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- Number of pages : 30 pages
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- Last update : 29/12/2021
Summary and extracts
1 Panoramica del mercato
1.1 Definizione e ambito dello studio
L'aperitivo si riferisce inizialmente allo spuntino composto da entrambi bevande (alcolico e non alcolico) e biscotti (salato o dolce), che precede il pasto. Rappresenta un vero momento di convivialità per coloro che lo condividono e si è gradualmente trasformato arrivando a sostituire la cena. Infatti, gli aperitivi a cena sono sempre più popolari tra i francesi
I biscotti da aperitivo sono tutti i prodotti secchi salati consumati in occasione di questi eventi. Il mercato è quindi condiviso tra quattro categorie principali di alimenti: semi salati, piastrelle ed estrusi, patatine e cracker
Il mercato mondiale dolci da aperitivo sta crescendo e dovrebbe crescere ad un CAGR del 4,5% tra il 2019 e il 2024 . I principali consumatori di questi prodotti sono i paesi sviluppati, in particolare gli Stati Uniti e il Regno Unito. Paesi come la Cina e l'India rappresentano solo una piccola parte dei consumatori
In Francia, l'aperitivo è estremamente popolare da quando Il 66% dei francesi lo prende almeno una volta al mese. Anche le vendite di biscotti da aperitivo sono aumentate del 3,2% tra il 2018 e il 2019 spinto in particolare dalla popolarità delle piastrelle e dei prodotti estrusi. Il potenziale di sviluppo è grande perché i francesi consumano solo 3,5 kg di questi prodotti all'anno rispetto ai 4 kg della media europea. Questo è quasi la metà rispetto al Regno Unito e ai Paesi Bassi.
Il mercato dei dolci da aperitivo è diviso tra marche private e grandi gruppi internazionali. I marchi al dettaglio rappresentano quasi la metà delle vendite e PepsiCo, Mondelèz, Kellogg's e Intersnack si dividono quasi tutto il resto del mercato
Il mercato degli aperitivi salati sta vivendo una crescita particolarmente forte ed è guidato dal innovazioni . Il novità di prodotto suonare il salute, rispetto per l'ambiente e senza glutine . Anche se dominato da giganti di spuntino Il settore dei biscotti da aperitivo rimane sensibile all'innovazione, il che favorisce l'arrivo di nuovi operatori. Per sostenere la loro crescita, i giocatori contano su innovazione La sfida principale rimane il difficile equilibrio tra gusto e valori nutrizionali, di fronte alle crescenti aspettative dei consumatori in termini di naturalità.
List of charts
- Size of the global Savory Snacks market
- Aperitif cookie sales
- Type of aperitif consumers
- Aperitif frequency by age group
- France's favorite aperitif products
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Latest news
Vif to manage Brioche Pasquier's factory park - 21/03/2024
- - Sales in 2022: 859 million euros.
- - Number of employees: 3,600.
- - Number of production sites: 17 (including 3 abroad: UK, USA, Spain).
- - Sales presence: Belgium, Italy, Portugal, Asia.
- - Five activities: brioche, rusks, patisserie, international, "Agri" division.
- Vif: - Sales in 2023: 28 million euros.
- - Number of employees: over 270.
- - Number of sites equipped: over 700.
- - Number of users: 18,000 in France and abroad.
Brets to promote fair trade potatoes with Agri-ethics label - 07/03/2024
- - Altho is the French market leader in potato chips.
- - 100% of Brets brand potato chips will be made from fairly-traded potatoes.
- - 80% of Altho's potato requirements will be covered by this partnership with Agri-éthique, with the remainder purchased from traders.
- - Altho was founded in 1995.
- - Altho has 300 partner farmers.
- - Agri-éthique was created in 2013 and is a subsidiary of the Cavac agricultural cooperative group.
- - Agri-éthique has 43 organic and non-organic brands.
- - Agri-éthique generated sales of 457 million euros.
- - Brets has a 15% market share (by volume) in France and sales of 280 million euros.
- - Brets is the second-largest French potato chip brand behind Lays, owned by the PepsiCo group.
Altho Brets invests 100 million euros in third potato chip plant - 13/12/2023
- Altho, the potato chip specialist, is to invest 100 million euros in a third production unit.
- Altho has a market share of over 15% in France, making it the country's second-largest producer.
- The French consume an average of 1.3 kg of potato chips per person per year, lower than the European average of 2 kg per person per year.
- The new plant is designed to produce 15,000 tonnes of product per year, bringing Altho's total production capacity to over 55,000 tonnes of product per year.
- 40% of potato chips consumed in France are imported.
- Altho Brets forecasts sales of 275 million euros this year, rising to 205 million euros by 2022.
- Altho employs over 400 people between its sites in Morbihan and Ardèche.
Altho Brets confirms plans for €100 million plant in Morbihan, France - 09/12/2023
- Altho Brets annual production: 40,000 tonnes of chips.
- Altho Brets market share: 18% of the French market.
- Investment announced by Altho Brets: €100 million in a new site.
- Production capacity of the new site: 15,000 tons of potato chips per year.
- Number of farmers supplying Altho Brets: 200 farmers.
- Number of additional farmers needed for new production: 150.
- Total number of Altho Brets employees: over 400.
- Company sales in 2022: 206 million euros.
- Percentage of potato chips consumed in France that are imported: 40%. Altho Brets: started operations in 1995.
Danone to sell Michel et Augustin to Italy's Ferrero - 08/12/2023
- Danone first acquired a 40% stake in Michel et Augustin in 2016, then took over the remainder in 2020.
- Danone had sold Lu to Kraft Foods (which became Mondelez in 2012) for $5.3 billion in 2007.
- Ferrero acquired Delacre cookies in 2016, then Kellogg's cookies in 2019 for $1.15 billion.
- In 2017, Ferrero accounted for 60% of growth in the cookie category on the French market.
- Michel et Augustin is present in the United States, Shanghai, Hong Kong, Belgium, Germany and Switzerland
Altho Brets invests €100 million in a new chip plant - 02/12/2023
- Altho Brets investment: €100 million
- Year of construction of third potato chip plant: end 2025 in Pontivy, Morbihan
- Production capacity of the new plant: 15,000 tonnes of potato chips per year Percentage of potato chips consumed in France that are imported: 40%
- Current number of employees: 336
- Number of jobs likely to be created by the project: 40 by 2030.
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