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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 11/08/2020
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1 Panoramica del mercato

1.1 Definizione e ambito di studio

Il mercato dei travestimenti si riferisce a tutti gli abiti e gli accessori che possono trasformare l'aspetto di un individuo o fargli assomigliare a qualcun altro.

In Francia, il periodo di carnevale continua a rappresentare una parte sostanziale del fatturato degli operatori del mercato, mentre la festa di halloween rappresenta un picco di attività elevato ma più concentrato.

Per gli adulti, i travestimenti hanno una certa stabilità e l'influenza dei film (Guerre stellari, Batman...) rimane molto marcato. A livello di bambini, sono i personaggi dei libri (Harry Potter) ma soprattutto del cartoni animati e supereroi che portano le vendite. Gli abiti per bambini vengono così rinnovati in linea con le ultime uscite dei lungometraggi Disney e Marvel.

Il mercato dei travestimenti beneficia in particolare della aumento delle serate a tema, degli addii al celibato e delle babyshow che stanno guadagnando popolarità . La domanda per questo tipo di evento è meno stagionale ed è più orientata verso accessori di qualità, o anche accessori su misura per valorizzare la serata. Infine, la domanda per questo tipo di eventi è meno stagionale, le vendite online crescono più velocemente del mercato e consentire una maggiore copertura geografica dei negozi.

List of charts

  • Dépenses totales prévues pour Halloween en déguisements
  • Dépenses totales en produit d'Halloween
  • Évolution de la balance commerciale d'articles de fêtes et de carnaval
  • Principaux pays d'importation d'article de fête et de carnaval
  • Évolution de l'intérêt pour le mot déguisement
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Latest news

Sale of Rubie's Costume Company approved by bankruptcy court. - 25/09/2020
  • Proposed sale of Rubie's Costume Company for $133 million
  • Number of jobs saved: around 400
  • Workforce reduction due to COVID-19: over 200 employees
  • Loss of sales during the covid period: 50%
  • Nations covered: 15 countries
  • Annual sales: over $100 million.
  • Percentage of international trade: 40%
  • Share of Halloween sales in the USA: approx. 85%
Sale of Rubie's Costume Company approved by the Insolvency Court. - 25/09/2020
  • The proposed sale of Rubie's Costume Company is approved for $133 million.
  • The sale is intended to pay off around $96 million in debt to creditors and safeguard around 400 jobs.
  • Rubie's has moved most of its manufacturing to other states such as South Carolina, Arizona and other countries in Asia and Central America.
  • Rubie's bought the huge 470,000 sq. ft. warehouse of BuySeasons, a rival suit distributor, for $18.5 million.
  • Rubie's laid off over 200 employees and lost at least 50% of its sales revenue in recent months due to covid-19.
  • Rubie's has operations in 15 countries, covering North America, Europe, Asia and Australia.
  • Rubie's sales are well over $100 million a year.
  • Around 40% of Rubie's business is generated outside the United States.
  • Halloween accounts for almost 85% of Rubie's sales in the United States and almost two-thirds of its worldwide business.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Jour de fête (TBMD)
Zoe Confetti
Deguisetoi (Jadeo France)
Festi
Cesar
Rubie’s Costume company
Ledéguisement.com
Bel Emballages Loisirs (leroidelafête.fr)
Tuttifiesta
Fête Sensation

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