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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 19/01/2022
Summary and extracts
1 Panorama del mercado
1.1 Definición y alcance del estudio
El sector del reparto a domicilio, en aumento en los últimos años, ha sido totalmente t cambió los hábitos de consumo de los franceses . Es un mercado que incluye diferentes tipos de actores: reparto de platos en bicicleta, servicios de catering, restaurantes con sus propios repartidores, etc.
Hoy en día, el reparto de comida a domicilio ya no se limita a la entrega de hamburguesas, pizzas y sushi, sino que se ha abierto a un amplia gama de restaurantes Esto responde a las nuevas expectativas de los consumidores, que quieren disfrutar de nuevas experiencias culinarias, comer más sano y hacer pedidos de forma rápida y sencilla. Sin embargo, el mercado está teniendo más dificultades para despegar en Francia que en los países anglosajones, ya que no forma parte de la cultura francesa el hecho de recibir comidas preparadas a domicilio; los actores tienden a para dirigirse a los más jóvenes o la Generación Z, que son más receptivos a este modo de consumo.
El mercado europeo de reparto está creciendo fuertemente, con un aumento de casi 20% anual entre 2015 y 2020 . Asimismo, las cifras de crecimiento del mercado francés son similares, y los expertos incluso prevén un crecimiento anual de más del 25% entre 2018 y 2022 . El nuevo mercado de la restauración, que representa casi el 6% del mercado de la restauración, está impulsando a los restauradores tradicionales a adaptar su oferta al modelo de entrega.
Si algunos actores destacan como Deliveroo, Uber Eats o Just Eat, el mercado está en constante evolución con la aparición de nuevos actores como el minoristas del mercado de masas que están empezando a entregar comidas preparadas a domicilio, o restaurantes fantasma (restaurantes virtuales sólo disponibles a través de Internet para la entrega en línea).
A diferencia de la mayoría de los sectores económicos, el mercado de la comida a domicilio está impulsado por la crisis del coronavirus, que provocó el cierre de restaurantes físicos y la prohibición de consumir en ellos. Como resultado, el valor de este mercado está aumentando en 2020, con un incremento de 24% del número de usuarios en Europa .
List of charts
- Part des structures de livraison de repas en ligne et hors ligne
- Marché européen de la livraison de repas
- Taille de marché de la livraison alimentaire
- Part de marché de la livraison de repas
- Lieux de livraison des repas
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Latest news
Just Eat pulls the plug on salaried delivery staff in France - 19/01/2024
- Just Eat Takeaway took three years to stop having salaried delivery staff in France.
- In January 2021, Just Eat had announced its intention to hire 4,500 people to deliver meals, aiming to reach around 30 cities.
- In 2022, Just Eat undertook a reorganization affecting all cities where the salaried delivery system had been set up, with the exception of Paris.
- A job-saving plan is scheduled for September, affecting 117 people.
- Just Eat plans to rely solely on its service providers and restaurant employees to deliver meals in Paris, as it already does elsewhere in France.
Philippe Wahl: "La Poste, multi-functional" | Philippe Wahl: "La Poste, multi-functional" - 04/12/2023
- The number of letters sent in 2023 will be six billion, compared with 18 billion fifteen years ago.
- La Poste employs some 240,000 people, including 65,000 letter carriers.
- La Poste's plan calls for the delivery of five million meals by 2023, in over 200 towns and cities.
- la Poste, which specializes in parcels in France and abroad, accounts for 52% of La Poste group's sales
- La Poste develops a digital safe service with Docaposte.
La Poste enters the world of healthcare - 19/10/2023
- La Poste has a network of 35,600 access points in France.
- Since 2017, La Poste has begun to diversify into the healthcare sector, acquiring several healthcare companies
- Currently, La Poste accompanies 140,000 patients at home on medical prescription.
- Nearly one million meals delivered to homes in one year.
- 30 million hospital admissions are managed each year using its administrative management software (Maincare).
- More than 300,000 teleconsultations have been carried out thanks to La Poste.
- La Poste has a digital cloud solution (NumSpot) "made in France".
- La Poste forecasts healthcare sales of 500 million euros by 2030, compared with 300 million today.
- La Poste has developed an AI solution for healthcare through its NumSpot subsidiary.
Deliveroo enters the catering market - 26/09/2023
- Fauchon Réceptions: around sixty employees and sales of around ten million euros.
- Deliveroo is developing a nationwide network of caterers, with several hundred partners planned over time.
- For the moment, this network covers Paris, Lyon and Bordeaux.
- Deliveroo has around twenty "ghost kitchens" in Paris, spread between Courbevoie and Saint-Ouen.
- 1 billion euros have been invested in three platforms: Deliveroo (523 million euros), Glovo (319 million euros) and Wolt (118 million euros).
Getir and Gorillas liquidated, 1300 jobs lost - 20/07/2023
- Paris Commercial Court announces receivership of express delivery companies Getir and Gorillas in France
- Getir France sales in 2022 were 120.3 million euros
- Regulatory upheaval in March: "dark stores" are now considered warehouses rather than shops.
Uber Eats, Deliveroo: the battle of Paris - 13/06/2023
- In 2022, 48% of French people had a meal delivered to them in the last six months, a figure that rises to over 70% in the Paris region (source: Food Service Vision).
- Ile-de-France accounts for around four deliveries per month, compared with the national average of three.
- Uber Eats has 45,000 restaurant and retail partners and 60,000 delivery drivers in France, while Deliveroo claims 26,000 and 22,000 respectively.
- 39% of delivery drivers are self-employed.
- Hidden costs, sometimes high, are a problem for the meal delivery market.
- Commissions for restaurateurs can be as high as 30%.
- Subscriptions are the new sinews of war for customer loyalty
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