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- Number of pages : 30 pages
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- Last update : 01/07/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito di studio
I pannolini sono articoli per l'igiene indossati accanto al corpo come indumenti intimi con un materasso assorbente. Il materiale che compone questo materasso è di solito polpa di legno sfibrata, detta anche polpa "fluff". Nella composizione dei pannolini sono inclusi anche altri materiali (plastica, elastici per renderli più facili da indossare, lozione per preservare la pelle, indicatore di urina, profumo, ecc.)
Due tipi principali di consumatori usare i pannolini bambini così come alcuni anziani in una situazione di incontinenza. In questo studio ci concentreremo solo sul segmento dei pannolini per bambini. Queste accompagnano il bambino fino all'età di formazione al vasino, che è di circa tre anni.
Il sito il mercato mondiale è in continua forte crescita dal 2010, e si prevede che continuerà a farlo nei prossimi anni con un tasso di crescita composto annuo previsto del 6,2% tra il 2018 e il 2022. Il dinamismo di questo mercato è strettamente legato alla situazione demografica del Paese. Segnato da una crisi di fiducia dei consumatori dal 2017 a seguito della pubblicazione di un rapporto che ha lanciato l'allarme sulla composizione dei pannolini, il mercato francese è in forte contrazione da diversi anni (-3,4% nel 2018). Gli sforzi dei produttori per ripristinare la fiducia, così come l'emergere di nuovi attori, dovrebbero avviare una ripresa dinamica del mercato.
Gli strati sono principalmente distribuiti e acquistati in grandi magazzini anche se la crescita del vendita online
I consumatori stanno diventando sempre più sensibili alla composizione degli strati e la loro potenziale tossicità. Le argomentazioni ecologiche giocano un ruolo sempre più importante nelle decisioni di acquisto.
I principali attori di questo mercato sono naturalmente i produttori di pannolini come P oppure Kimberly-Clark ma anche distributori come Leclerc oppure Carrefour .
List of charts
- Sales in the baby diapers sector
- Sales of baby diapers and diapers
- Foreign trade - exports
- Foreign trade - imports
- Main customer countries
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Latest news
Auchan faces another "difficult" year in 2023 - 22/02/2024
- -Auchan net loss in 2023: 379 million euros
- - Previous year's profit: 33 million euros
- - Auchan's position in the French retail sector: 5th
- - Revenue in 2023: down 1.7% to 32.9 billion euros
- - Share of hypermarkets in Auchan's store base: 21%
- - Acquisition of Casino stores by Auchan and Intermarché: 70 supermarkets, 26 hypermarkets, including five larger than 9,000 m2, and two drives
Auchan: New Beginnings - 06/12/2023
- Gérard Mulliez founded Auchan in 1961.
- Auchan hypermarkets account for 80% of the company's sales.
- Auchan's market share has fallen from over 10% five years ago to 8.4% today.
- Failed attempt by the Mulliez family to take over Carrefour in October 2021.
- Auchan and Intermarché are looking to form a product purchasing alliance, which would give them a combined market share of 30%.
- Auchan and Intermarché have been trying to share nearly 300 hypers and supermarkets that Casino is due to sell.
Hygiene: Essity invests in Eure to improve recycling of food cartons - 22/11/2023
- The Hondouville plant in the Eure region of France produces toilet paper, handkerchiefs and paper towels for professional markets (hotels, restaurants, businesses, industry, etc.), marketed under the Tork brand.
- To manufacture these products, the company has been recycling food bricks for over fifteen years
- In each food carton, paper fibers (75%) are mixed with aluminum (5%), plastic (14%) and cork (6%).
- The Stockholm-based international group, whose products are marketed in some 150 countries, has sales of 15 billion euros by 2022 and 48,000 employees worldwide.
- In France, the Group's fourth-largest market, it operates eight sites with 2,500 employees.
- Its Eure plant also manufactures cotton personal care products under the Demak'Up and Lotus brands.
- Over the past three years, investments at the Normandy site have totalled 47 million euros, reassuring the plant's 360 employees
Petits Culottés short-circuits supermarkets with baby diapers - 14/11/2023
- Les Petits Culottés was created in 2019 in Paris. 12 employees.
- In four years, the company has managed to win over around 80,000 parents.
- The company's products are 15% cheaper than the competition thanks to online sales.
- The company has its diapers manufactured by BB Distribe in Laval-sur-Vologne, Vosges.
- Infant milk is purchased from a group of independent breeders in the Vendée region.
- Present in some 50 maternity wards and in partnership with approximately 6,000 pharmacies.
- The SME achieves sales of 42 million euros without raising capital.
180 million plan for paper manufacturer Fibre Excellence Provence - 22/10/2023
- Fibre Excellence Provence is about to launch a lignin separation unit, which will enable it to produce absorbent pulp for diapers.
- The plant represents an investment of 80 million euros. By 2025, almost half of Fibre Excellence Provence's production will be devoted to this new product line.
- It should cover around 10% of national demand for diapers.
- Fibre Excellence Provence, a company that previously filed for bankruptcy following a fall in packaging paper prices, has sales of 155 million euros.
- The company was rescued by its shareholder, Asian Pulp and Paper, which assumed 80 million euros of its debts.
- A five-year, 180-million euro investment plan has been put in place to restructure the company.
Essity claims "world first" in recycling - 21/10/2023
- A new recycling line for liquid-food packaging was inaugurated on October 17.
- Essity's sales target is 15 billion euros by 2022.
- Essity employs around 48,000 people in 150 countries.
- In France, Essity employs 2,500 people and has six production sites and a research and development center.
- France is the Swedish group's fourth-largest market.
- The Hondouville plant employs 360 people.
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il mercato dei pannolini per bambini | Francia
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