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- Number of pages : 30 pages
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- Last update : 28/08/2020
Summary and extracts
1 Visión general del mercado
1.1 Definición y alcance del estudio
El vino es una bebida alcohólica obtenida por la fermentación de las uvas, fruto de las vides. El vino consumido puede ser rojo, blanco o rosado en Francia y ser plano o brillante. Este estudio tratará en particular del mercado del vino blanco en Francia, que se elabora a partir de la fermentación alcohólica de uvas con pulpa incolora y pieles blancas o negras.
El vino tiene una importancia cultural muy fuerte en Francia, como lo demuestran los símbolos que los franceses asocian al vino: en una encuesta realizada en 2017, el 92% de los franceses asociaron el vino con la tradición, el 91% con la convivencia y el 87% con el compartir. Por eso, los amigos y la familia influyen en la decisión de compra en este sector, ya que las recomendaciones de los amigos y la familia son los principales criterios de compra de este mercado en Francia. Por lo tanto, no es sorprendente que Francia sea el segundo consumidor de vino del mundo (3.500 millones de botellas consumidas en 2019) detrás de los Estados Unidos. Francia es también el segundo productor de vino en volumen (4.200 millones de litros de vino producidos) detrás de Italia. [ InterVin ]
El vino blanco es históricamente el tercer color de vino más consumido en Francia, detrás del rojo y el rosado. Sin embargo, hay una tendencia creciente a que el consumo de vino tinto disminuya en favor de otros colores. De hecho, si en 1990, el 80% del vino que se bebía en Francia era tinto, en 2018 la realidad ya era bastante diferente. Cuando miramos las ventas de vino en este año de DOP (casi la mitad de los volúmenes vendidos) y SIG (29% de las ventas en volumen) podemos ver la importancia de la vino blanco en el mercado nacional . Durante este período, el 56% de las ventas de DOP y el 47% de las ventas de SIG fueron de vino tinto (en volumen). Según France AgriMer, esto ha permitido que el vino blanco adquiera nuevas cuotas de mercado, representando 19% de las ventas de DOP en volumen (22% en valor) y 25% de las ventas de vino SIG en volumen (27% en valor).
List of charts
- Wine production
- White wine market trends
- Frequency of wine consumption
- Consumer profile
- Profile of the regular consumer
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Latest news
Auchan faces another "difficult" year in 2023 - 22/02/2024
- -Auchan net loss in 2023: 379 million euros
- - Previous year's profit: 33 million euros
- - Auchan's position in the French retail sector: 5th
- - Revenue in 2023: down 1.7% to 32.9 billion euros
- - Share of hypermarkets in Auchan's store base: 21%
- - Acquisition of Casino stores by Auchan and Intermarché: 70 supermarkets, 26 hypermarkets, including five larger than 9,000 m2, and two drives
Auchan: New Beginnings - 06/12/2023
- Gérard Mulliez founded Auchan in 1961.
- Auchan hypermarkets account for 80% of the company's sales.
- Auchan's market share has fallen from over 10% five years ago to 8.4% today.
- Failed attempt by the Mulliez family to take over Carrefour in October 2021.
- Auchan and Intermarché are looking to form a product purchasing alliance, which would give them a combined market share of 30%.
- Auchan and Intermarché have been trying to share nearly 300 hypers and supermarkets that Casino is due to sell.
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
- The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
- Carrefour's share will be 500 million euros, a 60% increase on today's figure.
- Plant-based alternatives represented a market worth 553 million euros in 2022
- Sales of plant-based products are enjoying double-digit growth.
Carrefour takes over Cora to avoid being left behind in France - 13/07/2023
- Carrefour acquired 60 Cora hypermarkets and 115 Match supermarkets.
- The acquisition cost was 1.05 billion euros.
- The acquired store networks have a strong presence in the Grand Est and Northern regions of France.
- With this acquisition, Carrefour's sales will increase by 5.2 billion euros, adding to the 42 billion euros it currently generates in France.
- Carrefour will take over 55 hypermarkets and 77 supermarkets.
- The combined market share of Carrefour and Cora will reach 22.6%, competing closely with Leclerc (22.4%).
- Carmila, the real estate company in which Carrefour holds a 36% stake, has reached an agreement to take over Louis Delhaize's 93% stake in Galimmo, a company owning 52 shopping arcades adjacent to Cora stores.
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