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- Number of pages : 30 pages
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- Last update : 14/12/2021
Summary and extracts
1 Sintesi del mercato
1.1 Definizione e presentazione generale del mercato
Lo yogurt biologico (o yogurt biologico) è un prodotto lattiero caseario coagulato ottenuto dopo la fermentazione del latte da parte di batteri, in conformità alle norme dell'agricoltura biologica.
In un mercato belga in crescita, il segmento del biologico beneficia di un immagine positiva tra i consumatori
Tuttavia, il mercato dello yogurt biologico deve affrontare molte sfide. Suono costo maggiore che lo yogurt "classico" in particolare può penalizzare il prodotto, in quanto il segmento di mercato è il seguente inaccessibili a una parte dei consumatori.
Il mercato dei prodotti biologici continua a crescere fortemente, a beneficio del sotto-segmento yogurt biologico. È improbabile che questo appello diminuisca in futuro.
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Latest news
Danone opens a second plant for plant-based products in France - 12/02/2024
- Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
- Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
- Production, mainly of oat juice cartons, is 90% destined for Europe.
- Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
- Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
- Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
- In France, ultra-fresh products are deeply rooted in diets.
- Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
- The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
- More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
- Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
- Retail chains are present under their own brands (MDD).
Danone sells its US organic dairy business to Platinum Equity - 02/01/2024
- Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
- The sale concerns the Horizon Organic and Wallaby businesses.
- By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.
Danone finds buyers for its two organic brands in the United States - 02/01/2024
- Platinum Equity's portfolio of assets totals $47 billion.
- The two brands Horizon Organic and Wallaby accounted for around 3% of Danone's sales in 2022, or $800 million.
- Dairy products make up a large part of Danone's sales.
- Danone has sold various parts of its business in different countries, including yoghurts in China and fresh dairy products in Brazil.
- Danone recorded eight quarters of growth thanks to price increases, although volumes remained stable.
- Danone succeeded in halting a steady decline in dairy sales that had lasted since 2015.
Yoplait comes out of the red and launches into yogurt bricks - 08/11/2023
- Yoplait's sales have increased by 25% in two years, reaching 750 million euros in France excluding franchises.
- Yoplait was acquired by the Sodiaal cooperative in 2021, with the purchase of a 49% stake from the American General Mills.
- Yoplait is the Skyr market leader with 32% market share.
- Skyr sales account for 5% of sales in the ultra-fresh market.
- Out of 900 dairy product references in supermarkets, Yoplait's Skyr in 850-gram tubs is number one.
- Yoplait gained market share in value terms in France, rising from 10.7% to 11.3% over the year.
- Yoplait has invested 28 million euros in its production facilities since 2021.
- Yoplait hopes that bricks could cover 15% of the ultra-fresh market in the medium term.
- The launch of the yogurt brick is scheduled for January
- The switch from fruit yogurt to white yogurt has been crucial to Yoplait's growth.
- Yop, P'tits filous and Perles de lait held up well in the market.
- The new yogurt carton is an eco-responsible, recyclable product.
Skyr is an exception in the yogurt market - 08/11/2023
- Yoplait has acquired 32% of the Skyr market in two years, making it the market leader.
- Yoplait's sales have risen by 25% in two years (an increase of 150 million euros since 2021)
- 20% of this increase is due to price increases
- Yoplait has managed to maintain its sales volumes despite price increases.
- Yoplait's profitability has improved considerably, taking it out of the red zone.
- Yoplait achieved a penetration rate of 17% in the Skyr market, which is steadily increasing.
- Last year, 27% of French consumers tried Skyr.
- Private labels account for a significant share of the ultra-fresh market, rising from 44% to 47% in two years.
- The best-selling product in the yoghurt market is Yoplait's Skyr.
Danone, Antoine de Saint-Affrique's silent revolution - 26/09/2023
- Investment of 50 million euros in medical nutrition plant in Opole, Poland.
- Danone sales of 27.7 billion euros.
- Sales growth from 2.5% to 3% on average per year (before Covid) to 7% to 8% by mid-2023.
- Groupe Danone employs around 100,000 people.
- Disposal of certain non-strategic activities (Vega, Horizon Organic and Wallaby in North America, Aqua d'Or waters in Denmark, etc.).
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il mercato degli yogurt biologici | Belgio
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