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- Number of pages : 30 pages
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- Last update : 14/12/2021
Summary and extracts
1 Panorama del mercado
1.1 Definición y alcance del estudio
El productos cosméticos son productos de belleza o cuidado pertenecientes a 5 categorías principales:
- artículos de aseo (jabones, geles de ducha, desodorantes, pasta de dientes, etc.),
- cuidado de la piel (cremas, lociones...),
- cuidado del cabello (champús, mascarillas, tintes, aceites...),
- maquillaje (polvos, bases, barras de labios, sombras de ojos...),
- fragancias y perfumes (eau de toilette, perfumes...)
Él hay varias zonas grises en cuanto al uso de la terminología "ecológica", los consumidores suelen confundir los productos naturales con los ecológicos . Los principales criterios para ser "ecológico" incluyen la ausencia de ciertas sustancias químicas potencialmente dañinas ( parabenos, ftalatos, sales de aluminio, productos petroquímicos, etc.) o la presencia de al menos un 90% de ingredientes orgánicos (este porcentaje puede variar) Estos productos están certificados por varias etiquetas privadas (y no la etiqueta europea, que sólo se refiere a los productos alimentarios) que garantizan que estos productos respetan varios criterios
El el mercado mundial está en auge Los grandes grupos cosméticos, como L'Oréal, proponen cada vez más productos ecológicos, o incluso marcas. Lo "ecológico" es una forma de renovar ciertas gamas de productos y ganar la confianza del consumidor. El confíe en es, en efecto, la clave para ganar cuotas de mercado, de ahí que la multiplicación de diferentes etiquetas o la comercialización de marcas independientes en canales de distribución específicos como los minoristas especializados. También debe incluir el éxito de la venta online Este es un verdadero motor de crecimiento tanto para los pequeños como para los grandes actores
En Bélgica, el las ventas de cosméticos cayeron más de un 4% entre 2018 y 2019 en valor Sin embargo, el segmento "orgánico" sigue creciendo. El segmento orgánico es percibido por los actores como un interesante relevo de crecimiento en un mercado bastante maduro. Entre los principales actores, los grandes grupos de cosméticos como L'Oréal , Clarins o incluso Yves Rocher competir con varias marcas belgas especializadas en el segmento ecológico
List of charts
- Comparaison des ventes de cosmétiques dans les principaux marchés mondiaux
- Consommation des belges en produits cosmétiques et de soins personnels en valeur
- Commerce extérieur de produits chimiques organiques
- Commerce extérieur d'huiles essentielles et résinoïdes, de produits de parfumerie ou de toilette préparés et préparations cosmétiques
- Consommation des belges par catégories de produits cosmétiques
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Latest news
Luxury: the Clarins family invests in hotels - 27/02/2024
- - Famille C Participations (FCP) has invested €130 million in Evok Collection.
- - The "experiential luxury" market could reach 2.5 trillion euros by 2030, with annual growth of 4-8%.
- - The French Clarins brand employs 9,000 people and claims to be Europe's number one in high-end skincare.
- - Clarins is forecasting sales growth of 15% to 2022, with a value of 1.75 billion euros.
- - Clarins has around fifty hotel spas worldwide.
- - FCP's objective is to open 15 hotel establishments in five years.
- - Evok Collection has six addresses in Paris and Venice.
Yves Rocher seeks to sell its factory in Ploërmel, Morbihan - 27/09/2023
- Yves Rocher's Ploërmel plant was on the verge of closure due to high fixed costs.
- The group has announced a plan to reduce the workforce at its three sites in Brittany.
- The Yves Rocher Group is a family-owned business founded in 1959.
- The cosmetics giant has sales of 2.4 billion and 16,300 employees in 114 countries.
Yves Rocher: major clean-up to relaunch the group - 18/06/2023
- Rocher group sales: 2.4 billion euros
- Yves Rocher sales: 1.2 billion euros (down 200 million, or -15%)
- Objective for Yves Rocher in Asia: quintuple sales to reach 15% of total sales
- Worldwide sales of solid shampoos: 5.5 million euros
- Market share target for Yves Rocher in France: from 8.8% to 10%
Yves Rocher forced to rejuvenate - 17/03/2023
- The group also owns Stanhome, Pierre Ricaud and Petit Bateau
- American Arbonne, acquired in 2018, will spearhead Rocher's entry into the American "clean beauty" market.
- Israeli nugget Sabon, renowned for its Dead Sea crystal exfoliant, is set to become the group's premium showcase, particularly in Asia.
- Sales 2.3 billion by 2022
Pranarôm: Experts in essential oils for 30 years - 15/03/2023
- Pranarôm records +14% growth in 2022
- Pranarôm founded 30 years ago
- Part of the Inula Group, which includes Pranarôm, HerbalGem and Biofloral
- More than 250 essential oil references offered by Pranarôm.
- Three types of complementary therapies: aromatherapy, gemmotherapy and Bach flowers.
- 90% of the Pranarôm range is made from pure, organic, virgin plant oils.
- Pranarôm works closely with selected suppliers of raw materials from all over the world.
- The company provides some 8,000 hours of free training for pharmacists every year.
Clarins aims to become the world leader in high-end skincare - 13/02/2023
- 9,000 employees
- Sale of fragrance business to L'Oréal
- European leader in high-end skincare
- The group is present in 140 countries, with the Asia-Pacific region accounting for 41% of sales
- China remains its number-one market, the United States its number-three
- The company aims to reach 80% organic ingredients by 2025, up from 60% at present
- New plant near Troyes
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el mercado de la cosmética ecológica | Bélgica
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