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- Number of pages : 30 pages
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- Last update : 12/04/2020
Summary and extracts
1 Synthèse du marché
1.1 INTRODUCCIÓN
El porcelana es una cerámica fina y translúcida producida a partir de caolín por cocción a más de 1200°C. El uso primario y mayoritario de la porcelana es el relacionado con artes de la mesa . Existen dos tipos principales de porcelana: porcelana arduamente y porcelana delicada . Las técnicas avanzadas de fabricación de porcelana llegaron tarde a Francia (19 el siglo), mientras que ya estaban presentes en China en 17 el siglo. Sin embargo, la porcelana de Limoges es reconocida por su calidad e incluso está protegida por una "indicación geográfica".
Desde 2010, el número de empleados en el sector de la porcelana en Francia ha ido disminuyendo constantemente, lo que refleja procedimientos de fabricación cada vez más deslocalizado fuera de Francia. El volumen de negocios generado por el mercado de la porcelana es puesto a prueba por el crecimiento del vajilla cerámica en China, que está sustituyendo gradualmente a la porcelana tradicional
Para resistir la crisis, los actores del mercado de la porcelana cuentan con el desarrollo de las exportaciones, que ya representan cerca del 50% de la facturación del sector. Sin embargo, con los cambios relacionados con la solicitud de China la estructura de las exportaciones a los países clientes se debilita.
El mercado francés de la porcelana se enfrenta a la intensificación de la competencia internacional especialmente en Asia, que se ilustra regularmente con el uso de la falsificación. Hay que tener en cuenta que para protegerse de esto, la ciudad de Limoges ha iniciado iniciativas de reconocimiento de marca a nivel nacional y europeo.
List of charts
- Market size for porcelain tableware
- Number of establishments and employees in ceramics and porcelain production
- Value of ceramic production (tableware)
- Value of porcelain production (decoration)
- Porcelain production price trend
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Latest news
Bernardeau: Limoges porcelain, the largest industrial sector in the area - 04/09/2023
- Société Bernardaud is Limoges' leading porcelain manufacturer, with 700 employees.
- The Porcelaine de Limoges association includes some 30 manufacturers, whose leaders (Bernardaud, Haviland, Guy Degrenne, Raynaud...) generated sales of over €80 million and over 900 jobs in 2017.
- Bernardaud has embarked on a €10 million multi-year investment plan to double its production.
- The Limoges porcelain sector has grown by 50% in three years.
Hermès, champion of luxury growth - 29/07/2023
Hermès sales growth: 25% in the first half.
Planned openings: four new leather goods stores by 2027.
Luxury: Hermès, the quiet force of luxury gallops on - 28/07/2023
- Hermès sales reached over 6.6 billion euros in the first six months of the year. Sales were up 25%.
- Sales in Asia were up 28%.
- Sales in the United States rose by 20%, in Europe by 22% and in France by 24%.
- Continued rapid growth in Hermès sales, with a particularly strong performance in Asia and in the leather goods market.
Hermès to create a third leather goods factory in the Ardennes, creating 280 jobs by 2027 - 28/04/2023
- Hermès will build a new leather goods factory in Charleville-Mézières, to be operational in 2027.
- 260 craftsmen will exercise their skills in these future workshops.
- The Pôle des maroquineries des Ardennes will employ over 800 craftsmen by 2027.
- The new Charleville-Mézières leatherworks will be Hermès Maroquinerie Sellerie's twenty-sixth production site in France.
Hermès prepares to open its 23rd leather goods factory near Angoulême - 10/02/2023
- Hermès recruits and trains in leaps and bounds
- nine openings since 2010,
- three new openings planned for 2023
Hermès is benefiting from inflation. - 29/07/2022
- The group faces falling sales in China
- Group posts net profit of 1.64 billion euros
- Flagship store to open in September in New York
- Investments to rise to 550 million euros
- Jewelry and watch prices rise
- French saddlery sales up 29% to 5.4 billion euros
- The company plans to open 5 additional workshops within five years
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