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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 23/11/2021
Summary and extracts
1 Resumen del mercado
1.1 Presentación y definición del mercado
El lino de casa se refiere a todos los tejidos para uso doméstico . Se pueden segmentar en seis tipos de producto
- El ropa de cama ;
- El artículos de cama
- El ropa de baño ;
- El ropa de mesa ;
- El ropa de cocina
- El decoración textil .
Los fabricantes de ropa de hogar sólo se han beneficiado parcialmente del el creciente interés de los franceses por el diseño de interiores en los últimos años. De hecho, las pautas de consumo basadas en un renovación frecuente de productos de calidad media a precios atractivos son más beneficiosos para los productos importados (principalmente de Asia). En el segmento de gama alta, la ropa de cama de lujo crece en 2018 en el mundo Baño) En términos más generales, el mercado del lujo tiende a agotarse después de años de crecimiento sostenido, incluso si la proporción de ropa de cama de gama alta es relativamente baja. ( El Mundo )
Los fabricantes franceses, que producen productos textiles decorativos de alta calidad pero mucho más caros, se centran cada vez más en la alta gama y la exportación: los conceptos de tradición y saber hacer son más apreciados en los países de ingresos más altos que en Francia, como Suiza o Alemania
Una vez reservada para tiendas especializadas, la distribución de ropa de hogar, como ropa de baño y de mesa, es hoy en día multicanal . Mientras que las cadenas de gran distribución que ofrecen sus propias marcas han progresado significativamente (30% de las ventas), la venta a distancia (30%) sigue siendo importante gracias al expansión del comercio electrónico
Todas las grandes marcas ofrecen ahora un sitio de ventas en línea. En Francia, las empresas líderes en el mercado son Lingotes el grupo, el grupo Fremaux-Delorme , Anne de Solène , Alexandre Turpault Garnier-Thibaut o Beauvillé .
List of charts
- High-end bed linen market size and forecasts
- Linen market size and forecasts
- Global linen market size, by region
- World market for household linen, by product category
- Share of household linen sales by value, by product type
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Latest news
Tissus des Ursules expands its network of stores - 19/01/2024
- In the last two years, Tissus des Ursules has opened 7 new stores, adding to the 50 or so already in existence.
- In 2021, the company acquired 18 additional stores in northern France, bringing the total to over twenty openings for the year.
- Tissus des Ursules now has 70 points of sale, mainly in Auvergne-Rhône-Alpes (17 stores), the Paris region (around 12 stores) and northern France (around 20).
- The company employs a total of 450 people.
- By 2023, the total sales generated by all these outlets were 56 million euros.
- Sales of furnishing and apparel fabrics by the meter account for the bulk of business, while ready-to-wear represents around 15% of revenues.
- The Tissus des Ursules sales network is the second largest fabric distribution network in France, behind Mondial Tissus.
La Redoute makes home and decoration its center of gravity - 24/11/2023
- Ready-to-wear sales in France have been declining for almost 15 years.
- The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
- Vinted is the second most visited e-commerce site in France.
- During the Covid pandemic, consumers renewed their interest in home decoration.
- La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
- La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
- Six new points of sale will be added to the 60 existing in Switzerland and Italy
- 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
- La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
- La Redoute accounts for around a quarter of home linen sales in France.
- La Redoute develops its marketplace
Bazar de l'Hôtel de Ville (BHV) in Paris sold by Galeries Lafayette - 10/11/2023
- The Bazar de l'Hôtel de Ville (BHV) in Paris has been sold by the Galeries Lafayette group to Société des Grands Magasins (SGM).
- The BHV store at Parly 2, located in the Yvelines near Versailles, is included in the sale.
- BHV has been in difficulty for years, and the problems have recently become more acute.
- SGM is a retail property company run by Frédéric and Maryline Merlin.
- In 2021, SGM acquired seven regional Galeries Lafayette stores in Angers, Dijon, Grenoble, Le Mans, Limoges, Orléans and Reims.
- SGM manages a dozen city-center shopping malls in France, located in places such as Roubaix, Tourcoing, Châlons-en-Champagne, Lille, Nîmes, Saint-Nazaire, Kremlin-Bicêtre, Mulhouse and Montigny-le-Bretonneux.
- Galeries Lafayette owned the BHV in Paris for 30 years.
Beauvillé showcases its unique know-how in a museum - 01/11/2023
- The Alsatian textile printing company of Ribeauvillé is located in the Haut-Rhin region of France.
- This summer, it opened its own museum on its production site.
- The company employs around 100 people. Beauvillé has been awarded the Entreprise du Patrimoine Vivant (Living Heritage Company) label, and has its own design studio.
- The company's production is divided between the high-end Beauvillé household linen brand and the production of furnishing fabrics for publishers under the Manufacture d'Impression sur Etoffes (MIE) brand.
- 75% of the company's production is exported to the USA, Japan, Switzerland and Mexico.
- The flat-frame printing technique reproduces the effects of original gouache or watercolor drawings on fabrics.
Maison de la Literie sold to Delorme household linen - 13/10/2023
- Luxury goods and household linen group Fremaux-Delorme chosen as buyer
- 84 of the 85 production site employees will be retained, including 66 at Saint-Forgeot and 18 at Confolens
- La Maison de la Literie was placed in receivership on July 6
- Sales of 20 million euros in 2020
- The distribution division comprises 301 stores, 35 of which are directly owned
- The Fremaux-Delorme group has 450 stores worldwide
- The group took over Olivier Desforges in 1997, which has 121 outlets and 115 employees.
La Redoute launches its second-hand marketplace - 12/10/2023
- La Redoute sales volume in 2022: €1.07 billion, -8% vs. 2021 and +21% vs. 2019
- Average number of products for sale on the site: 800,000
- Proportion of sales generated by the company's own offerings: 75% (of which 15% via purchased brands and 25% via the marketplace)
- International share of sales: 35%
- Weight of physical retail: 5%
- Number of stores: 11 (6 AMPM and 5 La Redoute Intérieurs)
- Number of corners: 47 (24 AMPM and 23 La Redoute Intérieurs)
- Number of employees: 2,000 (including 1,400 in France) Budget invested in technology between 2022 and 2027: €100m
- La Redoute, through its La Reboucle site, presents second-hand products selected by the platform and its partners
- The La Redoute site attracts around 12 million unique visitors a month.
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el mercado de la ropa blanca de lujo | Francia
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