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to understand this market
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- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 03/01/2022
Summary and extracts
1 Marktübersicht
1.1 Definition und Darstellung
Der Bettwarenmarkt umfasst alle klassischen Schlafelemente, darunter matratze , kastenfedern , kissen und bettwäsche . Innerhalb des Möbelmarktes umfasst dieses Teilsegment auch Betten in Krankenhäusern / Pflegeheimen, Hotels und öffentlichen Verwaltungen (Gefängnisse, Kasernen, etc.).
Dieser Markt, der bisher nur großen Möbelkonzernen vorbehalten war, hat sich in den letzten Jahren zu einem der wichtigsten Märkte entwickelt zunehmender Wettbewerb mit der Ankunft junger spezialisierter Schauspieler mit einem neue Technologien und neue Verkaufsmethoden, mit "Bed-in-Box"-Produkten, die es ermöglichen, teure Hardcopy-Shops zu vermeiden.
Das geringe Wachstum des Branchenumsatzes und der Preisdruck zwingen die Akteure zu Innovationen bei ihren Produkten und Vertriebsmethoden, um die ständig steigenden Erwartungen der Verbraucher zu erfüllen.
Während die Produktion von Matratzen und Boxsprings in Belgien wichtig ist, wird Bettwäsche hauptsächlich aus Kostengründen importiert.
List of charts
- Mattress segment sales
- Market share of bedding segments
- Mattress and slat base sales
- Hotel capacity (excluding camping)
- Number of hospital beds
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der Bettwarenmarkt | Belgien
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