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- Number of pages : 30 pages
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- Last update : 25/01/2022
Summary and extracts
1 Panorama del mercado
1.1 Definición y alcance del estudio
El bricolaje se refiere a las actividades manuales no profesionales de reparación, creación, mejora y mantenimiento de pequeños objetos en el hogar. Este estudio se centra en el mercado de consumo de bricolaje y, por lo tanto, excluye la actividad B2B de las tiendas y centros de bricolaje.
Por tanto, el mercado del bricolaje abarca una gran variedad de artículos. La Unión Nacional de Industriales del Bricolaje (Inoha) ha identificado 11 categorías principales: construcción, fontanería/sanitarios, jardín, pintura/pegamentos, madera/madera, revestimientos, herramientas, electricidad, ferretería, decoración y confort térmico.
Estos diversos productos se producen en Francia o se importan y luego los distribuyen los grandes almacenes de bricolaje, los minoristas, los operadores digitales puros o los supermercados de alimentación. En Francia, la distribución de artículos de bricolaje está, sin embargo, muy concentrada, ya que las tiendas de bricolaje representan el 74% de las ventas en valor y sólo 4 grupos concentran el 93% de la facturación de las tiendas de bricolaje, es decir, dos tercios del mercado total. Los principales actores del sector son los 4 grupos Adeo (Leroy Merlin, Weldom, Bricoman), Kingfisher (Castorama, Bricodépot), Mousquetaires (Bricomarché, Bricocash, Bricorama) y Mr Bricolage (Mr Bricolage, Briconautes).
El mercado francés del bricolaje es el tercero de Europa, por detrás deAlemania y el Reino Unido. Sin embargo, a escala global, Estados Unidos domina ampliamente, representando aproximadamente la mitad del mercado mundial en valor. Este mercado mundial ascendió a 594.000 millones de euros en 2018, con un crecimiento constante desde 2013.
El mercado francés del bricolaje registró un aumento del 3,4% en su facturación en 2019. Este crecimiento se explica, en particular, por la recuperación económica del sector de la construcción y el aumento de la tendencia al "hágalo usted mismo".
En marzo y abril de 2020, la crisis de Covid-19 había interrumpido el impulso del mercado francés del bricolaje, que en febrero de 2020 era de un 2,21% interanual en valor. Sin embargo, tras la contención, se produjo un efecto de recuperación con una tasa de crecimiento del 30% en las ventas de bricolaje en junio de 2020 en comparación con junio de 2019 y, a continuación, el ritmo de crecimiento de las ventas se redujo, lo que ilustra la vuelta gradual a la normalidad en las ventas de bricolaje.
List of charts
- Number of establishments registered under activities 4752A and 4752B
- Number of employees registered in activities 4752A and 4752B
- Size of the global DIY market
- DIY market share by continent
- Trends in the French DIY market
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Latest news
Castorama revises its formula in France to boost sales - 28/03/2024
- - Castorama sales down 4.8%.
- - Brico Dépôt sales down 7%.
- - Total sales in France down by almost 6%.
- - Strategies: modernization of stores, reduction of floor space by 30%, transition to franchising, and transfer to the Brico Dépôt banner.
- - By 2024-2025, 13 units will be specifically affected (2 franchised, 1 will become Brico Dépôt, 7 relaunched, and 3 reduced in size).
- - 15% of Castorama and Brico Dépôt sales are generated by major works (kitchens, bathrooms) linked to moves.
- - Introduction of Screwfix in France, with 23 current stores, planned to reach 15 more by 2024 and 600 in the long term.
Mr.Bricolage expected to decline in 2023 - 14/03/2024
- Mr.Bricolage group sales in 2023: 2.31 billion euros
- In France, 902 stores generated sales of 1.96 billion euros in 2023
- Number of stores by brand in 2023:
- - Mr.Bricolage: 331 stores
- - Les Briconautes: 101 stores
- - Independent chains: 470 stores
- Total number of stores at January 1, 2024: 1088 stores
Purchasing alliance between Le Club-Les Briconautes (Mr.Bricolage group) and Espace Emeraude - 27/02/2024
- - Club-Les Briconautes has 592 affiliated stores.
- - Espace Emeraude has 87 stores.
- - In 2023, Mr.Bricolage's sales were 2.4 billion euros.
- - Espace Emeraude has sales of around 280 million euros.
- - In 2022, Le Club and Les Briconautes achieved sales volumes of 334 million euros and 247 million euros respectively.
Tools: Cofaq targets sales of one billion euros - 15/02/2024
- - Cofaq was founded seventy years ago in Poitiers.
- - It launches a new ten-year strategic plan aimed at doubling its sales (currently 550 million euros)
- - Cofaq is France's 27th-largest cooperative, bringing together 400 independent retailers.
- - Cumulative member revenues reach 1.4 billion euros.
- - They operate 900 outlets under five banners.
- - The network plans to grow to 1,000 outlets.
- - Cofaq offers 2 million items from 1,000 suppliers.
- - Revenues from private labels still represent a modest 20 million euros, a figure that should double within three years.
DIY: ManoMano highlights its ManoMano Pro service in new TV campaign - 14/02/2024
- ManoMano launched its service for construction professionals, ManoMano Pro, at the end of 2020.
- Three years later, ManoMano has attracted around half of the craftsmen in the sector in France, i.e. some 200,000 companies.
- ManoMano offers over 19 million product references on its site.
Espace Emeraude speeds up product reparability - 13/01/2024
- 11 Espace Emeraude stores have signed up to the scheme to repair appliances rather than replace them.
- Espace Emeraude now has a total of 73 stores, all of which are expected to offer the Repair Bonus this year.
- Espace Emeraude has sales of 260 million euros and 1,200 employees.
- The brand plans to exceed 100 stores by 2026, and to reach 300 points of sale within 10 years.
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