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- Number of pages : 30 pages
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- Last update : 19/07/2023
Summary and extracts
1 Panorama del mercado
1.1 Definición y alcance del estudio
El perfume es un artículo cosmético compuesto de aceites esenciales y alcohol que puede declinarse en diferentes formas, como aguas de perfume y agua del inodoro Este estudio se basa en la concentración de alcohol y el proceso de fabricación. Los aceites esenciales en sí están excluidos del ámbito de este estudio
El mercado de las fragancias incluye todos los artículos de aseo destinado a ser aplicado sobre una persona con el fin de impregnarla voluntariamente de un olor agradable y reúne así en particular las aguas de tocador, el agua de perfume y el agua de Colonia. Las perfumerías son el lugares de distribución de estos productos y puede adoptar formas muy diferentes, desde una gran tienda de alimentación hasta un taller de perfumería
El mercado mundial de la perfumería es de aproximadamente 45.000 millones y tiene un aumento continuado desde hace varios años, un aumento que debería continuar en el futuro. Esta dinámica está impulsada, por un lado, por la la evolución positiva del sector de los bienes de lujo, y, en particular, las empresas mundiales como Chanel, Dior o L'Oréal, y por otro lado por la multiplicación del número de referencias de perfumes, ofrecer productos adaptados a todos los mercados y a todos los consumidores.
En Francia, el el mercado ha empezado a subir de nuevo recientemente tras varios años de descenso de las ventas. Este nuevo impulso es el resultado del aumento del consumo y la actualización de la gama de productos preferido por los clientes franceses.
Varias tendencias recientes están afectando a la solicitar el desarrollo de fragancias de nicho, productos originales y más premium que los perfumes del mercado de masas, la apariencia de soluciones de personalización y, como en muchos sectores, la multiplicación del número de orgánica y responsable. El Francia es, con diferencia, el primer productor europeo de perfumes y artículos de tocador por delante de Alemania e Italia, lo que refleja una tendencia a la producción sigue estando a menudo en países conocidos por sus conocimientos técnicos en el ámbito del lujo
La crisis de COVID-19 ha acelerado la transformación del sector, especialmente en lo que respecta a la distribución Se trata de un eslabón clave en la cadena de valor de la perfumería. Con el cierre de los puntos de venta físicos, los grandes perfumistas tuvieron que compensar desarrollando sus relevos de venta digital, en particular los sitios de comercio electrónico especializados. Ante esta tendencia, la los distribuidores físicos deben innovar y comunicar para seguir atrayendo clientes a sus puntos de venta. Los más propensos a resistir esta tendencia son los redes grandes y fuertes, que empuja a las marcas independientes a unirse a un grupo o arriesgarse a desaparecer.
List of charts
- The global perfume market
- The structure of the global cosmetics market
- The French perfume market
- Breakdown of cosmetics sales by category
- Impact of skincare and beauty products on self-esteem
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Latest news
Chanel invests in Italy again: new joint for Gensi Group - 29/02/2024
- **Chanel investment in the Gensi Group Footwear Factory**:
- - Inauguration of a new 3,000-square-meter splicing department at the Mosciano Sant'Angelo (Teramo) production site.
- - Activation of 4 new production lines of 70 meters each.
- - Currently, 6 production lines are in operation, with a plan to double them in the next 3 years through the inclusion of new professional resources.
- **Corporate Sustainability Initiatives**:
- - Formation of 3 working groups dedicated to the company's environmental sustainability a year ago.
- - Reduction in energy consumption and processing waste.
- - Advances in recycling and reuse.
- - Launch of in-house training institute "M'Astri Nascenti" in collaboration with Arsutoria School, with 60 people trained to date.
- **Workforce and Hiring Plans**:
- - Currently, the company has more than 660 employees, of whom more than 120 are hemlines.
- - New hires are planned to further increase the workforce.
- **Manufacturing Chanel and Italian Supply Chain**:
- - Chanel shoes are designed in France but produced in Italy.
- - Italian companies controlled by Chanel involved in production: Roveda of Parabiago (acquired in 1999), Gensi of Giulianova (acquired in 2015), and Ballin Shoes (acquired in 2020).
