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- Number of pages : 30 pages
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- Last update : 12/12/2019
Summary and extracts
1 Marktübersicht
1.1 EINFÜHRUNG
A alicament (oder "medizinisch", oder "nutrazeutisch") bezieht sich auf ein Lebensmittel mit einer pharmazeutische Tugenden . Es kann sich um ein natürliches Lebensmittel mit aktiven Molekülen oder um künstlich angereicherte Industrieprodukte handeln. Diese Bezeichnung kann sich auf den Handel mit Alicamenten auswirken, da sie mehrere Arten von ethische und kommerzielle Fragen . Die im Markt verwendete Segmentierung ist diejenige, die unterscheidet zwischen industrielle Lebensmittel (wie mit Omega-3 angereicherte Lebensmittel, Lebensmittel, die reich an aktivem Bifidus sind, usw.) und naturheilmittel (z.B. Kräutermedizin oder Phytotherapie).
Der Markt für Alicamente scheint sich nach den ziemlich erfolgreichen Jahren der 90er und 2000er Jahre zu verlangsamen. Es geht um Marketing-Missbräuche, die die Vorzüge von Produkten mit gesundheitlichem Nutzen weit über die tatsächlichen Auswirkungen auf den Körper hinaus fördern und die Verbraucher dazu bringen, über einen echten "Betrug" zu sprechen. In den Vereinigten Staaten, Danone wurde mit einer Geldstrafe von Dutzenden von Millionen Dollar für eine Verbraucherbeschwerde belegt, die die Vorteile von Actimel . Europäische Vorschriften stellen sicher, dass Werbung, die als irreführend gilt, beseitigt wird.
Alle auf diesem Markt vertretenen Unternehmen sind Lastkraftwagen der Agrar- und Lebensmittelindustrie. Der Wettbewerb ist daher in einem globalen Lebensmittelmarkt, der sich auf 1,5 Mrd mehr als 200 Milliarden Dollar .
Die Herausforderung für den Sektor besteht darin, eine Lösung zu rechtfertigen preisunterschied verbraucher (ein Bifidus-Joghurt ist doppelt so teuer wie ein herkömmlicher Joghurt). Die Verbraucher, unterstützt von den europäischen Behörden, widersetzen sich. Die Europäische Behörde für Lebensmittelsicherheit (EFSA), die für die Prüfung von Klageschriften zuständig ist, hat 1.750 der 4.200 zurückbehaltenen Klageschriften geprüft, davon 85 % bisher negativ.
List of charts
- Sales growth forecast for the food sector
- Sales forecast for the nutraceuticals market
- High estimate of growth in the health food market
- Nearly one French person in two is overweight or obese
- Share of population by age bracket
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Latest news
Danone opens a second plant for plant-based products in France - 12/02/2024
- Danone inaugurates a new plant dedicated to the manufacture of dairy alternatives in France
- Danone has completely converted its Villecomtal-sur-Arros yogurt plant in the Gers department into a unit dedicated to Alpro-brand plant-based beverages. 43 million euros of investment
- Production, mainly of oat juice cartons, is 90% destined for Europe.
- Danone now has four milk-alternative production units in Europe. Two in France, at Issenheim and Villecomtal in the Gers region, one in Sweden, at Lunnarp, and the fourth at Wevelgem in Belgium.
- Vegetable-based products have become "a strategic focus" for the world's number one in ultra-fresh products.
- Danone took the t turn in 2017 with the $12.5 billion acquisition of US group WhiteWave.
- In France, ultra-fresh products are deeply rooted in diets.
- Plant milk accounts for just 4% of the traditional dairy products market by volume and 7.4% by value.
- The plant-based milk market is worth 165 million euros, according to FranceAgriMer.
- More than 6 out of ten people in France in the 18-24 age bracket eat plant-based products several times a week, according to lDanone
- Many dairy groups, including Triballat, Nestlé and Bel, have chosen to develop plant-based ranges.
- Retail chains are present under their own brands (MDD).
Danone sells its US organic dairy business to Platinum Equity - 02/01/2024
- Danone has signed an agreement to sell its US organic dairy business to Platinum Equity.
- The sale concerns the Horizon Organic and Wallaby businesses.
- By 2022, Horizon Organic and Wallaby represented around 3% of Danone's total sales.
Danone finds buyers for its two organic brands in the United States - 02/01/2024
- Platinum Equity's portfolio of assets totals $47 billion.
- The two brands Horizon Organic and Wallaby accounted for around 3% of Danone's sales in 2022, or $800 million.
- Dairy products make up a large part of Danone's sales.
- Danone has sold various parts of its business in different countries, including yoghurts in China and fresh dairy products in Brazil.
- Danone recorded eight quarters of growth thanks to price increases, although volumes remained stable.
- Danone succeeded in halting a steady decline in dairy sales that had lasted since 2015.
Danone, Antoine de Saint-Affrique's silent revolution - 26/09/2023
- Investment of 50 million euros in medical nutrition plant in Opole, Poland.
- Danone sales of 27.7 billion euros.
- Sales growth from 2.5% to 3% on average per year (before Covid) to 7% to 8% by mid-2023.
- Groupe Danone employs around 100,000 people.
- Disposal of certain non-strategic activities (Vega, Horizon Organic and Wallaby in North America, Aqua d'Or waters in Denmark, etc.).
Danone: Efforts Rewarded - 26/07/2023
- Danone's net income for the first half of fiscal 2023 jumped 48% to over €1 billion.
- In Spain, Danone reduced the number of brands from 13 to 5.
- Danone's operations in Russia were expropriated by the Kremlin in July 2023
- The group had estimated losses linked to the departure from Russia at 1 billion euros.
- 15% volume-driven growth for Mizone water in China.
- Counter-performance: plant-based products in North America
Danone, collateral victim of Vladimir Putin's new hard line - 17/07/2023
- Two major European groups, Danone and Carlsberg, were engaged in discussions to sell their Russian operations.
- They were surprised by a Russian presidential decree that transferred most of their Russian assets to the state agency, Rosimushestvo
- Danone had planned to sell 12 of its dairy and plant-based products plants in Russia, while retaining a plant dedicated to infant nutrition.
- President Putin issued decrees earlier that tightened national control over Western assets sold in Russia, including eliminating foreign shareholders from buyers.
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