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- Number of pages : 30 pages
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- Last update : 22/11/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito di studio
Il pneumatico (segmento dei pneumatici) è prodotto principalmente in gomma e gonfiato con aria o azoto. Fornisce principalmente la presa e l'assorbimento degli urti circondando il cerchio metallico di un veicolo. I pneumatici sono caratterizzati da un particolare disegno del battistrada (simmetrico, asimmetrico, direzionale) e da un tipo di utilizzo specifico (a seconda del tipo di veicolo, adatto a condizioni di neve, veicoli da corsa, ecc.)
Occorre inoltre distinguere tra la vendita di pneumatici montati direttamente su una vettura di nuova immatricolazione ("primo equipaggiamento") e le cosiddette vendite di sostituzione di pneumatici nuovi o ricostruiti. Si distingue anche tra pneumatici per berline, SUV e 4x4, furgoni, camion e altri veicoli.
Il mercato francese ha risentito del calo delle vendite di fine 2018. Tuttavia, alcuni segmenti di mercato rimangono dinamici, come i pneumatici per fuoristrada e per autocarri, che resistono alla tendenza al ribasso del settore. Deve inoltre far fronte alla concorrenza internazionale proveniente dalla Germania e dalla Cina in particolare.
Il mercato può contare sui suoi player internazionali e soprattutto sullo sviluppo delle vendite online dei "pure player", anche se in parte indeboliscono l'attività dei rivenditori specializzati (nei punti vendita fisici) che ogni anno perdono quote di mercato.
Il boom delle vendite online sta contribuendo alla tendenza al ribasso dei prezzi favorevoli al consumatore, riducendo i margini per produttori e distributori. Il calo dei prezzi incoraggia i principali operatori del settore a proporre offerte sempre più differenziate per giustificare livelli di prezzo più elevati e a rinnovare costantemente le loro gamme e le innovazioni offerte (ad esempio la tecnologia airless). I segmenti "premium" e "top di gamma" dell'offerta vanno quindi bene, registrando cifre di vendita in crescita.
L'epidemia di Covid-19 ha avuto un forte impatto sul segmento dei pneumatici di primo equipaggiamento, ma le vendite di ricambi dovrebbero rimanere stabili e consentire ai produttori di resistere a questo shock esterno.
List of charts
- Tire market trends
- Breakdown of passenger car tire production
- Average daily traffic trends
- Number of kilometers traveled
- Growth in the number of liber-t (electronic toll collection for light vehicles) subscribers
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Latest news
Michelin strengthens its business outside tires - 21/06/2023
- Michelin sales in 2022: €26.8 billion
- Percentage of tire-related business by 2030: 75% to 70%
- FGC is a company specializing in high-tech materials and fabrics
- Value of Michelin's acquisition of Flex Composite Group (FGC): 700 million euros
- FCG sales in 2022: 200 million euros
- FCG employs 400 people in six production centers in Belgium and Italy
- Michelin acquired Fenner in 2018
- Sales of Michelin's high-tech materials business in 2022: €1 billion
- Expected sales of Michelin's high-tech materials business after the acquisition of FCG: €1.3 billion
- FCG average organic growth between 2015 and 2022: 11%
Italy unleashes its "Golden Power" to protect Pirelli from its Chinese shareholder - 20/06/2023
- Camfin, Pirelli's holding company, holds 14.1% of the capital.
- Sinochem, the main investor, holds 37% of the capital.
- The Italian government limits Sinochem to choosing 9 out of 15 board members
- Certain strategic decisions require the approval of at least 80% of directors.
- Golden Power was introduced in 2012.
- Sectors initially covered by Golden Power: defense, energy, transport and telecommunications.
- Electrolux, whose activities could be protected by Golden Power, has 6 production sites and 6,000 employees in Italy.
Michelin launches a new wave of acquisitions to ensure diversification - 20/06/2023
- Michelin acquires Italian company Flex Composite Group (FCG)
- FCG enterprise value: 700 million euros
- FCG has 400 employees
- FCG business sectors: marine, supercars and electric vehicles, sports, construction
- FCG sales in 2022: 202 million euros
- FCG average annual growth rate since 2015: 11
- Michelin target: 20% of sales in "non-tire" activities by 2030
- Michelin "non-tire" sales in 2022: 1.3 billion euros (or 5% of total)
- Previous Michelin acquisitions before the Covid crisis: approx. 3 billion euros (Fenner, Multistrada, Camso)
Michelin: 5 to 10 billion for acquisitions. - 13/05/2023
- Over 80% of sales under the Michelin brand.
- Less than 10% of passenger car tire sales from original equipment
- Objective of generating between 20% and 30% of sales in non-tire businesses by 2030, compared with 5% in 2020.
85 million loan from French State to save Goodyear's Amiens-Sud plant - 07/05/2023
- 44.6 million euro subsidy at the beginning of 2022 for the Amiens site (Somme) specialized in the manufacture of agricultural tires
- 85-million euro loan from the French government to modernize the Amiens-Sud site
- Goodyear commitment to invest 100 million euros
- Amiens-Sud plant employs 800 people
- Amiens-Nord: closure in January 2014, 1,143 redundancies
- Goodyear has 57 plants in 23 countries and employs over 72,000 people
Tire recycling about to take off - 04/04/2023
- Total recycling capacity of the joint venture by 2030: 1 million tonnes of end-of-life tires per year (one-third of the annual volume in Europe).
- First recycling plant located in Uddevalla, Sweden, operational by 2025.
- Products: regenerated carbon black, reusable oils for tire manufacturing and the petrochemical industry.
- Partners: Michelin, Enviro Systems, and Antin Infrastructure Partners (majority shareholder).
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