DSM-Firmenich plans to sell its Animal Health & Nutrition division due to volatile vitamin prices - 19/02/2024
- Merger between DSM and Firmenich in mid-2022.
- Sale of Animal Health & Nutrition (ANH) division planned for 2025.
- ANH sales in 2022: 3.2 billion euros, or 26% of the Group total.
- DSM-Firmenich sales down 7% to 12.3 billion euros in 2023
- ANH sales down by 15%.
- ANH is based in Kaiseraugst, Switzerland, and employs around 6,000 people.
- The three remaining divisions after the demerger are Perfumery & Beauty (sales of 3.7 billion euros in 2023), Taste, Texture & Health (sales of 3 billion euros), and Health, Nutrition & Care (HNC with sales of 2.3 billion euros)
- The group will have total sales of 9 billion euros after the demerger.
L'Oréal becomes number one in luxury cosmetics and dethrones Estée Lauder - 11/02/2024
- 2023: the strongest year of sales growth in 20 years
- L'Oréal, the world leader in this sector, becomes number one in the prestige skincare, make-up and fragrance segment, sold in department stores and perfumeries. It dethrones the American Estée Lauder(Estée Lauder, Clinique, La Mer, Jo Malone, Frédéric Malle, Tom Ford...).
- sales of L'Oréal Luxe (Lancôme, Yves Saint Laurent, Biotherm, Armani, Kiehl's, Helena Rubinstein...) rose by 4.5% in 2023 to 14.92 billion).
- L'Oréal has outperformed the luxury goods market for 13 years
- Total group sales 41.2 billion euros in 2023 (+ 11%).
- World leader in fragrances and skincare products.
- Comeback ofHelena Rubinstein, thebrand founded in the United States in the early 20th century and owned by L'Oréal since 1984
- In 2023, Helena Rubinstein exceeded one billion euros in sales.
- Sales have increased 10-fold in ten years.
- L'Oréal Luxe controls 32% of the prestige products market.
- Perfumes: 20% growth.
- Success of "La Vie est Belle", Valentino and Prada licensed fragrances (Paradoxe), Yves Saint Laurent's Libre, second best-selling fragrance for women in Europe.
- Good start for MYSLF
- The division dedicated to consumer products (L'Oréal Paris, Garnier, Maybelline...) has overtaken L'Oréal Luxe again
Another record year for L'Oréal - 09/02/2024
- -Cosmetics market growth in 2023: 8.5
- - Increase in L'Oréal sales in 2023: 7.6% (published), 11% (comparable data)
- - L'Oréal sales in 2023: 41.18 billion euros
- - Number of L'Oréal "billionaire" brands in 2023: 12
- - Growth of L'Oréal's consumer division in 2023: 8.2
- - L'Oréal consumer division sales in 2023: Over 15 billion euros
- - L'Oréal Paris sales in 2023: 7 billion euros
- - L'Oréal dermatological division sales in 2023: 6.4 billion euros
- - L'Oréal dermatological division growth in 2023: 25.5
- - Sales growth for L'Oréal's luxury division in 2023: 2% (organic)
- - L'Oréal luxury division sales in 2023: 14.9 billion euros
- - L'Oréal growth in Europe in 2023: 14% (published), including 9.2% in the year-end period
- - L'Oréal growth in the United States in 2023: 10%.
Sephora to rapidly increase sales from 12 to 20 billion euros - 23/10/2023
- Sephora is the world leader in selective perfumery.
- LVMH has owned Sephora since 1997.
- The Sephora store on the Champs Elysées welcomes 10,000 visitors a day.
- The global beauty market grew by 6% last year to reach 250 billion euros.
- Sephora has forecast 17% growth by 2022.
- The brand has 2,700 stores.
- By 2022, according to analysts, Sephora has almost reached 12 billion euros in sales.
From perfume to home decor, Fragonard's flourishing business - 15/10/2023
- Fragonard's capital is entirely controlled by the family.
- Fashion and home sales represent 11% of total Fragonard sales.
- 89% of Fragonard's revenues come from perfumes and cosmetics.
- One third of Fragonard sales are realized in factories and museums.
- Fragonard owns 25 boutiques. Fragonard opened its first guest house in Arles in 2022.
- Fragonard plans to open a second costume museum in Arles in the near future.
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