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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 25/06/2021
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Summary and extracts

1 Sintesi del mercato

1.1 Definizione

Originario degli Stati Uniti, il termine "fast food" è ormai ampiamente utilizzato per indicare tutti i tipi di ristoranti che offrono cibi e bevande a basso costo, preparati e serviti rapidamente e per il consumo immediato sul posto, da asporto o in consegna

Il mercato globale dei fast food è il seguente coltura e dovrebbe rimanere tale per gli anni a venire. Il mercato americano è di gran lunga la più importante, e la m l'archeologia europea sembra ancora promettente con diversi fattori di crescita. Tuttavia, il metodo preoccupazioni per la salute sulla qualità del cibo nei fast food è una vera e propria barriera al mercato. Sono i segmenti identificati come più sani che sembrano beneficiare di questa situazione

Il il mercato portoghese è relativamente dinamico . Il abitudini di consumo osservato mostrano un appetito per il catering casual, outdoor e soprattutto economico . Le presenze e gli ordini di consegna sono in linea con la media europea

Come nei paesi limitrofi, il mercato portoghese è il seguente dominata da pochi attori internazionali molto potenti e lascia poco spazio agli attori locali indipendenti. Tuttavia, la concorrenza è agguerrita e i giocatori esistenti sono sempre alla ricerca di migliorare la qualità del gioco esperienza del consumatore in termini di qualità della ristorazione e del servizio, pur mantenendo prezzi interessanti

Gli operatori del mercato dei fast food possono contare anche sul fatto che successo dei servizi di consegna rapida che stimolano un po' di più il mercato portoghese

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Latest news

Subway: the tuna sandwich without tuna - 23/06/2021
  • A laboratory analyzed the composition of the tuna used by the restaurant chain and failed to detect any real trace of any species of this fish.
  • The New York Times asked a laboratory to test "more than 1.5 meters of Subway tuna sandwich."
  • A complaint has now been filed claiming that the tuna used in the USA is not 100% sustainably caught yellowfin tuna.
  • In France, we confirm that the tuna served in Subway restaurants is certified tuna, sustainably caught, without Fish Concentration Device and mixed with a light mayonnaise

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

McDonald’s Portugal
Ibersol Group
H3 Portugal, S.A
Burger Ranch
Starfoods Group
Grupo Multifood
Domino’s Pizza
Telepizza
Mr. Pizza
Grupo Restalia
Sonae Group
Subway Espana

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