cofaq is France's 27th-largest cooperative, bringing together 400 independent retailers.
- - Cumulative member revenues reach 1.4 billion euros.
- - They operate 900 outlets under five banners.
- - The network plans to grow to 1,000 outlets.
- - Cofaq offers 2 million items from 1,000 suppliers.
- - Revenues from private labels still represent a modest 20 million euros, a figure that should double within three years.
DIY: ManoMano highlights its ManoMano Pro service in new TV campaign - 14/02/2024
- ManoMano launched its service for construction professionals, ManoMano Pro, at the end of 2020.
- Three years later, ManoMano has attracted around half of the craftsmen in the sector in France, i.e. some 200,000 companies.
- ManoMano offers over 19 million product references on its site.
Espace Emeraude speeds up product reparability - 13/01/2024
- 11 Espace Emeraude stores have signed up to the scheme to repair appliances rather than replace them.
- Espace Emeraude now has a total of 73 stores, all of which are expected to offer the Repair Bonus this year.
- Espace Emeraude has sales of 260 million euros and 1,200 employees.
- The brand plans to exceed 100 stores by 2026, and to reach 300 points of sale within 10 years.
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