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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 25/06/2021
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Summary and extracts

1 Marktübersicht

1.1 Definition und Umfang der Studie

Skiausrüstung bezieht sich auf Ausrüstung, die für den Snowboardsport nützlich ist, um sie an Ihrer Person zu tragen. Der Umfang dieser Studie umfasst somit alle Skiausrüstungen im weitesten Sinne des Wortes. Langlauf, Skifahren und Snowboarden werden berücksichtigt, nur Skibekleidung wird ausgeschlossen.

Der Markt für Skiausrüstung in Frankreich wächst schneller als der globale Skimarkt in Frankreich, das in den letzten Jahren vor allem durch gefährliche Wetterbedingungen beeinträchtigt wurde

Einer der wichtigsten langfristigen Trends in diesem Markt ist die der steigende Anteil der Gerätemiete im Verhältnis zum Kauf . Letzteres ist heute eine Minderheit unter den Aktivitäten der Skiausrüstungsverkäufer. [ USC ]

Die französische Produktion ist eine der wichtigsten der Welt mit nationalen Marken, die seit mehreren Jahrzehnten bekannt sind und die ihre Produkte nun leicht exportieren können

In einem fragmentierten Markt müssen die Hersteller mit Einfallsreichtum konkurrieren, um neue Materialien und Technologien mit erschwinglichen Preisen zu kombinieren. Die "traditionellen" Skihersteller werden allmählich von den "traditionellen" Skiherstellern übernommen generalistenhersteller von Sportartikeln wie Decathlon oder Go Sport.

 

List of charts

  • Poll: Who do you ski with?
  • Trend in the number of skier-days sold
  • Breakdown of ski-related expenditure
  • Trends in the size of the global ski equipment market (equipment excluding apparel/footwear)
  • The world's leading exporters of skis and snowboards
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Latest news

Intersport and Go Sport hot on Decathlon's heels in France - 11/04/2024
  • Stabilization of like-for-like sales last year at Intersport.
  • Increase in sales following the acquisition of Go Sport: 3.65 billion euros, i.e. **an increase of 11.2% compared with 2022.
  • Projected openings: Between 15 and 20 new stores to be opened each year
Discover Ekosport Rent, the new Sport 2000 brand | Explore Ekosport Rent, the new Sport 2000 brand - 29/02/2024
  • - Sport 2000 has launched a new mountain brand, Ekosport Rent, for the 2023-2024 winter season.
  • - 32 Ekosport Rent outlets have been opened for this winter.
  • - The sales mix of these stores is 60-65% rental and 35-40% sales.
  • - Sport 2000's objective is to open a further 20-30 stores next season, and eventually to reach a network of around 100 Ekosport Rent stores.
  • - Sport 2000 currently has 241 stores in ski resorts.
4.5% growth for Sport 2000 in 2023 thanks to new openings - 27/02/2024
  • Sport 2000 Group sales in 2023 were 841 million euros.
  • - Sales were up 4.5% on the previous year.
  • - 65% of sales came from the Sport 2000 brand network.
  • - The total number of Sport 2000 stores in 2023 was 710.
  • - Sport 2000's ambition is to generate sales of 1 billion euros by 2028.
Fashion: Breton Beaumanoir ready to buy Quiksilver - 23/02/2024
  • - Negotiations between Beaumanoir and Authentic Brands Group for the acquisition of Boardriders' European assets
  • - Iconic Boardriders brands: Quiksilver, Billabong, Roxy, DC Shoes, Element, RVCA.
  • - Authentic Brands Group's acquisition of Boardriders took place six months before the negotiations were announced
  • - The Authentic Brands Group portfolio encompasses around 50 brands with sales of $29 billion.
  • - Authentic Brands Group acquired Boardriders from Oaktree Capital Management
  • - More than 130 jobs lost in France as a result of the change of ownership, including 73 at the Saint-Jean-de-Luz headquarters and 63 in Hossegor.
  • - Boardriders' sales at the time of restructuring were $1.9 billion, 40% of which were generated in Europe.
  • - Beaumanoir's sales are 2.2 billion euros and the company employs 14,000 people
  • - Beaumanoir has acquired La Halle, Caroll (in 2021) and Sarenza.
  • - The ready-to-wear market has declined by 10% in value since 2013.
Wilson and Salomon aim to hit Wall Street hard - 23/01/2024
  • Amount Amer Sports intends to raise: up to $1.8 billion
  • Number of Amer Sports employees: 10,800 in Europe and China
  • Global growth outlook 2022-2027: 6.4% for athletic apparel, 6.8% for athletic footwear, 6.3% for sports equipment
  • Market estimates: 220 billion for athletic apparel, 152 billion for athletic footwear, 75 billion for sports equipment
Béal inaugurates a new production site in Isère - 25/11/2023
  • Béal was founded in 1951.
  • It has become the world leader in mountain ropes.
  • It currently employs 70 people in France, 145 in Madagascar and 30 in the United States.
  • Béal has invested 9 million euros in a new infrastructure, which was inaugurated on November 17.
  • Mountain sports account for 40% of Béal's sales (18.5 million euros by 2022), 60% of which come from exports.
  • The remainder (60%) comes from working at heights.
  • Béal's ambition is to become the benchmark in personal protective equipment for work at height.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Skis Rossignol
Salomon (Amer Sport groupe)
Fusalp
MILLET MOUNTAIN GROUP
Atomic
Head
Burton Snowboards
Intersport France
Go Sport France
Glisshop (Lafreto groupe)
PIQ
Black Crows

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der Skimarkt | Frankreich

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