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- Number of pages : 30 pages
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- Last update : 15/12/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito di studio
L'abito su misura designa la realizzazione di un abito adattato alla morfologia e ai desideri dell'acquirente . Tuttavia, è possibile distinguere tra "su misura" e "a metà misura":
- Su misura (o grande misura) richiede la creazione di un nuovo modello creato per ogni cliente. Un processo lungo (appuntamento iniziale e raccordi intermedi).
- Nel caso di la mezza misura Il sarto parte da un modello esistente e poi effettua le modifiche anatomiche (maniche corte, forma della schiena, spalle...) e quelle che sono in linea con i gusti del cliente (taglio curvo, colori...).
Il mercato mondiale del costume è dinamico con una previsione di tasso di crescita annuo composto del 4,1% annuo tra il 2020 e il 2026 . Anche il sotto-segmento degli abiti su misura dovrebbe seguire questa dinamica con il crescente desiderio dei clienti di avere un capo di qualità adattato alla loro morfologia. L'Europa è la principale regione di consumo per gli abiti, prima del Nord America In Francia, il le vendite di costumi sono in calo . Tuttavia.., i francesi hanno ancora un certo appetito per gli abiti su misura che sta reggendo abbastanza bene all'andamento ribassista del mercato.
Nei negozi o su Internet, la personalizzazione è stata in grado di attirare un pubblico più ampio . Alcune aziende come Atelier NA (ex New Workshop) e Angolo su misura si affidano alla tecnologia per ridurre i loro costi. I primi utilizzano cabine 3D per prendere le misure dei clienti, mentre i secondi offrono un configuratore web che permette di effettuare una tuta da remoto. Altre aziende stanno cercando di differenziarsi con un modello di business diverso, come ad esempio Lanieri con il "made in Italy" su misura, Jonas che offre prêt-à-porter, a metà misura e su misura, mentre le grandi case come Arnys, Camps de Luca o Smalto.. continuare a catturare una parte del mercato.
Infine, nonostante la minaccia dell'aumento del telelavoro e dell'abbigliamento da strada, gli abiti, soprattutto su misura, sembrano mantenere una buona immagine presso i consumatori e potrebbero riconquistare quote di mercato grazie a un sapiente mix di innovazione e tradizione .
List of charts
- Size of the outerwear manufacturing market
- Production price index for the outerwear industry
- Number of establishments in the outerwear manufacturing industry
- Workforce in the outerwear manufacturing industry
- Number of costumes sold
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Latest news
Brioni strengthens in womenswear - 22/02/2024
- **Number of development seasons**: Fifth season.
- **Key market**: Europe, the United States, Japan.
- **Collection**: Fall/Winter 2024/25.
- **Number of looks in the collection**: 15 ready-to-wear looks that complement the bespoke offering.
- **Design inspiration**: Mariano Fortuny for the women's collection, similar to the inspiration for the men's collections.
- **Brioni woman profile**: Independent, feminine, successful, conscious of her choices.
- **Key Pieces**: Business suit with a mannish soul, soft coats, shirt dress, knit twinset, short crop jacket, four-piece suit, technical jacket in superlight wool and silk.
- **Distinctive technique**: Double-splittable construction for greater fabric fluidity.
- **Materials**: Cashmere, cotton, refined wools, silk, crepe.
- **Color palette**: Earthy tones (vicuna, camel, coffee), plus ice, midnight blue and black.
Gucci: a challenge for Kering - 08/01/2024
- Gucci, Kering's flagship brand, guarantees two thirds of the group's profits.
- Kering acquired a 30% stake in Valentino.
- Kering also bought Creed perfumes.
- Balenciaga, one of Kering's brands, has been in difficulty since November 2022
Hugo Boss relaunches its brand. - 02/08/2023
- New annual sales target: 4.1 to 4.2 billion euros (previously forecast at around 4 billion euros)
- New operating profit target for 2023: 400 to 420 million euros (previous range was 10% to 20%)
Frédéric Rensonnet focuses on made-to-measure at Les Nouveaux Ateliers - 14/05/2023
- Record year 2023 with 300,000 weddings expected
- Sixth Les Nouveaux Ateliers boutique opens in Paris
- Business suits represent 70% of Les Nouveaux Ateliers activity
- 20 employees at Les Nouveaux Ateliers
- 30% growth forecast for 2023, similar to the previous year
- Relocation of garment manufacturing from China to Portugal
- Reduction in number of sales outlets from 27
- 3D measuring cabin integrated into sales outlets
- Objective of becoming the leading national player in made-to-measure within three years.
The new workshops: Frédéric Rensonnet believes in made-to-measure clothing - 13/05/2023
- Number of unions expected in 2023: 300,000.
- Share of the business suit market in the company's activity: 70%.
- Number of employees: 20.
- Opening of a sixth boutique in Paris.
- Choice of over 3,000 flannels, cashmeres, linens and silks.
- Expected growth by 2023: 30%.
- Company founded in 2011.
Kering announces the creation of a Beauty division - 04/02/2023
- Beauty Division to develop cosmetics and perfumes, a "strategic" sector for the Group
- The creation of Kering Beauté will enable the Bottega Veneta, Balenciaga, Alexander McQueen, Pomellato and Qeelin brands to expand in the beauty sector.
- This division does not include the Gucci brand or Yves Saint Laurent (YSL).
- The license for Gucci's beauty activities is held by the American group Coty "for at least five years".
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