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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 01/09/2023
Summary and extracts
1 Visión general del mercado
1.1 Definición y alcance del estudio
Los sitios y aplicaciones de citas ofrecen la posibilidad de se encuentran personas solteras (o no) con las mismas aspiraciones y que generalmente viven dentro de un perímetro definido . La mayoría de las plataformas ofrecen al usuario rellenar un formulario de perfil con información detallada sobre lo que está buscando, actividades, gustos, etc. y puede entonces ver los perfiles de otros miembros.
El mercado de los sitios de citas, popularizado por Meetic en 2001, se compone de muchos tipos diferentes de sitios plataformas o aplicaciones en línea La mayoría se paga a través de suscripción de pago que ofrecen pero también tienen un edición gratuita que permite a los usuarios probar la aplicación con una funcionalidad limitada La publicidad también representa una posible pero minoritaria fuente de ingresos
L l mercado mundial de sitios de citas está creciendo a un ritmo relativamente alto y parece beneficiarse de la democratización de Internet y de las nuevas tecnologías que permiten el desarrollo de innovaciones en el sector. Por lo tanto, se espera que crezca una CAGR del 4,7% entre 2018 y 2025
El mercado español es uno de los mercados europeos más importantes con El 13% de la población que utiliza este tipo de plataforma . El mercado está impulsado tanto por la mayor proporción de españoles que utilizan diariamente Internet como por el crecimiento del número de solteros, que es el objetivo preferido de los actores de este sector. Por último, la evolución de las mentalidades respecto a estos servicios contribuye a su popularidad
Además, se pueden observar tendencias, en particular en las siguientes esferas democratizar el uso de las mujeres y fomentar el surgimiento de espacios de intercambio seguros y respetuosos
List of charts
- Global online dating market
- Top dating apps by downloads on Android and IOS
- Percentage of users in six European countries
- Number of single people in Spain
- Percentage of internet users
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Latest news
Justin McLeod launches Hinge dating app in France | Hinge launched in France by Justin McLeod - 04/04/2023
- By 2022, one in four French people will have met their partner online.
- - Hinge is firmly established in the United States, Canada, Great Britain and Australia, and is aiming for massive deployment in Europe.
- - Hinge is present in the Nordic countries, Germany and now France, and plans to launch in Spain and Italy.
- - The dating market is estimated at 7.5 billion euros worldwide.
- - Hinge employs 237 people and is aiming for sales of 400 million euros by 2023.
- - 20% of Internet users abandon their registration on Hinge because they find the process lengthy.
- - Hinge has raised ten million euros from investment companies such as Founders Fund and CAA Ventures.
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el mercado de citas | España
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