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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 20/01/2022
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Summary and extracts

1 Visión general del mercado

1.1 Definición y alcance del estudio

La restauración tradicional se define como la actividad de catering con servicio de mesa pero excluyendo las actividades de los bares, cafeterías y restaurantes de comida rápida. [ INSEE ]

Este sector es históricamente importante en Francia, ya que la gastronomía ocupa un lugar especial en la cultura del país. Sin embargo, el sector está luchando por desarrollarse y las perspectivas de crecimiento son bastante escasas. Además, la aparición de nuevos competidores está penalizando a los restaurantes tradicionales, como los de comida rápida, que están impulsando el crecimiento general de los restaurantes franceses. (véase el estudio titulado "Comida rápida")

Al operar en un entorno muy competitivo y dinámico (desarrollo de la entrega, en línea), cada marca debe destacarse de la multitud apoyándose en particular en la buena reputación de su cocina, su posicionamiento geográfico, el boca a boca positivo y la comunicación digital inteligente y sensible a las opiniones y notas y comentarios en línea La gestión de una reputación electrónica, al igual que la digitalización de la gestión de su actividad, parecen ser potenciales motores de crecimiento para el sector.

Además, la epidemia de Covid-19 tuvo un gran impacto en el sector de la restauración, ya que la actividad se paralizó durante varios meses. Aunque la recuperación es lenta y gradual, ha puesto de relieve sobre todo las siguientes posibilidades crecimiento, como lo sugiere el éxito de la entrega o la retirada durante la contención. Más concretamente, algunos restaurantes han decidido, a la luz de la crisis, reforzar su ventaja competitiva centrándose en la calidad de sus productos, por ejemplo, aprovechando el creciente éxito de los productos orgánicos, sin gluten o producidos localmente.

List of charts

  • Global foodservice market size
  • Size of the traditional foodservice market
  • Monthly sales indices for traditional restaurants
  • Breakdown of Covid-19 effects by job type
  • Number of international tourists
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Latest news

Industrial bakery: Le Duff strengthens its American branch - 21/07/2022
  • The Le Duff Group becomes France's second-largest pastry manufacturer
  • The Rennes-based group announces the acquisition of North American viennoiserie manufacturer Lecoq Cuisine, whose activities on the other side of the Atlantic will bolster those of Bridor, Le Duff's industrial division
  • Lecoq Cuisine, founded in 1991 in New York, generates annual sales of 60 million euros and employs 250 people
  • This manufacturer of viennoiseries, brioches and filled pastries is located in Bridgeport
  • Bridor already manufactures viennoiseries, breads and other dough-based products at its two sites in Quebec, Canada and Vineland, USA
  • Investment of around 200 million euros in its North American facilities to meet the needs of local markets
  • 30% of Bridor's billion-euro annual sales are generated across the Atlantic
The Le Duff Group buys Lecoq Cuisine. - 21/07/2022
  • Lecoq Cuisine is the North American leader in the French pastry, bakery and viennoiserie segment
  • Sales €60 million, 250 employees
  • Market growth of 1.4% in value to 2021
Le Duff invests 50 million to convert a frozen food plant in Calvados - 03/10/2023

The food giant (sales €3 billion) is preparing to inject €50 million into an extension to the Frial site in Calvados.

This plant produces frozen ready-made meals sold under brand names and private labels.

The Group's Cité Gourmande brand of frozen ready meals generates sales of only around 60 million euros, compared with 188 million for Frial.

the Frial Frial employs 480 people

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Agapes Restauration
Le Duff Groupe
Buffalo Grill
Courtepaille
Autogrill
Sushi Shop Restauration
Hippopotamus (Bertrand Groupe)
Flunch
Frères Blanc (Bertrand Groupe)
Côté Sushi (ETLB Franchiseur)
Boréa
Convivio Groupe

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