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- Last update : 31/05/2021
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1 Panorama del mercado
1.1 Definición y alcance del estudio
El mercado de la cosmética ecológica representa un sub-segmento del mercado cosmético en general. Cualquier sustancia utilizada para limpiar, hidratar o modificar la piel, el cabello, las uñas o los dientes de una persona, se considera un producto cosmético.
Se pueden distinguir dos categorías de cosméticos
- Productos de belleza: por ejemplo, maquillaje, perfume, crema para la piel
- Productos para el cuidado de la piel: por ejemplo, champú, jabón, desodorante
Los productos cosméticos y de cuidado de la piel ecológicos no contienen sustancias químicas como parabenos, ftalatos, sales de aluminio y productos petroquímicos, que son potencialmente perjudiciales para la salud. Sin embargo, en el Reino Unido existe un tratamiento legal que distingue entre los términos "orgánico", "natural" o "bio", aunque existen normas principalmente convencionales, como veremos más adelante
Para que un cosmético se considere ecológico, debe contener al menos un 95% de ingredientes ecológicos certificados. [ Asociación del Suelo ]. La opinión pública suele identificar un cosmético como ecológico si contiene ingredientes derivados de la naturaleza y no procesados.
A pesar de las circunstancias macroeconómicas y la reciente agitación política del país, el mercado británico de productos de belleza y cuidado personal sigue creciendo. Con el aumento de la competencia: surgen rápidamente nuevas marcas y se lanzan nuevos productos cada año.
En el Reino Unido, el mercado ha crecido sustancialmente en los últimos años, con un aumento significativo tanto de la producción como de las exportaciones. En concreto, el sector ecológico está en auge, con una creciente concienciación sobre los efectos nocivos de los productos químicos en el cuerpo humano. El mercado de los cosméticos orgánicos no solo ha crecido un 23% en 2019, sino que también ha experimentado un aumento sustancial de dos dígitos en la última década. El país ocupa ahora el séptimo lugar del mundo en ventas de productos ecológicos [ 20 20 Belleza ecológica ]
Esta expansión se produce tanto por el lado de la demanda, ya que los consumidores se decantan por lo natural y lo ecológico, como por el lado de la oferta, ya que las empresas ofrecen cada vez más opciones de productos naturales, desde la alimentación hasta el cuidado personal
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Latest news
Coty withstands the shock of inflation - 25/08/2023
- Coty annual sales growth for 2022-2023: 12%
- Coty sales for 2022-2023: 5.55 billion euros
- Percentage of Coty sales generated outside the United States: over 50%.
- Duration of Coty's partnership with Marc Jacobs Beauty: fifteen years.
Estée Lauder unable to keep pace with L'Oréal - 20/08/2023
- Estée Lauder saw sales fall by 10% to $15.9 billion in its offbeat 2022/2023 full year
- Estée Lauder acquired the Tom Ford brand for $2.3 billion.
Cosmetics: Coty announces strong comeback - 06/07/2023
- Coty is valued at over 10 billion euros.
- It is Europe's number two perfume company.
- Coty raises its sales growth forecast for 2023 to between +10% and +11%.
- In 2022, the group generated sales of 5.3 billion euros in 125 countries.
- The beauty market generated nearly 430 billion in revenues in 2022, with the high-end category expected to grow by 8% between now and 2027.
- Coty holds a portfolio of fragrance brands, including licenses for several Kering Group fragrances, including Gucci; as well as Chloé, Marc Jacobs, Calvin Klein, Burberry, Hugo Boss...
- It also includes skincare (Lancaster) and make-up (Bourjois) brands.
- The "Prestige" category dominates at Coty, and is expected to account for 63% of sales (perfumes and cosmetics).
Lush mise sur les magasins - 07/03/2023
Unilever steps up its ice cream ambitions - 21/11/2022
- with sales of over 1 billion euros, Magnum is one of the world's leading ice cream companies
- World leader in ice cream almost everywhere in the world
- Ice cream is one of Unilever's five strategic categories, along with beauty (Dove, Sunsilk...), hygiene (Rexona, Signal...), home care (Omo, Cif...) and food (Knorr, Maille, Amora...).
- Ice cream division 6.9 billion euros in sales by 2021
- 35 brands, including Magnum, Ben & Jerry's, and Wall's, each with over €1 billion in sales, and smaller brands (Cornetto and Viennetta, the American Talenti)
- Viennetta launched in China
- ice cream accounts for 15% of the global snacking market.
Estée Lauder buys a breath of fashion air with Tom Ford - 16/11/2022
- Estée Lauder's acquisition of Tom Ford: $2.3 billion.
- Foundation of the Tom Ford brand: 2005.
- Estée Lauder has owned the Tom Ford Beauty license since: 2006.
- Estée Lauder fourth-quarter fragrance sales: $579 million.
- Estimated potential of Tom Ford Beauty for Estée Lauder: over one billion euros in two years.
- Tom Ford will remain the brand's creator until the end of 2023.
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el mercado de la cosmética ecológica | REINO UNIDO
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