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MARKET OVERVIEW

1.1 Definition and presentation

The barbecue is an outdoor cooking device consisting of a grill or a spit, where charcoal is traditionally used, and mainly intended for grilling meats such as sausages, kebabs, beef or pork ribs, etc...

However, charcoal barbecues have the reputation of being toxic due to the combustion of animal fats in contact with the charcoal flames, which generates carcinogenic substances called benzopyrenes.

The global market for barbecues is also growing rapidly, with a CAGR of 12.26% until 2023 according to forecasts, taking into account the electric segment, which is likely to occupy more and more space in the market.

France has approximately 11 million barbecues and planchas each summer, which are used to grill, roast or smoke food. 1 million new barbecues are sold every year and this figure has been rising steadily recently.

Since 2004, the industry's turnover has increased almost fourfold, thanks to an increase in the volume sold, but above all thanks to the increase in the average price of the barbecue, due to the emergence of a premium segment.

The offer is divided between charcoal, gas and electric barbecues. The planchas can be gas or electric. Although gas represents less than 20% of sales, it is responsible for more than 50% of the sector's turnover, thanks to an average price more than 3 times higher than charcoal and electric. Manufacturers also sell barbecues for professional or semi-professional use, which can cost several thousand euros.

The current success of gas reflects the desire of customers to vary their use of the barbecue, in terms of food (less meat, more vegetables) and recipes (use of the lid, rotisserie, or even pizza stone). Manufacturers are taking advantage of this trend to market complementary accessories that also allow them to de-seasonalize the business.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

OK

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


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The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


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The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting


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The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures


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