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- Number of pages : 30 pages
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- Last update : 25/06/2021
Summary and extracts
1 Marktübersicht
1.1 Définition et périmètre d’étude
En France, les activités liées à la consommation d'eau aromatisée est un sous-segment du marché de l'eau qui regroupent à la fois les eaux plates (eaux de source, eaux minérales, et eaux rendues potables par traitement)et les eaux gazéifiées qui ont un arôme synthétique ou naturel pouvant provenir de l'infusion d'un fruit, d'une plante...
Le marché mondial connaît une croissance soutenue, portée par l'intérêt croissant des consommateurs à la santé et à la naturalité ; ainsi que par les innovations produits issus de collaboration interentreprises. Les ventes devraient croître avec un TCAC de 8,3% entre 2021et 2026.
Les marchés européens, comme la France, sont plus matures et connaissent donc une croissance plus faible et ont été frappés par la pandémie.
À l'image du marché mondial, le marché français de l'eau aromatisée est concentré autour de leaders historiques et d'envergure internationale tels que Danone Eaux France, Nestlé Waters France et Neptune (filiale du groupe Alma) dont la marque Cristaline est leader du marché et l'essor des boissons aromatisées en remplacement des sodas a permis à ces acteurs de se réinventer.
Les acteurs doivent faire face à un frein majeur : l'argument écologique car sans recyclage, l'eau embouteillée a une empreinte considérable sur l'environnement du fait de son contenant plastique. Les acteurs du marché doivent ainsi faire face à la concurrence accrue du fait maison.
De nombreuses innovations sont donc développées pour réduire l'empreinte carbone des bouteilles d'eau, et favoriser leur essor. Les efforts de marketing pour vanter les qualités nutritionnelles de ces produits sont de plus en plus importants.
List of charts
- Sales volume growth rates for soft drinks and water
- Flavored water sales trend
- French trade balance for flavored waters
- France's main customer countries
- Main countries supplying France with flavored waters
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Latest news
Danone opens a second plant for plant-based products in France - 12/02/2024
- Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
- Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
- Production, mainly of oat juice cartons, is 90% destined for Europe.
- Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
- Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
- Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
- In France, ultra-fresh products are deeply rooted in diets.
- Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
- The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
- More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
- Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
- Retail chains are present under their own brands (MDD).
Nestlé admits using prohibited methods for its mineral waters - 29/01/2024
- Nestlé Waters is the world's number one mineral water company.
- In 2021, the company informed the French authorities of its use of banned treatments such as ultraviolet and activated carbon filters on some of its mineral waters.
- The brands concerned are Perrier, Vittel, Hépar and Contrex, all owned by Nestlé.
Danone sells its US organic dairy business to Platinum Equity - 02/01/2024
- Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
- The sale concerns the Horizon Organic and Wallaby businesses.
- By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.
Danone finds buyers for its two organic brands in the United States - 02/01/2024
- Platinum Equity's portfolio of assets totals $47 billion.
- The two brands Horizon Organic and Wallaby accounted for around 3% of Danone's sales in 2022, or $800 million.
- Dairy products make up a large part of Danone's sales.
- Danone has sold various parts of its business in different countries, including yoghurts in China and fresh dairy products in Brazil.
- Danone recorded eight quarters of growth thanks to price increases, although volumes remained stable.
- Danone succeeded in halting a steady decline in dairy sales that had lasted since 2015.
Danone, Antoine de Saint-Affrique's silent revolution - 26/09/2023
- Investment of 50 million euros in medical nutrition plant in Opole, Poland.
- Danone sales of 27.7 billion euros.
- Sales growth from 2.5% to 3% on average per year (before Covid) to 7% to 8% by mid-2023.
- Groupe Danone employs around 100,000 people.
- Disposal of certain non-strategic activities (Vega, Horizon Organic and Wallaby in North America, Aqua d'Or waters in Denmark, etc.).
Danone: Efforts Rewarded - 26/07/2023
- Danone's net income for the first half of fiscal 2023 jumped 48% to over €1 billion.
- In Spain, Danone reduced the number of brands from 13 to 5.
- Danone's operations in Russia were expropriated by the Kremlin in July 2023
- The group had estimated losses linked to the departure from Russia at 1 billion euros.
- 15% volume-driven growth for Mizone water in China.
- Counter-performance: plant-based products in North America
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