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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 14/12/2021
Summary and extracts
1 Marktübersicht
1.1 Definition und Darstellung
Schreibwarenläden sind Geschäfte, die Schreibwaren verkaufen und oft neben einer Buchhandlung oder einem Zeitungskiosk betrieben werden. Schreibwaren sind Produkte, die als Hilfsmittel zum Schreiben oder Drucken von Text verwendet werden. Es gibt 3 Kategorien:
- Schulbedarf (Blätter, Hefte...)
- Korrespondenz (unbedruckte Briefumschläge und Karten)
- Verwaltung (Register, Geschäftsbücher...)
Mit einer Papierindustrie, die 14 % der europäischen Produktion ausmacht, gleich hinter Deutschland und Italien, stellt Frankreich für die Papierfabriken einen Markt im Wert von mehr als 5 Milliarden Euro dar.
Die Branche muss sich mit der Dematerialisierung von Dokumenten und Korrespondenz in Unternehmen und mit dem Vormarsch der elektronischen Post bei Privatpersonen auseinandersetzen. Geschwächt, versucht sich die Papierbranche dennoch neu zu erfinden über innovationen in der Ästhetik und Diversifizierung der Preisklasse.
Verwandte Industrien (vor allem die Zellstoffindustrie) entwickeln sich weiter, um umweltfreundlichere Praktiken einzuführen, ein neues Angebot, das auch einen neuen Kundenstamm anspricht.
List of charts
- Global stationery market trends
- Sales trends in the stationery manufacturing market
- Sales trends in the newspaper and stationery specialty-store retail market
- Evolution of interest in the "school supplies" search on Google
- Evolution of interest in Google searches for "pen", "notebook" and "binder"
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Latest news
Bic makes progress with its new shavers - 20/02/2024
- In 2023, Bic's sales rose by 9.2% at constant exchange rates and by 1.3% as reported, reaching 2.26 billion euros.
- Despite lower volumes in stationery and lighters, the number of units purchased in the shaving segment increased. 9.5% of Bic sales came from products launched in the last three years.
- The EZ Reach lighter exceeded the 100 million euro sales threshold and gained 10.7% of the segment by value in European supermarkets in one year.
- Sales of the lighter rose by 3.3% at constant exchange rates.
- In France, Bic gained 1.4 points of market share in value in stationery.
Bic recaptures the flame - 16/10/2023
- The non-permanent tattoo market is expected to triple over the next seven years to 1.5 billion euros.
- Inkbox sales are in the region of $22 million.
- Today, tobacco accounts for only half of the global market for firelighters, compared with 60-70% a decade ago.
- In the United States, tobacco accounts for 28% of the flame market.
- In Brazil, cooking far outstrips tobacco, with 50% of the flame market, compared with 8% for tobacco.
- Bic's largest lighter factory produces 3 million units a day, or 50% of the division's worldwide production.
- Bic has a broader vision for shaving, which generated over 15 million euros in sales in its first year.
- By 2022, Bic has revised its sales forecasts three times, ending the year up 13.8% at constant exchange rates, to 2.23 billion euros.
Antalis always greener | Greener with Antalis - 11/10/2023
- Antalis belongs to the Japanese group Kokusai Pulp & Paper (KPP). KPP is a leading distributor of paper, packaging and communication products.
- The group is present in 29 countries.
- It generates sales of 563 billion yen, or around 3.578 billion euros.
- Antalis is the leading BtoB distributor of paper and industrial packaging.
- Antalis is also number two in the distribution of visual communication media.
- Antalis employs 3,800 people.
Plaxtil and Cultura join forces to recycle old schoolbags - 20/08/2023
- Plaxtil was created in 2020.
- The company works with brands such as Lacoste and Kiabi.
- It is collecting non-reusable schoolbags from 110 Cultura stores until September 3.
- Plaxtil employs around twenty people.
- It achieved sales of 850,000 euros and earnings of over 200,000 euros.
- The company is preparing to raise 3 million euros to finance the creation of small recycling plants.
Lyreco invests in its logistics base in Mayenne - 09/08/2023
- The group employs 2,000 people in France and 13,000 worldwide.
- Sales total 3 billion euros.
- The company is investing 24 million euros in a new eco-responsibility initiative.
- Lyreco is to supply 360,000 products for the Paris 2024 Olympic Games, including 42,000 chairs, 10,000 office tables or 6,000 shelves.
Hamelin acquires the Pelikan group - 31/07/2023
- Pelikan was founded in 1838.
- Pelikan achieved sales of 200 million euros last year.
- Pelikan has over 12,000 items in its catalog.
- Pelikan products are sold in almost every country in the world.
- Hamelin was founded in 1864. In 2022, the Hamelin Group achieved sales of 400 million euros.
- The Hamelin Group has 2,300 employees.
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