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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 18/01/2022
Summary and extracts
1 Panoramica del mercato
1.1 Panoramica del mercato
Essere un parrucchiere consiste nel fornire vari trattamenti igienici ed estetici per la cura dei capelli in un salone di bellezza o direttamente a casa del cliente. Si può trattare di un taglio, di una colorazione o di una permanente... I saloni hanno sviluppato varie offerte aggiuntive, tra cui la vendita di prodotti e accessori di bellezza .
Diversi miliardi di euro vengono spesi ogni anno dai francesi, e soprattutto dalle donne francesi, in saloni di parrucchieri. Tuttavia, i margini del settore si sono indeboliti negli ultimi anni, con la crescente concorrenza portata dai parrucchieri a domicilio i quali offrono tagli di capelli a prezzi in media più bassi .
Anche la formazione dei nuovi parrucchieri è in calo, con una forte diminuzione nel numero di apprendisti . Anche il numero di aperture e di acquisizioni è rallentato.
Di conseguenza, i saloni di parrucchiere stanno cercando una nuove vie di sviluppo con l'apertura di barber shops e con un adattamento sempre più rapido ai fenomeni della moda .
List of charts
- Global market size for salon services (hair, nails or skin)
- Breakdown of French people's budget for personal care and goods
- Frequency of salon visits
- Prices for shampoo + cut + styling in Paris and the provinces
- Shampoo + cut + style price
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il mercato dei parrucchieri | Francia
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