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1 Panoramica del mercato

1.1 Presentazione e definizione del mercato dei diamanti

Il sito diamante è una pietra preziosa brillante, dura, di solito incolore e dura, che può assumere la forma di un diamante da gioielleria o di un diamante industriale. Il mercato dei diamanti è un sotto-segmento del mercato della gioielleria che è cambiato in modo significativo a seguito delle acquisizioni dei principali operatori del lusso che hanno partecipato alla concentrazione del settore.

Il mercato mondiale dei diamanti rappresenta oltre 70 miliardi di dollari e in Francia le cifre mancano di precisione a causa di una certa opacità del mercato . Tuttavia, il mercato dei diamanti rappresenta una quota significativa del mercato dei gioielli, fino a più di un terzo di questo mercato. Va notato che i diamanti sono un elemento indissociabile del mercato della gioielleria in quanto contribuiscono a generare traffico nei negozi e a trasmettere un'immagine prestigiosa che incoraggia i consumatori ad acquistare.

I commercianti di diamanti lavorano in officine integrate nelle aziende di trading o in piccoli laboratori (una decina di artigiani specializzati in Francia). In Francia, 80% della produzione di diamanti è realizzata da artigiani con meno di 10 dipendenti: il mercato è quindi molto piccolo nuked . Si tratta di un'attività di nicchia con un alto livello di know-how.

Il sito gruppi di lusso ha iniziato una strategia di acquisto di case di gioielli a metà degli anni '90 e di conseguenza un fenomeno di concentrazione. Così, LVMH, uno dei principali attori del settore del lusso, ha acquistato Fred, Chaumet e Bulgari. La strategia dei principali gruppi consiste nell'integrare al proprio interno il maggior valore, compreso il know-how dei commercianti di diamanti.

Di fronte alla forte concorrenza rappresentata dai giocatori indiano e israeliano Le aziende francesi si affidano a creazioni originali e in alto. La Francia può contare su un'immagine di qualità e prestigio trasmessa dalle grandi case di lusso e dalle rinomate boutique di Place Vendôme.

 

List of charts

  • Volume de production de diamants
  • Le marché de la bijouterie en diamant
  • Répartition des ventes de bijouterie en diamant
  • Pays avec les plus grandes réserves mondiales de diamant
  • Production de pierres et perles pour l'industrie de la joaillerie
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Latest news

Moët Hennessy has global ambitions in fine wines. - 30/06/2022
  • The Insignia wine has repeatedly received top marks from Robert Parker.
  • This is an opportunity for Moët Hennessy to change its game in the wine business, and above all to "achieve critical mass, particularly in the US market", the world's largest and most lucrative
  • Moët Hennessy, the wines and spirits division of LVMH, has acquired 100% of the Joseph Phelps winery
  • A world-renowned winery, known for its red wines from Napa Valley and Sonoma County
  • Since acquiring New Zealand's Cloudy Bay some twenty years ago, the group has achieved critical mass in white wines, with over 3 million bottles produced
  • Château d'Escale is best known for its Whispering Angel rosé, which is said to sell over 10 million bottles a year
Moët Hennessy acquires Joseph Phelps, one of the founding fathers of Napa Valley. - 30/06/2022
  • Best known for its leading champagne and cognac brands, Moët Hennessy continues its wine offensive with the acquisition of the vineyards of Joseph Phelps, one of Napa Valley's great names.
  • Since 2019, LVMH has owned 55% of Château d'Esclans (known for its Whisphering Angel) and Château Galoupet.
  • The company also owns the highly prestigious Colgin and Newton.
  • The group has sold over 60,000 9-liter cases, including 13,000 cases of Insignia, whose great vintages easily cost over 1,500 euros a bottle.
LVMH relaunches Provence rosés. - 16/05/2022
  • Galoupet Nomade is sold exclusively on e-commerce sites.
  • The brand enters the world of mass retailing with the distribution of its products in supermarket stores.
  • Moët Hennessy markets its Château Galoupet cru classé de Provence after its organic conversion, in a lightweight bottle made from 70% recycled glass and a flat bottle made from recycled plastic.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

LVMH Vins et Spiritueux
Cartier (Richemont groupe)
Alrosa
De Beers
Rio Tinto
Petra Diamonds
Van Cleef & Arpels (Groupe Richemont)

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