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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 03/01/2022
Summary and extracts
1 Visión general del mercado
1.1 Definición y alcance del estudio
El mercado de la lencería se refiere a la toda la ropa interior de las mujeres y la ropa de dormir . El segmento del calzado también se incluye en el ámbito del estudio, mientras que los trajes de baño y la ropa interior masculina se excluyen, ya que ambos mercados son objeto de un estudio completo.
El mercado de la lencería puede dividirse en cuatro segmentos: el corsetería (sostenes, sostenes), el lencería de día (bragas, corsés, ligueros) el ropa de noche (desnudos, pijamas) y el calzado (medias, pantimedias). La corsetería es el segmento dominante y representa casi la mitad de la cuota de mercado.
El mercado mundial de la lencería está en auge . Se espera que crezca a una CAGR (tasa de crecimiento anual combinada) de 9,4% entre 2019 y 2027 . El mercado europeo constituye el 39% del mercado mundial y se espera que crezca a un ritmo similar al del mercado mundial
El mercado francés de la lencería se produce en el contexto del declive estructural del mercado de la ropa de mujer en Francia. En efecto, el mercado francés de la lencería está en declive debido al éxito de la lencería cómoda y menos costosa. La lencería también representaría el 18% de los presupuestos de ropa de las mujeres
El mercado se caracteriza también por su dependencia de las importaciones La mayoría de los actores del sector subcontratan su producción en el extranjero, en particular en Asia. El "made in France", aunque tiene cada vez más éxito, es por lo tanto por el momento en gran parte minoritario.
En cuanto a la distribución, se divide principalmente entre cadenas especializadas (Etam, Dim) y cadenas de prêt-à-porter (Kiabi, H compras en línea ha crecido rápidamente en los últimos años para alcanzar 13,9% en 2019.
El la crisis de Covid-19 ha afectado en gran medida al sector, en detrimento de las tiendas físicas y en beneficio de los jugadores puros y los jugadores digitales. La contención también ha puesto de relieve el principal criterio de compra de lencería: el confort . La tendencia del "no bra", que consiste en no llevar sostén, es indicativa de las dificultades para encontrar lencería que les quede bien. Las compras se están volviendo cada vez más funcionales
Sin embargo, hay muchos factores de crecimiento en el mercado de la lencería, en particular el digitalización el mercado, la diversificación de la oferta para todos los organismos y la modo inclusivo así como el desarrollo de productos ecológicos .
List of charts
- Size of the global lingerie market
- Share of working women in the population
- Size of the French lingerie, nightwear, interiors and footwear market
- Size of the French lingerie market
- Nightwear, innerwear and footwear market
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Latest news
Ysé opens 6 stores in France - 11/05/2024
- Ysé created 12 years ago
- 7th boutique inaugurated in February
- Announcement of 6 new boutiques planned for summer
- Doubling of Ysé's retail presence in France by 2023
- Sales doubled since merger with Etam group 5 years ago
- 40% growth
- Opening of future boutiques in London and Brussels in 2024
Kiabi's resilience in the face of the textile crisis - 24/01/2024
- Kiabi is 45 years old and belongs to the Mulliez galaxy.
- Kiabi posted sales of 2.2 billion euros last year, up 1%
- kiabi claims 23 million customers in 26 countries.
- Kiabi has 606 points of sale and 15-20% of its sales are made online.
- The brand is number 1 in France in terms of volume, and vies for first place with Intersport in terms of value every year.
- It has attracted 1 million new customers with the launch of its second-hand service in 2020.
- The debt-free Kiabi continues to expand, recently entering markets in Uruguay, New Caledonia and Egypt.
- Kiabi plans to become the world's "favorite responsible and accessible fashion brand for families
- The company has never deviated from its strategy of offering "fashion at low prices".
- Kiabi has also launched corners in hypermarkets in Belgium, Italy and France, as well as tests at Decathlon.
- Kiabi is testing clothing rental in three stores.
Wolf Lingerie targets e-commerce expansion in 2024 - 09/01/2024
- The Sans Complexe brand launched its own e-commerce site in 2015.
- Sans Complexe is a brand of the SME Wolf Lingerie, which has 180 employees.
- Digital accounts for 15% of the brand's business.
- The brand, which turns 25 in 2023, is present in 40 countries.
- Sans Complexe is present through some 3,700 points of sale.
- The brand's main markets are France, Belgium, Spain, Italy and Germany.
- In France, Sans Complexe is the fourth largest lingerie brand according to Kantar.
- The brand has nearly 2 million buyers a year.
La Redoute makes home and decoration its center of gravity - 24/11/2023
- Ready-to-wear sales in France have been declining for almost 15 years.
- The main players in fast fashion are Zara and H&M, as well as the Chinese websites Shein, AliExpress and Temu
- Vinted is the second most visited e-commerce site in France.
- During the Covid pandemic, consumers renewed their interest in home decoration.
- La Redoute shifted its focus to the sale of products for the home and aims to become a European leader in the sector.
- La Redoute has two brands: La Redoute Intérieurs (good value for money) and AM.PM (high-end designer furniture).
- Six new points of sale will be added to the 60 existing in Switzerland and Italy
- 35% of La Redoute's sales are generated internationally, and the group has passed the billion euro sales mark.
- La Redoute aims to increase its home and decoration business volume to 75%, up from 67% today and 60% five years ago.
- La Redoute accounts for around a quarter of home linen sales in France.
- La Redoute develops its marketplace
Kiabi imagines its store of the future | Imagining the store of tomorrow - 22/11/2023
- Kiabi has a pilot store in Petite-Forêt, near Valenciennes
- The store features a "service heart", a space in the middle of the store for customers to relax and take part in activities.
- The Kiabi brand has sales of 2.2 billion euros for 2022, up 10% on the previous year.
- Kiabi is also testing this new store concept in Madrid, Spain. Kiabi plans to roll out the new concept across its network of 579 stores in 25 countries, almost half of which are in France.
For its 130th anniversary, Petit Bateau modernizes its Troyes factory - 26/10/2023
- Petit Bateau has 450 employees in Troyes and 2,500 worldwide,
- Petit Bateau has a second factory in Marrakech, Morocco, and works with subcontractors in Tunisia, Europe, Asia and the Indian Ocean.
- The French market accounts for over 50% of sales, which are forecast to reach 270 million euros by 2022.
- Its two other key markets are Japan (10% of sales) and Italy.
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