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- Last update : 27/09/2022
Summary and extracts
1 Panoramica del mercato
1.1 Introduzione
Il mercato giocattoli per bambini (da 0 a 2 anni) è un segmento del mercato dei prodotti per l'infanzia. I giocattoli principali sono giochi da costruzione s, il bambole e miniature s, il veicoli o il piccolo giocattoli musica . Nel mercato dei prodotti per l'infanzia, il segmento dei giocattoli domina, prima del corredino per neonati e dei servizi per l'infanzia, che risentono maggiormente degli effetti della crisi economica compromessi sui consumi delle famiglie legati agli effetti della crisi economica.
Il mercato dei giocattoli per bambini è legato al tasso di natale in Francia e nel potenza acquisti famiglie. La Francia ha il tasso di natalità più alto d'Europa, a diretto vantaggio del mercato dell'assistenza all'infanzia, ma i risultati sono contrastanti. La ragione principale è di un demografico Il tasso di fertilità è sceso sotto i 2-1,93 figli per donna dal 2016. Anche se questo dato rimane uno dei più alti d'Europa, la Francia ha quindi visto diminuire il numero delle nascite negli ultimi anni (a più di 10.000 nascite in meno all'anno). La crisi sta influenzando anche il comportamento d'acquisto dei giovani genitori, più che mai alla ricerca di un buon rapporto qualità-prezzo su prodotti che i bambini utilizzeranno solo per pochi mesi/anni. [ Banca Mondiale ]
Il mercato dei giocattoli per bambini, tuttavia, continua ad essere sostenuto da un creatività e forte innovazioni da produttori che permettono al mercato di continuare a crescere ogni anno. Il mercato dei giocattoli per bambini è un mercato maturo e diversificato Questo è caratterizzato da una forte concorrenza tra distributori specializzati e supermercati. Questo mercato consiste in un molteplicità di attori : specialisti dei bambini o del mondo della moda per bambini o dei giocattoli, giganti che sfidano i loro concorrenti grazie ai loro prezzi competitivi o ai loro franchising. Gli specialisti si trovano quindi ad affrontare una concorrenza sempre più agguerrita. Sono anche minacciati dall'avvento del giocatori puri che cominciano a farsi notare.
Inoltre, il vendita su internet si sta sviluppando sempre più, così come il vendita di seconda mano di giocattoli per bambini. Alcuni marchi come Bébé 9 hanno scommesso sul web, ad esempio offrendo una rivista di notizie consultabile online. Da allora sono emersi altri concorrenti, come Berceau Magique, Allo Bébé e Bébé Surfeur. Internet è così diventato uno strumento essenziale nell'atto dell'acquisto o della ricerca di informazioni preliminari. Alcuni siti web come Kridelio arrivano addirittura ad offrire il noleggio di articoli per bambini.
List of charts
- Market value of infant toys
- Taille du marché du jouet
- Répartition du marché du bébé
- Population et nombre de naissances par an
- Âge moyen de maternité
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Latest news
Cdiscount, the French champion that must change its business model in the midst of the Casino storm - 17/11/2023
- Czech billionaire Daniel Kretinsky and Casinotake over French e-commerce champion
- In the third quarter, sales volume plunged by 13.5% year-on-year, to 667 million euros, and direct sales (products bought and resold by the site, as opposed to sales by third-party merchants present on its marketplace) by 35%.
- At the end of the first half-year, Cdiscount posted a net loss of 47 million euros
- The marketplace hosts third-party merchants, charges a commission of 7% to 15% on each order, and sells logistics services and advertising.
- Cdiscount relies entirely on its marketplace.
- The marketplace generates 63% of business volume, compared with 55% a year ago. The aim is to reach 70%. This is the model used by Polish e-tailer Allegro.
- Cdiscount ranks sixth among the most visited sites.
- The 1,600 third-party merchants maintain a broad offering of 80 million items.
- Revenues from subsidiary Octopia, Mirakl's competitor which sells solutions for creating marketplaces, rose by 54%
- The C-Logistics subsidiary increased its number of external customers by a factor of 6.
Online commerce: French websites threatened by new rivals - 17/11/2023
- Cdiscount is now in sixth position among the most visited e-commerce sites according to the Médiamétrie barometer.
- FNAC is in ninth place among the most visited e-commerce sites.
- E.Leclerc is now in fifth place and Carrefour in eighth.
- The Chinese sites Shein, Temu and AliExpress enter and approach the Top 10 with ranks of 10th, 11th and 12th respectively.
- Online sales are up 30% on 2019, according to the Fédération de l'e-commerce et de la vente à distance (Fevad).
- FNAC Darty's figures show a 1.8% drop in online and in-store sales over the first nine months of the year.
- Companies like Cdiscount stop loss-making promotional sales
- ManoMano cuts a quarter of its workforce.
Fnac Darty's takeover of Cdiscount may be dead in the water - 30/10/2023
- Cdiscount sales down 25% on last year
- Cdiscount direct sales down 35%
- Fnac Darty offered to buy Cdiscount for 500 million euros two years ago
LDLCroissance returns to growth - 26/10/2023
- The LDLC Group saw its sales fall by -17% last year.
- Group sales came to €266.9M for the six months to the end of September, an increase of 5.1% (and +9.7% for the second quarter alone).
- Sales growth of 7.4% in the LDLC Group's consumer business, to €178.6 million.
- L'Armoire de Bébé, the Group's childcare brand, posted a 3.4% increase in half-year sales, to €4.6 million.
Vertbaudet launches its own marketplace - 19/09/2023
- Vertbaudet is France's leading online retailer of products for children aged 0 to 12.
- Clothing accounts for 50% of Vertbaudet's sales.
- Vertbaudet's sales will increase by 30% between 2019 and 2022, to 345 million euros.
- 85% of Vertbaudet's sales are generated online, the remainder by its network of 71 stores.
- Vertbaudet generates a third of its sales internationally.
- The company plans to open online marketplaces in Germany in 2024, followed by Spain and Portugal.
- Vertbaudet has 1,100 employees.
Ex-vépéciste Vertbaudet has successfully completed its digital transformation - 14/09/2023
- Vertbaudet achieves 85% of its sales online.
- The company offers 10,000 product references.
- Ready-to-wear now accounts for only half of Vertbaudet's sales.
- The toy segment, launched in 2016, accounts for 15% of the company's sales, with growth of over 15% by 2022.
- By 2024, Vertbaudet's offer will have doubled thanks to third-party sellers.
- vertbaudet has 71 stores in France alone, with two more due to open in 2023.
- Vertbaudet achieved sales of €342 million in 2022, 20% more than in 2019.
- The apparel market accounts for half of Vertbaudet's business.
- Vertbaudet is aiming for sales of 500 million euros in five years, thanks to sales generated by its new marketplace and its international expansion.
- Sales abroad (Germany, Switzerland, Spain and Portugal) already account for a third of Vertbaudet's business.
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