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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 12/12/2019
Summary and extracts
1 Sintesi del mercato
1.1 INTRODUZIONE
A alicamento (o "medicalmente", o "nutraceutico") si riferisce ad un alimento con virtù farmaceutiche . Può essere un alimento naturale contenente molecole attive o alimenti industriali arricchiti artificialmente. Questa designazione può influire sul commercio di alicaments in quanto stabilisce diverse questioni etiche e commerciali . La segmentazione utilizzata nel mercato è quella che contraddistingue alimenti industriali (come gli alimenti arricchiti con Omega-3, alimenti ricchi di Bifidus attivo, ecc medicine naturali (come la fitoterapia o la fitoterapia).
Il mercato degli alicaments sembra rallentare dopo gli anni '90 e 2000, che hanno riscosso un certo successo. Si tratta di abusi di marketing che promuovono i meriti dei prodotti con benefici per la salute ben al di sopra degli effetti reali sul corpo, spingendo i consumatori a parlare di una vera e propria "truffa". Negli Stati Uniti, Danone è stato multato decine di milioni di dollari per un reclamo di un consumatore che ha messo in discussione i benefici di Actimel . La normativa europea garantisce l'eliminazione della pubblicità, considerata ingannevole.
Tutte le aziende presenti su questo mercato sono automezzi pesanti nell'industria agroalimentare. La concorrenza è quindi estrema in un mercato alimentare globale che equivale a più di 200 miliardi di dollari .
La sfida per il settore è quella di giustificare una differenza di prezzo consumatori (uno yogurt Bifidus costa il doppio di uno yogurt tradizionale). I consumatori, aiutati dalle autorità europee, resistono. L'Agenzia europea per la sicurezza alimentare (EFSA), responsabile dell'esame dei fascicoli delle indicazioni, ha esaminato 1 750 delle 4 200 indicazioni mantenute, con l'85% dei pareri negativi finora pervenuti.
List of charts
- Sales growth forecast for the food sector
- Sales forecast for the nutraceuticals market
- High estimate of growth in the health food market
- Nearly one French person in two is overweight or obese
- Share of population by age bracket
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Latest news
Danone opens a second plant for plant-based products in France - 12/02/2024
- Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
- Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
- Production, mainly of oat juice cartons, is 90% destined for Europe.
- Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
- Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
- Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
- In France, ultra-fresh products are deeply rooted in diets.
- Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
- The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
- More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
- Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
- Retail chains are present under their own brands (MDD).
Danone sells its US organic dairy business to Platinum Equity - 02/01/2024
- Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
- The sale concerns the Horizon Organic and Wallaby businesses.
- By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.
Danone finds buyers for its two organic brands in the United States - 02/01/2024
- Platinum Equity's portfolio of assets totals $47 billion.
- The two brands Horizon Organic and Wallaby accounted for around 3% of Danone's sales in 2022, or $800 million.
- Dairy products make up a large part of Danone's sales.
- Danone has sold various parts of its business in different countries, including yoghurts in China and fresh dairy products in Brazil.
- Danone recorded eight quarters of growth thanks to price increases, although volumes remained stable.
- Danone succeeded in halting a steady decline in dairy sales that had lasted since 2015.
Danone, Antoine de Saint-Affrique's silent revolution - 26/09/2023
- Investment of 50 million euros in medical nutrition plant in Opole, Poland.
- Danone sales of 27.7 billion euros.
- Sales growth from 2.5% to 3% on average per year (before Covid) to 7% to 8% by mid-2023.
- Groupe Danone employs around 100,000 people.
- Disposal of certain non-strategic activities (Vega, Horizon Organic and Wallaby in North America, Aqua d'Or waters in Denmark, etc.).
Danone: Efforts Rewarded - 26/07/2023
- Danone's net income for the first half of fiscal 2023 jumped 48% to over €1 billion.
- In Spain, Danone reduced the number of brands from 13 to 5.
- Danone's operations in Russia were expropriated by the Kremlin in July 2023
- The group had estimated losses linked to the departure from Russia at 1 billion euros.
- 15% volume-driven growth for Mizone water in China.
- Counter-performance: plant-based products in North America
Danone, collateral victim of Vladimir Putin's new hard line - 17/07/2023
- Two major European groups, Danone and Carlsberg, were engaged in discussions to sell their Russian operations.
- They were surprised by a Russian presidential decree that transferred most of their Russian assets to the state agency, Rosimushestvo
- Danone had planned to sell 12 of its dairy and plant-based products plants in Russia, while retaining a plant dedicated to infant nutrition.
- President Putin issued decrees earlier that tightened national control over Western assets sold in Russia, including eliminating foreign shareholders from buyers.
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