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- Number of pages : 30 pages
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- Last update : 06/12/2021
Summary and extracts
1 Sintesi del mercato
1.1 INTRODUZIONE
La frutta e la verdura "biologica" provengono da agricoltura biologica: la produzione è naturalistico non utilizzando nessuna sostanza chimica sintetica come pesticidi, erbicidi, fertilizzanti artificiali o ormoni della crescita. La frutta e la verdura biologica sono i più importanti segmento più grande e il più dinamico nel mercato globale degli alimenti biologici (che comprende anche bevande, biscotti, carne e altri condimenti).
L'aumento della domanda di frutta e verdura biologica è dovuto principalmente all'aumento della produzione e al crescente consumo globale. Tuttavia, l'offerta di frutta e verdura biologica è limitata in relazione alla sua richiesta, a causa della sua costi di produzione che rimangono elevati. Nonostante il prezzo più alto per la frutta e la verdura biologica, i consumatori sono disposti a pagare di più per gli alimenti biologici a causa di diversi vantaggi legati al loro uso / produzione: minor uso di pesticidi e alto valore nutrizionale. Il sensibilizzazione dai consumatori ai consumatori al consumatore al momento dell'acquisto benefici per la salute di prodotti biologici dovrebbe stimolare le vendite nel mercato della frutta e verdura biologica.
Il mercato della frutta e verdura biologica è in costante crescita da 10 anni in Francia: nel 2016, il mercato biologico in Francia ha raggiunto un valore superiore al 278% rispetto al 2007. In Francia, la distribuzione di prodotti biologici è molto diversificata: supermercati tradizionali, mercati, negozi biologici specializzati, vendite dirette, artigiani, ristorazione commerciale e collettiva..... tanti canali per soddisfare le aspettative dei consumatori che seguono l'agricoltura biologica e il commercio equo e solidale. Il numero di distributori certificati è aumentato notevolmente negli ultimi anni, con una moltiplicazione di oltre 20 tra il 2005 e il 2016. Prima del 2010, quasi il 70% della distribuzione di prodotti biologici era gestita da negozi biologici specializzati, mentre oggi la distribuzione è diventata più democratica nei confronti delle GSA.
La tendenza attuale è quella di acquistare cestini biologici settimanali con una moltitudine di aziende che offrono questo servizio. Ad esempio, ci sono gli orti sociali (Réseau Cocagne), la distribuzione di cesti da parte di una società di distribuzione (La Vie Claire), o di un grossista (Le Campanier). Il settore della grande distribuzione ha compreso questo fenomeno e l'acquisizione di Naturalia da parte di Monoprix nel 2008 lo dimostra.
List of charts
- Breakdown of farmland used for organic farming by continent
- The 10 countries with the largest surface area devoted to organic farming
- International market share by country, by value
- Size of the organic fruit and vegetable market in France
- French supplies of organic vegetables
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Latest news
Auchan faces another "difficult" year in 2023 - 22/02/2024
- -Auchan net loss in 2023: 379 million euros
- - Previous year's profit: 33 million euros
- - Auchan's position in the French retail sector: 5th
- - Revenue in 2023: down 1.7% to 32.9 billion euros
- - Share of hypermarkets in Auchan's store base: 21%
- - Acquisition of Casino stores by Auchan and Intermarché: 70 supermarkets, 26 hypermarkets, including five larger than 9,000 m2, and two drives
Casino: Intermarché and Auchan win the bid - 18/12/2023
- Casino: Intermarché, which had joined forces with Auchan to buy the 320 stores, finally won the bid.
- The value of the transaction would be close to 1.6 billion euros, or 37% of the sales taken over (3.6 billion euros).
- A social issue
- In addition to the takeover of dozens of supermarkets and hypermarkets, Carrefour PROPOSED to take over 7,000 convenience stores under the Petit Casino, Vival and other banners. This possibility was rejected by Casino and its receivers
- Intermarché has opened up its internal rules for independent groups to franchising, to accommodate the 60 Casino franchisees.
- Intermarché and Auchan will share the 313 outlets sold in roughly equal parts, with Auchan taking over almost all of the 42 hypermarkets.
- Monoprix and Franprix will remain under Groupe Casino control
Auchan: New Beginnings - 06/12/2023
- Gérard Mulliez founded Auchan in 1961.
- Auchan hypermarkets account for 80% of the company's sales.
- Auchan's market share has fallen from over 10% five years ago to 8.4% today.
- Failed attempt by the Mulliez family to take over Carrefour in October 2021.
- Auchan and Intermarché are looking to form a product purchasing alliance, which would give them a combined market share of 30%.
- Auchan and Intermarché have been trying to share nearly 300 hypers and supermarkets that Casino is due to sell.
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Distribution: Biocoop capitalizes on its pricing strategy | Biocoop: a winning pricing strategy - 25/10/2023
- Biocoop's sales represent 43.8% of the market for specialist organic stores.
- Eight new Biocoop outlets have opened since the beginning of the year. Source: Circana.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
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