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  • Number of pages : 30 pages
  • Format : Digital and PDF versions
  • Last update : 15/11/2021
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Summary and extracts

1 Marktübersicht

1.1 Definition und Umfang der Studie

Ein Computer ist ein elektronisches Gerät, das verwendet wird für programmierbare Informationsverarbeitung . Computer können nach verschiedenen Kriterien wie Größe, Bauart oder Einsatzgebiet eingeteilt werden.

Diese Studie konzentriert sich auf  der in Frankreich am häufigsten eingesetzte Computertyp: der laptop-Computer. In der Tat ist der Laptop in Frankreich ein äußerst beliebtes Gerät, denn er repräsentiert 90% aller Computer.

In Frankreich, wie in weiten Teilen der Welt, gibt es einen verstärkten Wettbewerb durch touch-Tablets und smartphones die immer leistungsfähiger und leichter zu transportieren sind. Obwohl mehr mächtig, der Laptop wird jetzt mehr für besondere Aufgaben wo seine Konkurrenten ungeeignet sind, wie z. B. bei Videospielen, bei der Verwendung bestimmter Software oder bei langen Arbeitszeiten.

Trotz Wettbewerb läuft der weltweite Notebook-Markt recht gut  und wiegt über 100 Milliarden Es sollte sogar erreichen 109 Milliarden bis 2025 . Durch technologische Innovationen, Urbanisierung und zunehmende Digitalisierung der Gesellschaft, die Nachfrage und Verfügbarkeit von Laptops wird nur zunehmen Sie sollen noch erschwinglicher werden, als sie es heute sind.

In einem gesättigter Markt auf ersatz von alten Modellen ist der Hauptgrund für den Kauf von Laptops, obwohl einige Segmente, wie z. B. Gaming-PCs, in der Lage waren, Verbraucher anzuziehen, die von einem neuen Verwendungszweck angezogen werden. Schließlich ist die den Markt durch das Angebot von Hochleistungsgeräten mit einer hochwertigen Grafikkarte für Kunden, die gelegentlich Videos drehen oder an bestimmten Inhalten arbeiten möchten.

List of charts

  • Projected size of the global notebook market
  • Notebook market share
  • Computer market sales
  • Breakdown of computers sold by type
  • Revenues from the three computer segments
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Latest news

Online commerce: French websites threatened by new rivals - 17/11/2023
  • Cdiscount is now in sixth position among the most visited e-commerce sites according to the Médiamétrie barometer.
  • FNAC is in ninth place among the most visited e-commerce sites.
  • E.Leclerc is now in fifth place and Carrefour in eighth.
  • The Chinese sites Shein, Temu and AliExpress enter and approach the Top 10 with ranks of 10th, 11th and 12th respectively.
  • Online sales are up 30% on 2019, according to the Fédération de l'e-commerce et de la vente à distance (Fevad).
  • FNAC Darty's figures show a 1.8% drop in online and in-store sales over the first nine months of the year.
  • Companies like Cdiscount stop loss-making promotional sales
  • ManoMano cuts a quarter of its workforce.
Cdiscount, the French champion that must change its business model in the midst of the Casino storm - 17/11/2023
  • Czech billionaire Daniel Kretinsky and Casinotake over French e-commerce champion
  • In the third quarter, sales volume plunged by 13.5% year-on-year, to 667 million euros, and direct sales (products bought and resold by the site, as opposed to sales by third-party merchants present on its marketplace) by 35%.
  • At the end of the first half-year, Cdiscount posted a net loss of 47 million euros
  • The marketplace hosts third-party merchants, charges a commission of 7% to 15% on each order, and sells logistics services and advertising.
  • Cdiscount relies entirely on its marketplace.
  • The marketplace generates 63% of business volume, compared with 55% a year ago. The aim is to reach 70%. This is the model used by Polish e-tailer Allegro.
  • Cdiscount ranks sixth among the most visited sites.
  • The 1,600 third-party merchants maintain a broad offering of 80 million items.
  • Revenues from subsidiary Octopia, Mirakl's competitor which sells solutions for creating marketplaces, rose by 54%
  • The C-Logistics subsidiary increased its number of external customers by a factor of 6.
Fnac Darty's takeover of Cdiscount may be dead in the water - 30/10/2023
  • Cdiscount sales down 25% on last year
  • Cdiscount direct sales down 35%
  • Fnac Darty offered to buy Cdiscount for 500 million euros two years ago
Fnac Darty completes acquisition of MediaMarkt in Portugal - 08/10/2023
  • Fnac Darty has announced its intention to acquire Media Markt in Portugal
  • Media Markt has 10 stores in Portugal.
  • The company has 450 employees.
  • Media Markt's sales in its 2021-2022 financial year were around €140 million.
  • The acquisition consolidates Fnac Darty's position as number two in the Portuguese market.
  • Media Markt's activities in Portugal will be 100% consolidated in Fnac Darty's accounts from October 1, 2023.
Carrefour wants to compete with Mirakl, the marketplace specialist | Fnac Darty fights Mirakl - 06/10/2023
  • Fnac.com and Darty.com account for 21% of Fnac Darty Group sales.
  • Third-party merchants on these sites account for 20% of the group's online business.
  • fnac Darty recorded a net loss of 163 million euros in the first half of 2023.
  • Ceva Logistics, Fnac Darty's partner, achieved sales of $19 billion in 2022.
  • Ceva has 1,300 logistics sites in 170 countries.
  • Fnac Darty has 1,000 stores for order collection.
  • The e-commerce logistics market is estimated at $80 billion.
  • The market for the creation of marketplaces is estimated at $30 billion.
Fnac Darty joins forces with CMA to better compete with Amazon and Cdiscount - 06/10/2023
  • The Fnac Darty group and Ceva plan to set up a joint venture, Weavenn, offering comprehensive logistics services to e-retailers and connecting them to any marketplace.
  • Ceva, a subsidiary of CMA CGM, has sales of €16 billion in 2022, including €3 billion in France.
  • Ceva has 23 warehouses and a total of 90 sites in France.
  • The future joint venture will initially target the 3,000 third-party sellers in the Fnac-Darty marketplace, representing 20% of the group's online sales volume.
  • from 2025, Weavenn will target all e-tailers.
  • Fnac Darty and Ceva estimate that the sales of their joint venture could reach 200 million euros within 5 years.
  • Ceva's pending acquisition of Bolloré Logistics could make Ceva the world's fifth-largest logistics player, with sales of $24 billion.
  • Fnac Darty's network of stores includes 1,000 points of sale for click-and-collect parcel collection.
  • The European e-commerce logistics market is estimated at 80 billion euros, with annual growth of 10%.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Apple TV
HP Hewlett Packard
Dell
Toshiba Corporation
Cdiscount (CNova)
Acer
Fnac Darty
Lenovo
Medion (Lenovo group)
Packard Bell (Acer Group)
Razer
Gigabyte

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