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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 14/12/2021
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Summary and extracts

1 Resumen del mercado

1.1 Panorama general y definición del mercado de artículos deportivos

Un artículo deportivo puede definirse como el equipo utilizado para practicar un deporte . Puede ser ropa (zapatos, jerseys...), equipo (raquetas de tenis, pelotas de fútbol, balones de mano...) o incluso máquinas, especialmente las que se utilizan para el entrenamiento con pesas (remeros o esteras, por ejemplo). Es necesario distinguir dos aspectos, la fabricación y distribución de material deportivo El estudio se centrará en la distribución de estos productos, al tiempo que dará las principales especificidades de la fabricación de artículos deportivos en Portugal.

Se debe tener cuidado de distinguir el artículo deportivo del material deportivo, que designa una disposición o estructura que permite la práctica de uno o más deportes.

Sin embargo, el ropa deportiva ropa cuyo estilo ha sido diseñado en los Estados Unidos, puede ser considerado como un artículo deportivo aunque se trata más de una tendencia de ropa que de artículos reales desarrollados para la práctica deportiva.

En un mercado que una vez estuvo formado por pequeñas empresas familiares, las últimas décadas han cambiado definitivamente el orden establecido. La producción ya no es la misma, transformada por las innovaciones tecnológicas, la globalización y las grandes empresas, como JD Sports o Décathlon, que controlan la distribución de productos deportivos. Además, cada vez son más las nuevas empresas que intentan sacar el máximo partido de un mercado de alto potencial.

List of charts

  • Classement des principales enseignes d'articles et vêtements de sport selon leur chiffre d'affaires annuel
  • Montant des échanges extérieurs d'articles de sport, selon le type d'équipement
  • Classement des principaux distributeurs d'articles de sport selon leur chiffre d'affaires annuel
  • Taille du marché des articles de sport
  • Valeur de la production manufacturière d'articles de sport
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Latest news

Vietnam: Nike and Adidas subcontractor lays off 6,000 workers - 13/05/2023
  • Vietnamese footwear manufacturer produces for Nike and Adidas
  • Vietnam is one of the world's largest exporters of textiles, footwear and furniture.
  • 6000 permanent employees of PouYuen Vietnam will lose their jobs.
  • PouYuen is Ho Chi Minh City's largest employer with almost 50,000 employees.
  • The slowdown affected the footwear, clothing, construction and agri-food industries.
  • More than 630,000 people lost their jobs or saw their working hours reduced in 2022, according to the Vietnamese Ministry of Labor.
Adidas still going strong despite the Kanye West scandal. - 20/11/2023
  • Adidas had a colossal stock of Yeezy sneakers, estimated at over a billion euros.
  • Yeezy sneaker sales accounted for 7% of Adidas sales.
  • Adidas organized two massive destocking operations, generating 400 million euros in the first online sale and almost the same amount in the second.
  • Resale prices for Yeezy sneakers vary between 100 and 300 euros.
Nike: direct sales save the year for the global sports giant. - 28/06/2022
  • Nike targets double-digit growth for the coming year 2022.
  • Nike experiences a 20% drop in sales in China.
  • Nike focuses on its e-commerce site and its own stores.
  • Nike expects annual growth of around 10%.
  • Net income climbs to 5.7 billion euros.
  • Products sold directly to consumers accounted for $18.7 billion over the year.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Texturarica
Intersport International
Decathlon Portugal
JD Sport
Sport Zone
Sports Direct
Adidas
Nike
P&R Têxteis
CM Socks

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