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- Number of pages : 30 pages
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- Last update : 15/12/2021
Summary and extracts
1 Visión general del mercado
1.1 Definición y alcance del estudio
El traje a medida designa la realización de un traje adaptado a la morfología y los deseos del comprador . Sin embargo, es posible distinguir entre la medida a medida y la media medida :
- Hecho a medida (o gran medida) requiere la creación de un nuevo patrón creado para cada cliente. Un proceso largo (cita inicial y ajustes intermedios).
- En el caso de la media medida El sastre parte de un patrón existente y luego hace las modificaciones anatómicas (mangas cortas, forma de la espalda, hombros...) así como las que se ajustan a los gustos del cliente (corte curvo, colores...).
El mercado mundial de disfraces es dinámico con una previsión de tasa de crecimiento anual compuesto del 4,1% por año entre 2020 y 2026 . El subsegmento de trajes a medida también debería seguir esta dinámica con el creciente deseo de los clientes de tener una prenda de calidad adaptada a su morfología. Europa es la principal región consumidora de trajes, por delante de América del Norte En Francia, el las ventas de disfraces están en declive . Sin embargo.., los franceses todavía tienen cierto apetito por los trajes a medida que se mantiene bastante bien a la tendencia bajista del mercado.
En las tiendas o en Internet, la personalización ha sido capaz de atraer a un público más amplio . Algunas empresas como Atelier NA (antes New Workshops) y El rincón del sastre están confiando en la tecnología para reducir sus costos. Los primeros utilizan cabinas 3D para tomar medidas a los clientes, mientras que los segundos ofrecen un configurador web que permite hacer un traje a distancia. Otras empresas buscan diferenciarse con un modelo de negocio diferente como Lanieri con un "made in Italy" hecho a medida, Jonas que ofrece prêt-à-porter, a medias y a medida, mientras que las grandes casas como Arnys, Camps de Luca o Smalto.. continúan capturando una porción del mercado.
Finalmente, a pesar de la amenaza del aumento del teletrabajo y la ropa de calle, los trajes, especialmente los hechos a medida, parecen mantener una buena imagen ante los consumidores y podrían recuperar su cuota de mercado gracias a una inteligente mezcla de innovación y tradición .
List of charts
- Size of the outerwear manufacturing market
- Production price index for the outerwear industry
- Number of establishments in the outerwear manufacturing industry
- Workforce in the outerwear manufacturing industry
- Number of costumes sold
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Latest news
Brioni strengthens in womenswear - 22/02/2024
- **Number of development seasons**: Fifth season.
- **Key market**: Europe, the United States, Japan.
- **Collection**: Fall/Winter 2024/25.
- **Number of looks in the collection**: 15 ready-to-wear looks that complement the bespoke offering.
- **Design inspiration**: Mariano Fortuny for the women's collection, similar to the inspiration for the men's collections.
- **Brioni woman profile**: Independent, feminine, successful, conscious of her choices.
- **Key Pieces**: Business suit with a mannish soul, soft coats, shirt dress, knit twinset, short crop jacket, four-piece suit, technical jacket in superlight wool and silk.
- **Distinctive technique**: Double-splittable construction for greater fabric fluidity.
- **Materials**: Cashmere, cotton, refined wools, silk, crepe.
- **Color palette**: Earthy tones (vicuna, camel, coffee), plus ice, midnight blue and black.
Gucci: a challenge for Kering - 08/01/2024
- Gucci, Kering's flagship brand, guarantees two thirds of the group's profits.
- Kering acquired a 30% stake in Valentino.
- Kering also bought Creed perfumes.
- Balenciaga, one of Kering's brands, has been in difficulty since November 2022
Hugo Boss relaunches its brand. - 02/08/2023
- New annual sales target: 4.1 to 4.2 billion euros (previously forecast at around 4 billion euros)
- New operating profit target for 2023: 400 to 420 million euros (previous range was 10% to 20%)
Frédéric Rensonnet focuses on made-to-measure at Les Nouveaux Ateliers - 14/05/2023
- Record year 2023 with 300,000 weddings expected
- Sixth Les Nouveaux Ateliers boutique opens in Paris
- Business suits represent 70% of Les Nouveaux Ateliers activity
- 20 employees at Les Nouveaux Ateliers
- 30% growth forecast for 2023, similar to the previous year
- Relocation of garment manufacturing from China to Portugal
- Reduction in number of sales outlets from 27
- 3D measuring cabin integrated into sales outlets
- Objective of becoming the leading national player in made-to-measure within three years.
The new workshops: Frédéric Rensonnet believes in made-to-measure clothing - 13/05/2023
- Number of unions expected in 2023: 300,000.
- Share of the business suit market in the company's activity: 70%.
- Number of employees: 20.
- Opening of a sixth boutique in Paris.
- Choice of over 3,000 flannels, cashmeres, linens and silks.
- Expected growth by 2023: 30%.
- Company founded in 2011.
Kering announces the creation of a Beauty division - 04/02/2023
- Beauty Division to develop cosmetics and perfumes, a "strategic" sector for the Group
- The creation of Kering Beauté will enable the Bottega Veneta, Balenciaga, Alexander McQueen, Pomellato and Qeelin brands to expand in the beauty sector.
- This division does not include the Gucci brand or Yves Saint Laurent (YSL).
- The license for Gucci's beauty activities is held by the American group Coty "for at least five years".
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