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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 04/11/2021
Summary and extracts
1 Panorama del mercado
1.1. Presentación y definición del mercado
El mercado de los electrodomésticos conectados creció en Francia en 2018 a pesar de la reducción del consumo de los hogares franceses debido al limitado crecimiento del poder adquisitivo. De hecho, es el mercado de electrodomésticos en su conjunto el que crece en Francia, con un crecimiento del 1,1% y del 0,8% en valor, respectivamente, según GfK, para las ventas de grandes y pequeños electrodomésticos entre 2017 y 2018.
Durante este periodo, los franceses confirmaron la tendencia "casera", que benefició especialmente al mercado de los electrodomésticos conectados, que supo responder con numerosas innovaciones. Moulinex pudo ofrecer nuevos procesadores de alimentos como el "Cookéo", que pronto se enfrentó a la competencia del modelo "Monsieur Cuisine Plus" de Lidl.
Los electrodomésticos conectados prometen a los consumidores ahorro de tiempo y facilidad de uso, que en el pasado eran más una tarea que una actividad agradable. Así, el sector está fuertemente impulsado por la innovación de marcas históricas de electrodomésticos, como el iQ500 de Siemens, un frigorífico conectado. Los electrodomésticos conectados también permitirían una mayor eficiencia energética.
Sin embargo, estos productos siguen teniendo dificultades para convencer a los consumidores franceses. Representan menos del 5% de los principales electrodomésticos disponibles en el mercado. Francia también tiene 6 ème La economía mundial sólo ocuparía el puesto 16 del mundo ème posición entre los países conectados según GfK, lo que refleja el retraso de los consumidores franceses en adoptar y consumir productos conectados.
La mayor parte del crecimiento en el mercado de los electrodomésticos conectados ha sido captada y sostenida por minoristas especializados como Darty, pero también por actores puros del mundo del comercio electrónico como Amazon. Para diferenciarse de estos operadores puros, las marcas de electrodomésticos han tratado de renovar la experiencia del cliente a través de sus puntos de venta y de una estrategia multicanal más inmersiva, por ejemplo, dando a los clientes la oportunidad de probar directamente los nuevos productos de electrodomésticos conectados.
Es también ante la competencia de los pure-players que las cadenas minoristas de electrodomésticos conectados han realizado importantes fusiones, siguiendo el ejemplo de Fnac y Darty o incluso tras la adquisición del grupo GPdis a finales de 2017 por parte de MDA Company, que ahora cuenta con la primera red de tiendas de electrodomésticos.
List of charts
- Chiffre d'affaires du marché du petit électroménager
- Evolution of the sales index for household appliances in France
- Household appliance equipment rate
- Distribution of the type of appliances used by consumers
- Nombre d'entreprises spécialisées dans la fabrication d'électroménager
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Latest news
Samsung launches a real-time translation tool on a future smartphone - 13/11/2023
- Technology giant Samsung Electronics plans to roll out an artificial intelligence-based real-time translation tool for a new smartphone in 2024.
- The feature will be available on the next Samsung Galaxy, due for release in early 2024.
- The translation process will take at least three to four seconds, during which the AI will understand the original content, translate it into another language and verbalize it to the listener.
- Samsung is also developing its own generative AI model called Samsung Gauss, capable of producing language, code and images.
- Samsung Gauss will be integrated into a wide range of Samsung products in the near future, although specific details have not been provided.
- Samsung is the world's biggest smartphone producer, accounting for a fifth of total market sales between July and September, ahead of Apple (16%), according to specialist Counterpoint.
Samsung mobile details its foldable ambitions - 27/07/2023
- Samsung sold around 10 million foldable smartphone models in 2022.
- The head of Samsung hopes to pass the 30 million mark in foldable device sales in 2023.
- Samsung is aiming for total sales of 100 million foldable devices in the next few years, which would represent almost 10% of total smartphone sales worldwide.
- The market for foldable smartphones is growing by 64% year-on-year.
- Samsung has a market share of almost 70% in the foldable smartphone sector.
Bosch Rodez plant worried about its future - 26/07/2023
- The Bosch plant near Rodez manufactures diesel engine injectors, injection nozzles and glow plugs.
- The plant's workforce is set to shrink from 1,150 to 513 between 2022 and the end of 2025 (2,400 in 2000)
- The FresH2 fuel cell production project has been suspended.
- The last injector line was shut down last December, and Bosch is planning 150 voluntary departures and 450 early retirements between now and 2025.
- Of the 513 employees expected to remain in 2028, half will manufacture glow plugs, heavy-duty diesel engine components and truck steering column parts.
- The plant currently employs 780 people.
Behind the scenes of the production of Whirlpool's flagship dishwasher - 25/07/2023
- Annual production of dishwashers and washing machines at the Radomsko plant in Poland: 3.5 million
- Number of group brands present at the plant: 4 (Whirlpool, Hotpoint, Indesit, Bauknecht)
- Number of Whirlpool group sites in Poland: 3
- Number of Whirlpool group sites in Europe: 10
Miele, the household appliance symbol of "Deutsche Qualität" - 23/06/2023
- Miele is a German brand specializing in household appliances.
- The brand's factory is located in Gütersloh, in Germany's eastern Ruhr region.
- Miele produces around 4,500 washing machines a day, all pre-sold.
- The household appliance sector has not suffered too much from the health crisis, and demand has even increased.
- In 2022, Miele achieved sales of almost 5.5 billion euros.
- The company aims to achieve sales of 8 billion euros by 2030.
For Samsung, the global recession in electronics has already begun - 22/01/2023
- The world's largest producer of memory chips, smartphones and flat screens
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el mercado de los electrodomésticos conectados | Francia
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