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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 16/03/2022
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito dello studio
I manga sono libri, a metà strada tra i fumetti e i comics americani. Come categoria a sé stante, un manga può essere riconosciuto da caratteristiche che lo distinguono dal fumetto tradizionale franco-belga:
- La lettura è da destra a sinistra,
- I disegni sono di solito lasciati in bianco e nero,
- Sono spesso pubblicati episodio per episodio.
Nati in Giappone durante l'era Meiji, modernizzante e nazionalista, i primi manga furono ispirati dai fumetti europei e pubblicati sui giornali. Influenzati dai fumetti americani del dopoguerra, i mangaka iniziarono a disegnare i loro manga nella forma che conosciamo oggi. Importati in Francia negli anni 80 e tradotti da Glénat, hanno avuto un successo crescente con titoli iconici come Dragon Ball e One Piece Le case editrici, per lo più francesi, si stanno gradualmente affermando e si impadroniscono del mercato . Gli editori pubblicano volumi che riuniscono i capitoli pubblicati in Giappone, di solito su base settimanale. Di solito, la storia di un manga è suddivisa in archi raccontati in diversi capitoli.
Tuttavia, è necessario distinguere i sottogeneri all'interno del manga. I più comuni, con il loro pubblico di riferimento, sono :
- Il Shônen (ragazzi sotto i 15 anni - azione e avventura)
- Il Seinen (adolescenti 15-24 anni - azione e psicologia)
- Il Shôjo (ragazze tra i 10 e i 18 anni - romanticismo)
- Il Josei (donne adulte - romanticismo e azione)
Molte questioni influenzano il mercato dei manga in Francia, come il crescente dominio della tecnologia digitale per libri, fumetti, ecc., che rende l'accesso gratuito a versioni pirata di manga e minaccia l'ecosistema. La missione principale del nuovo manga è per fare appello alla nuova generazione, nati dopo il 2000 e il 2010, e perpetuare l'entusiasmo che è stato creato nelle generazioni precedenti
List of charts
- Sales value in billions of yen on the Japanese manga market
- Sales value in billions of yen on the Japanese manga market, segmentation between digital and paper sales.
- Paper manga sales by distribution channel
- Different profiles in publishing markets
- Profiles of manga buyers by genre
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Latest news
Comics: how Delcourt continues its rise in the comics world - 24/01/2024
- The Delcourt-Soleil group exceeded the 100 million euro sales mark during the Covid period.
- Delcourt-Soleil is the third-largest player in the comics market, with a 10% share.
- Rival Glénat holds 13%.
- Market leader Média-Participations holds 20% of the market.
- Delcourt publishes 700 titles every year.
- 50% of these titles are mangas.
- The comics market has tripled in four years.
- Delcourt bought Soleil in 2011 and Tonkam in 2014.
- Delcourt owns Delsol, a distribution company that provides services for some twenty comic publishers.
- In 2021, Delcourt was the first to take an interest in Korean comics.
- The "Solo Levelling" series sold 1.5 million copies.
- The publisher's "Les Légendaires" series is its bestseller, with ten million albums sold.
Mangas.io: 2 million euros and aims to become the "Spotify of manga" in France - 14/12/2023
- Online reading platform Mangas.io raises 2 million euros.
- Company created in 2020.
- France is the world's second-largest manga market, behind Japan.
- Mangas.io has signed agreements with 30 publishers, including 20 French-speaking ones.
- Mangas.io returns 70% of revenues to publishers.
- The start-up employs a dozen people. 200.000 registered users on the Mangas.io platform.
- The company is not yet profitable, but has tripled its revenues in one year and is aiming for a million euros in 2024.
- Distribution agreements signed with SNCF and Cafeyn in 2023.
Webtoon: Media Participation's Ono platform joins forces with Korean studio - 29/11/2023
- Ono is the platform of France's third-largest publishing company, Média-Participations.
- Ono moves into the original territory of the webtoon.
- Onovient joins forces with Kenaz, South Korea's largest independent webtoon producer Creation of a 50/50 joint venture
- Kenaz works with over 400 creators worldwide.
- Kenaz supplies content to various international clients, including Piccoma (Kakao), Webtoon (Naver), Apple Books (Japan and USA) and ByteDance (TikTok) in China.
- Ono plans to produce webtoons in France in the coming months.
- Translation and lettering costs from Korean to French are three times higher than the purchase of rights for Ono.
- The Ono platform, launched eight months ago, boasts over 250,000 downloads.
- Ono's ambition is to become the third major player in the sector in Europe, behind Naver and Piccoma.
- Ono's catalog of web series will total 300 by the end of the year.
- Ono has acquired some 50 series from Verytoon and 100 from Delitoon.
- Ono plans to offer manga on their platform early next year.
Saône-et-Loire: Bamboo Edition celebrates its 25th anniversary - 14/09/2023
- Bamboo Edition founded: 25 years ago by Olivier Sulpice
- Recognition of the publishing house: early 2000s with the release of the "Les Profs" series
- Publication of "Les Sisters" comic series: 2008
- Adaptation of "Les Sisters" into an animated series: 2017 by Bamboo Edition
- Broadcasting of "Les Sisters": on M6, Canal+ and Gulli, then Netflix
- Creation of Bamboo Films: 4 years ago by Olivier Sulpice and Matthieu Zeller
- Purchase of "Les aventuriers de l'étrange" publishing house
- Bamboo Group: around 70 employees, including a dozen freelancers
- Bamboo Group comprises five companies: Bamboo Edition, Fluide Glacial, Drakoo, Bamboo Films and a holding company
- Bamboo group sales in 2022: 34 million euros
Media Marticipation: Ono, the Frenchman who wants to become Europe's number three webtoon maker - 13/07/2023
- Competition between the Piccoma (Kakao) and Webtoon (Naver) platforms to dominate the French webtoon market.
- The Ono platform, owned by Media-Participations (Dargaud, La Martinière, Dupuis), aims to become France's number three webtoon platform
- The Ono platform, which has merged with Webtoon Factory, has a development budget of almost 15 million euros.
- Ono, which was launched 4 months ago, has 125,000 downloads and aims to reach the million mark within three years.
- Webtoon claims 2 million monthly active users, while Piccoma has passed the million mark.
- Ono currently has 150 series in its catalog, 100% of which are webtoons.
- Izneo, another digital Franco-Belgian comics application, will operate in parallel with Ono.
- Ono's content is monetized through the sale of reading credits ("coins").
Comic publishers launch their own webtoons platforms - 06/04/2023
- Média-Participations and Ankama have launched their own webtoons platforms, Ono and AllSkreen.
- Market leader in France: Piccoma (a subsidiary of the Korean group Kakao) invested around 10 million euros in its launch in France
- piccoma has one million readers and offers nearly 300 series.
- Piccoma generated nearly 1 million euros in spending among its readers in the first quarter of 2023, while Naver Webtoon generated 2.1 million euros.
- The manga market will be worth 350 million euros by 2022.
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