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  • Number of pages : 30 pages
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  • Last update : 14/01/2022
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Summary and extracts

1 Resumen del mercado

1.1 Definición y alcance del estudio

El café de vaina o café encapsulado, es una forma de envasar el café envuelto individualmente (cápsula o vaina blanda), para su uso rápido en una máquina de café adecuada. Estos productos están en el mercado desde 1970 gracias a la invención de Nespresso, mientras que otras empresas han seguido gradualmente esta tendencia: Illycaffè en 1972, Lavazza en 1989 y Senseo en 2001.

Hay tres tipos principales de vainas de café, que compiten con otros tipos principales de café como el café molido y el café soluble [...] handpresso ] :

  • El "vainas blandas" que permiten una representación de calidad de "filtro" disponible comercialmente y adaptada al Philips Senseo
  • El "vainas duras" que permiten una representación "espresso"
  • El "Cápsulas que también permiten un acabado "espresso" pero que están adaptados a las máquinas de Nespresso, Agga o Iperexpresso

El mercado mundial está creciendo. Ve a 2017 y 2025 debería extenderse a un Una CAGR de más del 6% . Alrededor del mundo, las vainas de café se han vuelto más atractivas, ya que los consumidores buscan replicar el café en casa. Al mismo tiempo, los proveedores siguen diversificar su oferta y para mejorar la calidad, que permite un desarrollo continuo del producto y del mercado. El café se produce exclusivamente fuera del mundo occidental, pero el consumo es mayor en Europa. Finlandia está a la cabeza en el consumo per cápita con un promedio de 12 kilogramos de café por persona y año

En Francia, el mercado ha sido de rápido crecimiento, impulsado por una  una oferta más amplia y la voluntad de los consumidores de llevar café de alta calidad a sus hogares. Además, el personalización se ha convertido en una tendencia a la que los productores son receptivos, creando productos que pueden satisfacer a todo tipo de clientes.

En Francia, y en todo el mundo, las principales marcas de vainas de café son Nespresso, Senseo, Malongo y Tassimo Carte Noire, L'Or Espresso y Café Royal también son marcas líderes. Todos ellos ofrecen cápsulas de café, así como una máquina de café de la misma marca. Los actores del mercado de las vainas de café se están centrando en el movimiento de alta gama y la innovación continua para apoyar su crecimiento. Los dos principales problemas del mercado de las cápsulas de café parecen estar relacionados con la obligación de Nespresso de eliminar las barreras de entrada para otros fabricantes, así como con el reciclaje de las cápsulas usadas. (panaderías, fabricantes de galletas, etc.).

List of charts

  • Coffee pods and capsules market
  • Taille du marché de la transformation du café et du thé (NAF 10.83Z)
  • Consommation quotidienne de café
  • Part de marché, ventes de café et de thé dans les super et hypermarchés
  • Proportion des ménages équipés de machines à café
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Latest news

Nespresso and Café Joyeux in partnership. - 07/07/2022
  • Nespresso, the Swiss coffee giant, and Café Joyeux, the inclusive café-restaurant, have joined forces to offer a unique coffee that will create 40 jobs
  • Nespresso has developed a coffee for Café Joyeux.
  • the company employs 140 people, including 90 Joyeux team members, and generates 4.5 million euros in sales, divided equally between café sales and catering.
  • aiming to double sales next year, with over 200 employees by the end of the year.
Nespresso in search of growth - 13/06/2023
  • Nespresso sales in 2022: 6.5 billion euros.
  • Sales growth in 2022: 3.5%.
  • Covid years: increase in home consumption offsetting the closure of boutiques and restaurants.
  • Nespresso present on every continent.
  • united States: Nespresso's largest market
  • France: Nespresso will not open new boutiques.
  • Office coffee consumption: promising market of 7 billion cups a year, slowing to 6.4 billion cups in 2022 due to the health crisis.
  • Launch of the "Créastista" machine in 2023.
  • Launch of compostable paper pods in France in mid-June.
  • Partnership with the "Café Joyeux" company.
  • Subscriptions in France: currently represent 9% of customers
  • Limited price increase in 2022: 5% increase.
Nespresso steps up its support for Café Joyeux - 30/11/2023
  • Café Joyeux has managed to grow at an unhoped-for rate since its launch 6 years ago, while its team members with mental and cognitive disabilities, in particular Down's syndrome or autism spectrum, will number nearly 170 by the end of the year
  • Nespresso' s support acts as a gas pedal for this not-for-profit company
  • Café Joyeux employs 300 people, not counting volunteers.
  • It is present in 17 locations, including three outside France, in Belgium and Portugal.
  • The next openings are scheduled for Saint-Philippe-du-Roule in Paris in January, followed by Marseille, Strasbourg and Angers. s the fight against food insecurity
  • Café Joueux has installed its own-brand coffee references at Carrefour, on the shelves of some 800 convenience stores and 36 hypermarkets.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Nespresso (Nestlé)
Lavazza Groupe
JDE Jacobs Douwe Egberts (JAB Holding)
Malongo, Cie Mediterranéenne des Cafés
Café Royal (Delica AG)
Ethical Coffee Company
illy
Segafredo Zanetti (Massimo Zanetti Beverage Group)
Pellini Caffè
Carte Noire (Jacobs Douwe Egberts)
Café Grand Mère (Jacobs Douwe Egberts)
Maison du Café (Jacobs Douwe Egberts)

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