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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 03/12/2021
Summary and extracts
1 Panorama del mercado
1.1 Presentación
La hostelería representa el conjunto de la industria hotelera y sus actividades: pertenece al sector terciario y representa a los establecimientos que ofrecen un servicio de recepción y, más concretamente, de alojamiento y/o de alimentación a los clientes. Por ello, este sector se asocia a menudo con la restauración. Sin embargo, este estudio se centra exclusivamente en los establecimientos que son hoteles, que pueden o no prestar servicios de restauración, y en los servicios de alojamiento que ofrecen.
Hay tres tipos diferentes de hoteles:
- Los independientes : estructuras no pertenecientes a una cadena hotelera, propietaria de su explotación y legalmente autónoma;
- Afiliados : también conocidas como cadenas voluntarias, están formadas por establecimientos tradicionales independientes que se unen para facilitar su comercialización;
- El sistema integrado explotados por un grupo hotelero o en franquicia
A nivel mundial, se espera que el mercado de la hostelería crezca a una CAGR (tasa de crecimiento anual comparada) del 12,9% entre 2020 y 2027. Se trata de un sector que ha experimentado serias dificultades durante la crisis sanitaria mundial vinculada a Covid-19, lo que ha acentuado la precariedad de ciertos actores y ciertas regiones, más o menos centradas en el turismo que otras. Sin embargo, las perspectivas de crecimiento muestran que este tipo de alojamiento sigue atrayendo a los clientes, aunque el sector aún no haya recuperado su nivel anterior a la crisis.
En lo que respecta al mercado francés, en 2020 se produjo una caída de más del 50% en la facturación de los hoteles, que fue más pronunciada para ciertas regiones y ciertas gamas de hoteles que para otras. Este fue el caso, en particular, de la región de París y de los hoteles de alta gama, que registraron las mayores pérdidas del país.
Los principales actores del mercado son grandes cadenas multimarca como Accor Hotels, Intercontinental, Marriott o Louvre Hotels, pero también empresas monomarca como B
List of charts
- Hotel industry sales trends
- Comparison of ADR (average daily rate) in the hotel industry, by region
- Change in sales excluding VAT for NAF code 55.10Z "Hotels and other accommodation"
- Change in hotel occupancy rate
- Number of hotels by department
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Latest news
Sébastien Bazin has transformed Accor in 10 years | Accor: Bazin's transformation in 10 years - 07/09/2023
- Sébastien Bazin has been CEO of Accor since August 27, 2013.
- Accor will have 5,487 hotels in 2021, compared with 3,500 in 2013.
- The group has 46 brands in 2021, compared with 13 in 2013.
- Accor has become number one in hotels in the Middle East, Asia-Pacific (excluding China) and Latin America.
- Accor spent 6 billion euros on acquisitions.
- The group earned 8 billion euros mainly from the sale of hotel properties.
- Accor owns 30% of AccorInvest, which manages 800 hotels.
- Accor's largest shareholder is China's Jin Jiang, with a 12.8% stake.
- Accor is ranked number six worldwide in the hotel industry by MKG.
A new boss and a new start for Louvre Hotels Group - 11/05/2023
- LHG (Louvre Hotels Group) is France's number 2 hotel group, a subsidiary of the Chinese conglomerate Jin Jiang.
- Jin Jiang is the world's number 2 in the hotel sector (1.2 million rooms under its brands for just over 12,000 hotels, according to MKG).
- Popular LHG brands in France: Première Classe, Campanile, and Kyriad.
- LHG absorbed the Dutch Golden Tulip in 2009.
- The Campanile brand has 65 units in China, with a further 47 announced.
- LHG boasts over 500 hotels in operation in China.
- The group acquired the Indian hotel operator Sarovar and continued to distribute the Golden Tulip brand.
- LHG has around 1,700 hotels in some 60 countries.
- In 2017, LHG acquired a "majority stake" in the French network of independent hoteliers Hôtels & Préférence.
- Radisson Hotel Group represents 1,100 hotels and over 200,000 rooms in operation and under development.
- Jin Jiang has been Accor's largest shareholder since 2016 (12.92% of share capital and 16.82% of voting rights at December 31, 2022).
Adagio: a new era - 28/03/2023
- Aparthotels to open in France, Europe and Africa in 2023.
- Adagio, Appart'City and Adagio, France's leading aparthotels, base their offer on three ranges: economy, mid-range and top-of-the-range.
- Adagio Access represents the entry-level range, Adagio Original the core range and Adagio Premium the exceptional establishments.
- 11 new aparthotels are scheduled to open in 2023 in France, Germany, Belgium, Italy and the UK.
- Adagio will also open its first aparthotel in Côte d'Ivoire, the Adagio Original Abidjan Marcory, comprising 100 studios and apartments.
- Openings are planned in France in Montpellier, Lyon, Toulouse, Boulogne-Billancourt and Rouen throughout 2023.
Relais & Châteaux expands - 01/03/2023
- Grand Hotel Mas d'en Bruno: 24 suites, 3 restaurants, spa, pool, opening May 19
- Helguera Palacia Boutique & Antique: 1 room and 10 suites
- Pepe Vieira Restaurant & Hotel: 14 "galpones", 2-Michelin-star restaurant and one green star
- Zilte: 3-star Michelin restaurant in Antwerp, Belgium
- Restaurant La Merise: 2-star Michelin restaurant in a 600 m² building in France
- Tributary Hotel & Restaurant Okta: 8 suites, 26-seat restaurant, located in the United States
- Mii Amo: 23 casitas and suites, all-inclusive stays, 75-seat restaurant, located in the U.S
- Naborioji Hotel Nara & Restaurant Le Bois: 9 rooms, 4 suites, 40-seat restaurant, renovated in 2022, located in Japan
Record 2022 for The Originals Human Hotels & Resorts - 22/02/2023
- Centralized sales in 2022: €110 million (up 9% on 2019).
- 1.1 M overnight stays in 2022 at an average price of €101.
- Share of direct sales: 34% in 2022 (29% in 2019), i.e. +10 M€ between 2019 and 2022 in direct volume.
- Market share: +5 points between 2019 and 2022. 6. E-commerce activity: sales of €5.2 M in 2022 (+53% vs. 2019).
- Shared customer base: 550,000 (up +38% vs. 2021).
- Sales generated by newsletters: 4 M€ in 2022 (+22% vs. 2021), of which 55% by members of The Originals Club loyalty program.
Strong growth for Radisson Hotel Group in 2022 - 19/01/2023
- Radisson Hotel Group aims to become one of the world's top three hotel groups.
- Radisson Collection introduced six new hotels in 2022 and plans four more additions in 2023.
- Radisson RED opened four hotels in 2022.
- Radisson Blu has expanded in several countries, including South Sudan, Romania, Madagascar, the UK and Spain.
- Radisson remains the fastest-growing upscale brand in the EMEA region.
- Radisson Individuals has increased its portfolio by more than 20 establishments by 2022.
- Prizeotel opened three new hotels in 2022.
- Radisson Hotel Group has 130 resorts in its portfolio.
- The Group's growth in Asia-Pacific was notable, with a 40% increase in signatures compared to 2021.
- In China, the Group has signed and opened 80 hotels, with the ambition of doubling its Chinese portfolio over the next five years.
- A strategic alliance in India with Ruptub Solutions Private Limited added 150 hotels to the Park Inn & Suites by Radisson portfolio.
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