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  • Number of pages : 30 pages
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  • Last update : 12/12/2019
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Summary and extracts

1 Marktübersicht

1.1 Präsentation

Die Pizza ist ein Gericht italienischer Herkunft, das aus der Region stammt mit einem Brotteig und Tomatencoulis, mit verschiedenen Zutaten belegt und im Ofen gebacken.

Die Pizzabranche steht vor einer Image-Herausforderung: Es geht um die wie man sich von der Wahrnehmung eines Produkts für die breite Öffentlichkeit entfernt und assimiliert mit "Junk Food" in ein Premium-Segment .

Neben der Frische der Produkte, pizzakonsumenten mögen es, wenn das Produkt in Vorbereitung ist sowohl in Pizzalastwagen als auch in Restaurants, ein Mehrwert, der es einfacher macht, die Preise zu erhöhen, weil er akzeptabler ist.

Laut Statista, wenn wir 2017 die Top 5 der meistverkauften Pizzaketten in Großbritannien addieren, erhalten wir einen Umsatz von 2,31 Milliarden Pfund .

Darüber hinaus durchläuft der Pizzaverkauf auch den Massenvertriebssektor. In diesem wachstumsstarken Segment und mit mehr als 50 Mio 526 Millionen Pfund Umsatz im Vereinigten Königreich im Jahr 2017 der Markt ist stärker fragmentiert und die drei Marktführer sind Chicago Town Pizza, Goodfellas und Tesco.

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der Pannenhilfemarkt | Vereinigtes Königreich

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