Summary

Get all the information you need
to understand this market

Detailed content

Inforamtion

  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 01/07/2021
Update Details

Summary and extracts

1 Resumen del mercado

1.1 Definición y presentación del mercado

El mercado de la pluma representa el segmento principal del mercado de la escritura y cubre todas las ventas de plumas bolígrafos, plumas estilográficas, rotuladores, rollerblades

La historia de la pluma se remonta a 1865. Como lo indica Gralón era originalmente una herramienta utilizada para marcar el cuero, que ha sido objeto de varias mejoras. El periodista húngaro José Ladislav Biro mejoró los bolígrafos de la época con tinta de secado rápido utilizada para la impresión de periódicos. Era una pluma estilográfica (la viscosidad de la tinta impedía que fluyera). Por lo tanto, tuvo la idea de dotar a los bolígrafos de un balón, dando lugar al nacimiento de los bolígrafos del mismo nombre en 1938. El invento fue patentado en 1943 y se creó la empresa de plumas Biro. En los Estados Unidos, los primeros bolígrafos fueron vendidos por Reynolds en octubre de 1945 y en Europa, Biro transfirió su patente al francés Marcel Bich (empresa Bic), que mejora el producto: lo equipa con una bola de acero inoxidable de 1 mm de diámetro que gira y facilita la escritura. Es entonces cuando comienza la producción en masa, los costes bajan considerablemente y los bolígrafos se convierten en desechables. En 1952 se lanzó el famoso modelo Bic Cristal, que permite controlar el nivel de tinta gracias al tubo de plástico transparente.

List of charts

  • Value of pen sales
  • Value of pen sales
  • Price index
  • The 5 main distribution channels for writing instruments
  • Market share of writing instruments
Show more Hide

All our studies are available online in PDF format

Take a look at an example of our research on another market!

Do you have a question about this study?   +44 238 097 0676

Latest news

Bic resists inflation well - 02/08/2022
  • The manufacturer of pens, lighters and shavers saw half-year sales grow by 15.5% at constant exchange rates, and has revised upwards its full-year outlook
  • Acquisition of semi-permanent tattoo specialist Inkbox at the beginning of the year
  • Takeover of Tattly, a small American company specializing in 2-4 day decals
Bic acquires French start-up AMI - 23/08/2022
  • The French writing instruments giant has announced that it has signed an agreement to acquire the entire share capital of French start-up AMI (Advanced Magnetic Interaction), which specializes in augmented interaction technology and designed the ISKN Repaper graphic tablet.
at Marne-la-Vallée, Bic produces the 4 Colours of the world - 31/10/2022
  • 1950 Marcel Bich launches the first Cristal Bic pen
  • 1956 Launch of the M10 retractable pen
  • 1970 Launch of the Bic 4-Color pen
  • 2000 Bic inaugurates its Marne-la-Vallée plant
  • 6 factories in France, 24 worldwide.
  • 1.83 billion euros in sales by 2021

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Pilot Pen
Schneider Schreibengerate
Staedtler
BIC Groupe
Adler Cadeaux d'Affaire
Schwan-Stabilo
Pelikan
Waterman NWH France Production (Newell Brands)
Sheaffer Stylo
Rotring (Newell Brands)
Faber-Castell
Caran d'Ache

Choosing this study means :

Access to more than 35 hours of work

Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.

Benefit from 6 years' experience and over 1,500 industry reports already produced

Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.

Our know-how and methodology enable us to produce reports that offer unique value for money.

Access to several thousand articles and paid-for data

Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).

To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)

Guaranteed support after your purchase

A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676

A digital format designed for our users

Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.

Our offers :

el mercado de plumas | Francia

89 €
  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What is the positioning of companies in the value chain?
  • Data from several dozen databases

Pack 5 études (-15%) Francia

75.6 € / study
378 € instead of 445 € -15%
  • 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
  • Conservez -15% sur les études supplémentaires achetées
  • Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)

Consultez les conditions du pack et de remboursement des crédits non consommés.

Updates

Our customer references

They have consulted our studies Discover the opinions (+500)

Malcolm Vincent
Linkedin logo

Malcolm Vincent

Astoria Finance

Gregoire de Castelnau
Linkedin logo

Gregoire de Castelnau

Stags Participations

Timothé Huignard
Linkedin logo

Timothé Huignard

PWC

Paul-Alexis Kebabtchieff
Linkedin logo

Paul-Alexis Kebabtchieff

BCG

Aymeric Granet
Linkedin logo

Aymeric Granet

Publicis Consultant

interviews & case studies All interviews and case studies (45)

La pépite Interview

BFM Business

Paul-Alexis Kebabtchieff

Boston Consulting Group

Marie Guibart

Kea Partners

Elaine, Durand

Crédit Agricole, Information & Veille

Philippe Dilasser

Initiative & Finance

Anne Baudry

Metro

Amaury Wernert

Kroll (Duff & Phelps)

Smart Leaders Interview

B-Smart

Do you have a question ?
Our team is at your disposal at   +44 238 097 0676