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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 02/12/2021
Summary and extracts
1 Resumen del mercado
1.1 Presentación y definición del mercado de helados y sorbetes
El el helado es un alimento hecho de leche, azúcar, frutas y sabores diversos mientras que un el sorbete consiste únicamente en jarabe de azúcar y pulpa de fruta o aromas . Hay diferentes tipos de helados disponibles en las tiendas: conos y palitos (a veces vendidos individualmente), especialidades de helados para compartir (troncos y tartas de helado) o cajas de fruta y frascos y sorbetes para helados vendidos en GSA (Large Food Surfaces).
En términos de volumen, la consumo doméstico está dominado por el especialidades individuales (conos, varillas, etc.) y por los sorbetes y helados a granel (especialmente las cubas frutales), siendo el resto especialidades colectivas de temporada (troncos de Navidad, etc.). Es el segmento de los helados de aperitivos el que tiene mayor impacto en la venta de hielo durante el período estival y el consumo de hielo varía considerablemente a lo largo del año y de un año a otro, dependiendo de las necesidades del mercado condiciones meteorológicas .
La industria de los helados cuenta con una multitud de empresas en Francia, y actores del sector a menudo de pequeño tamaño. Algunos grandes los grupos globales dominan el mercado, sin embargo incluido el anglo-holandés Unilever y los suizos Nestlé o el General Mills y Marte. En el lado del distribuidor, es el Grandes y Medianas Superficies (GMS) que dominan, concentrando la gran mayoría de las ventas.
Sin embargo, es esencial que las empresas del sector desarrollen estrategias innovadoras . La innovación, el principal motor de crecimiento de los jugadores, puede adoptar varias formas renovación de perfume , nuevos formatos o nuevos conceptos. Otra oportunidad en el mercado es el desarrollo de una gama de productos ecológicos a precios más altos.
List of charts
- Projection du chiffre d'affaire des glaces et sorbets
- Frequency of frozen dessert purchases
- Quantity purchased per year by age group
- Breakdown of ice cream sales by age group
- Favourite types of ice cream
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Latest news
Auchan faces another "difficult" year in 2023 - 22/02/2024
- -Auchan net loss in 2023: 379 million euros
- - Previous year's profit: 33 million euros
- - Auchan's position in the French retail sector: 5th
- - Revenue in 2023: down 1.7% to 32.9 billion euros
- - Share of hypermarkets in Auchan's store base: 21%
- - Acquisition of Casino stores by Auchan and Intermarché: 70 supermarkets, 26 hypermarkets, including five larger than 9,000 m2, and two drives
Auchan: New Beginnings - 06/12/2023
- Gérard Mulliez founded Auchan in 1961.
- Auchan hypermarkets account for 80% of the company's sales.
- Auchan's market share has fallen from over 10% five years ago to 8.4% today.
- Failed attempt by the Mulliez family to take over Carrefour in October 2021.
- Auchan and Intermarché are looking to form a product purchasing alliance, which would give them a combined market share of 30%.
- Auchan and Intermarché have been trying to share nearly 300 hypers and supermarkets that Casino is due to sell.
80 Carrefour hypermarkets operated under franchise or leasing agreements - 14/11/2023
- On October 20, Carrefour announced its intention to switch 37 stores (comprising 15 hypermarkets and 21 supermarkets) to lease management.
- Since 2018, 80 hypermarkets have left integrated status, representing around a third of all hypermarkets.
- Around 75% of supermarkets (784 out of 1038) are currently leased or franchised.
Carrefour to lease out 37 stores - 21/10/2023
- Carrefour plans to lease out 37 new stores in 2022, 16 hypermarkets and 21 supermarkets.
- Around 4,000 employees affected
- The company launched an outsourcing program in 2018.
- The number announced is in line with previous years: 41 stores (including 16 hyper) in 2023, 43 stores (including 16 hyper) in 2022, and 47 stores (including 10 hyper) in 2021.
- Since Alexandre Bompard took over as CEO, 305 stores, including 80 hypermarkets, have been outsourced, affecting more than 23,000 employees.
In Haute-Savoie, "reasoned development" for Glaces des Alpes - 10/10/2023
- The company, which mainly supplies foodservice professionals
- Over 20 million euros in sales
- 75 employees
- 180 fragrances
- The brand is distributed throughout France, especially in the Rhône-Alpes region, as well as in Switzerland, Germany, Spain, Belgium and Luxembourg.
- Exports account for nearly 13% of sales.
Food: Carrefour joins forces with seven manufacturers to promote plant-based products - 07/09/2023
- The aim of the international coalition to accelerate sales of plant-based alternatives is to achieve joint sales of 3 billion euros in this niche by 2026.
- Carrefour's share will be 500 million euros, a 60% increase on today's figure.
- Plant-based alternatives represented a market worth 553 million euros in 2022
- Sales of plant-based products are enjoying double-digit growth.
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