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- Number of pages : 30 pages
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- Last update : 22/08/2022
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e presentazione
Il barbecue è un dispositivo di cottura all'aperto costituito da una griglia o da uno spiedo, dove tradizionalmente si usa la carbonella, ed è destinato principalmente a grigliare carni come salsicce, brochettes, costolette di manzo o maiale, ecc.
Tuttavia, i barbecue a carbone hanno la reputazione di essere tossici a causa della combustione dei grassi animali a contatto con le fiamme del carbone, che genera cancerogeni chiamati benzopireni.
Anche il mercato globale dei barbecue è in forte crescita, con un CAGR previsto del 12,26% fino al 2023, compreso il segmento elettrico, che probabilmente occuperà sempre di più il mercato.
Ci sono circa 11 milioni di barbecue e planchas in Francia ogni estate, che vengono utilizzati per grigliare, arrostire o affumicare il cibo. In effetti, 1 milione di nuovi barbecue sono venduti ogni anno e questa cifra è in costante aumento negli ultimi tempi.
Dal 2004, il fatturato del settore è quasi quadruplicato, grazie all'aumento del volume venduto, ma soprattutto grazie all'aumento del prezzo medio del barbecue, dovuto all'emergere di un segmento premium.
La gamma è divisa in barbecue a carbone, a gas ed elettrici. Le planchas possono essere a gas o elettriche. Anche se il gas rappresenta meno del 20% delle vendite, è responsabile di più del 50% del fatturato del settore, grazie a un prezzo medio che è più di tre volte superiore al carbone e all'elettrico. I produttori vendono anche barbecue per uso professionale o semi-professionale, che possono costare diverse migliaia di euro.
Il successo attuale del gas riflette il desiderio dei clienti di variare il loro uso del barbecue, in termini di cibo (meno carne, più verdure) e di ricette (uso di un coperchio, di una teglia o di una pietra per pizza). I fabbricanti approfittano di questa tendenza per commercializzare degli accessori complementari che permettono anche di destagionalizzare l'attività.
List of charts
- Sales of barbecues
- Growth in sales of charcoal and gas barbecues and planchas
- Breakdown of sales by product
- Sales volume by product
- Answers to the question "How many barbecues do you do a year?"
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Latest news
Wood heating: Finoptim invests in its production site - 01/11/2023
- Finoptim was founded in 2013 by Baptiste Ploquin and David Lépiney.
- The company's sales have tripled in two years to €3.3 million.
- The company plans to grow from 24 to over 60 employees in the next five years.
- The company plans to increase its dealer network from 80 to 120 by the end of 2024.
- The company's projected sales are 10 to 15 million euros over the next five years.
Volkswagen overtakes Leroy Merlin in the ranking of foreign companies in Russia. - 03/10/2023
- Leroy Merlin is now the 1st of the 50 largest foreign companies in Russia.
- Leroy Merlin preserves the jobs of its 45,000 Russian employees.
Leroy Merlin bets on the energy renovation market - 10/07/2023
- The energy renovation market was estimated to be worth 30 billion euros in 2019, half of it for private individuals.
- Leroy Merlin aims to become a leader in this market.
- Energy renovation accounts for only 4% of Leroy Merlin's sales, but it is the fastest-growing sector.
- 70,000 renovation projects were carried out last year, and 90,000 will be completed this year.
- The average customer shopping basket is €40,000.
- In two out of three cases, Leroy Merlin acts as project manager.
- Leroy Merlin already has 1,200 partner craftsmen.
SEB becomes the European champion of plancha cooking with Forge Adour - 04/07/2023
Groupe SEB has become the European leader in enamelled cast-iron plancha grills by acquiring Forge Adour.
Forge Adour was founded in 1978 and recorded sales of 25 million euros last year, around 85% of which were generated in France.
Forge Adour opened six stores.
SEB acquired Krampouz in 2019, a manufacturer of high-end stainless steel crepe makers, barbecues and planchas, which accounts for around a quarter of its business.
SEB Group sales were around €8 billion last year.
Barbecue, plancha or pizza oven: the French embrace outdoor cooking | Les Français et la cuisine d'extérieur - 30/05/2023
- Over 60% of French people own a barbecue or plancha.
- Sales of electric appliances are growing fast.
- The Weber brand has just launched Lumin, a compact, versatile model.
- Montvel, a French start-up, markets top-of-the-range granulated barbecues.
- Maison Le Marquier has seen its sales rise from 7 million euros in 2017 to 17 million in 2022, with 30% of sales coming from exports
- Over 900,000 barbecues and planchas are sold every year in France
- Cuisinella launched its first outdoor offer at the beginning of the year.
Leroy Merlin dominates a buoyant DIY market | Leroy Merlin is the DIY market leader. - 04/02/2023
- Leroy Merlin: 37.4% market share in France and €10.8 billion in sales
- French market size €34 billion
- Market share of different players in France :
- Adeo: Leroy Lerlin 37.4%, Weldom 4.2%, Bricoman 3%
- Kingfisher: Castorama 13.3%, Brico Dépot 12.8
- Bricomarché Baktor, BRICO Cash 14.1
- Mr Bricolage, Briconautes 8.5
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il mercato del barbecue e della plancha | Francia
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