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  • Number of pages : 30 pages
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  • Last update : 01/09/2023
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Summary and extracts

1 Resumen del mercado

1.1 Definición y presentación del mercado de comida rápida

La comida rápida, también conocida como comida rápida, se basa en actividades de venta de comidas preparadas. La comida rápida es una terminología que se ha asociado fuertemente con la velocidad y el precio en la industria alimentaria. Sin embargo, la necesidad de comidas precocinadas no surgió con el desarrollo del sector de la comida rápida, que comenzó a mediados del siglo XX. En la antigua Roma, ya existían ofertas que se asemejaban a la imagen moderna de la "comida rápida"

Aunque el espíritu y el marco conceptual de este mundo ha existido durante muchos años, el enfoque masivo de la industria de la comida rápida habría surgido en los Estados Unidos en la primera mitad del siglo XX: la primera cadena de hamburguesas de comida rápida White Castle se abrió en 1921. Los consumidores se han visto inmersos en un estilo de vida caótico, lo que ha dado lugar a una creciente necesidad de comer fuera de casa rápidamente y a un menor coste.

Sin embargo, la popularidad de la comida rápida ha florecido indudablemente en todo el mundo. Hoy en día, la terminología se refiere a la producción en masa de una variedad limitada de productos, cuya preparación puede normalizarse fácilmente, inspirándose en diferentes cocinas (por ejemplo, la asiática, la italiana y la francesa)

List of charts

  • Taille du marché de la restauration rapide
  • Les Fast Foods les plus visités
  • Les fast-foods les plus visités
  • Répartition du secteur de la restauration
  • Évolution des dépenses hors domicile
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Latest news

Autogrill-Dufry: the Benettons at the helm of a duty-free and restaurant giant - 11/07/2022
  • 13.7 billion in sales 60,000 employees 5,500 sales outlets in 75 countries
  • The Benetton family will become the largest shareholder in the new group, with a stake of between 20% and 25%
  • The family had already sold its duty-free retailer, World Duty Free , to Dufry for 1.3 billion euros

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

McDonald's Italia
Burger King
Chef Express
Flower Burger
Pokeria by Nima
KFC
Spizzico
La Piadineria
Autogrill

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el mercado de comida rápida | Italia

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