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le marché du vélo - France

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Number of pages : 30 pages
Format : Digital and PDF versions
Last update : 08/06/2023

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Summary and extracts

1 Synthèse du marché

1.1 Définition et périmètre d'étude

Une bicyclette, ou un vélo, est un véhicule terrestre à propulsion humaine entrant dans la catégorie des cycles et composé de deux roues alignées, qui lui donnent son nom. La force motrice est fournie par son conducteur, en position le plus souvent assise, par l'intermédiaire de deux pédales entraînant la roue arrière par une chaîne à rouleaux. On distingue plusieurs types de vélos, dont les plus connus sont : les vélos hollandais, les VTT, les vélos tout chemin (VTC), les vélos pliants, les vélos cargo et les vélos de route.

Le marché mondial du vélo devrait croître à un rythme soutenu de 9,7 % par an entre 2022 et 2030 selon Grand View Research.

En France, le marché est très dynamique, et profite de l'explosion de la demande des VAE (vélo à assistance électrique) ainsi le chiffre d’affaires de la filière a augmenté de 23% en 2021. Les VAE ont fait l'objet d'une étude spécifique Businesscoot disponible ici.

Le marché Français est en pleine structuration, entre des grands acteurs de la vente multisports intégrés à tous les niveaux de la chaîne de valeur, des enseignes qui fleurissent en ville grâce à un développement en franchise, des acteurs de la production qui mise sur le haut de gamme pour attirer un public de passionnés, et enfin des acteurs qui tentent de se faire une place sur la niche de l'électrique en pleine explosion.

Si le confinement a brisé la dynamique du marché, la tendance haussière s’est ensuite très rapidement rétablie, avec une explosion de la demande après la crise. Cette dynamique est alimentée par le gouvernement et les collectivités territoriales en charge d'aménager l'espace urbain pour permettre à ce moyen de transport de [Cyclable].

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

6.1 Segmentation

Velo Electrique France.fr
Go Sport France
Altermove (Mobivia Groupe)
MFC La manufacture française du cycle (Intersport Groupe Sunn)
Cyfac
Alltricks
Cyclable
Cyclik
Fifteen (Mobivia)
Angell Bike (Zebra)
Commencal
Haibike
Cube Bikes
Lapierre Cycles (Accell Group)
Décathlon France
Giant Bicycles
Look Cycle
Scott Sports
Canyon
Le Marché du Vélo
Moustache Bikes
Sunn
Gitane Cycles
Bromton
Cyclelab - Velo Factory
Probikeshop

List of charts

Breakdown of bicycle equipment purchases (excluding bicycles)
Where do you buy your bike?
Breakdown and growth of bicycle sales (1,925 million euros), by distribution channel
Breakdown and growth in bicycle sales volumes by distribution channel
Breakdown of bicycle parts and accessories sales by distribution channel, and sales growth by segment
Evolution of the global bicycle market
Evolution of the size of the cycle market
Evolution of the main market cycle segments in value and volume
Balance of trade in bicycles and other non-motorized cycles
Main countries supplying bicycles
Main countries where French bicycles are sold
How often do you use a bicycle for your daily commute?
Do you ever ride your bike (electric or otherwise)?
rate of bicycle/car equipment per person
Do these words remind you of cycling?
For you, is the bicycle a means of transportation ...
For each of the following measures, please tell us whether you think it is a good or bad measure
In your opinion, does France encourage the use of bicycles as a means of travel?
What are the most important measures to implement to sustainably increase cycling after containment?
Change in sales excluding VAT of bicycle manufacturers in France
Evolution of the bicycle manufacturing sales index
Evolution of the consumer price index for bicycles
Average selling price and variation by type of bike
Average selling price and variation over the year 2020 by distribution channels
Cycle production in France

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Latest news

Moustache Bikes relocates electric frame production to the Vosges - 09/09/2023

Launch of Moustache Bikes' new J model on September 6.
This electrically-assisted bike is the company's first to feature a frame entirely designed and manufactured in France.
Moustache Bikes collaborated with three other French companies to design the bike: Elcam Usinage in Poligny (Jura), Fonderies du Midi in Vitrolles (Bouches-du-Rhône) and Colibru in Schirmeck (Bas-Rhin).

Moustache launches an electric bike made entirely in France - 06/09/2023

Moustache started out in electric bikes 10 years ago.
The French leader in the high-end electric bike segment.
The new model won a Gold Award at the Eurobike trade show.
Bikes sell for between €5,200 and €6,800.
Moustache aims to achieve sales of 130 million euros by 2022, up 30%.
Network of 600 dealers.
Almost half of the 7,000 bikes sold each year are exported to Germany, Austria and Switzerland.

Moustache Bikes revitalizes the French bicycle industry - 06/09/2023

Moustache Bikes has launched a new high-end product, the "J".
Industrial bicycle frames come mainly from China or Taiwan.
Bicycle frames have not been manufactured industrially in France for around forty years.
The process of reviving this know-how took the Moustache Bikes team and its partners three years.
The bikes are fully assembled in Thaon-les-Vosges.
Eleven years after its creation, Moustache Bikes has achieved sales of 130 million euros by 2022 and employs almost 150 people.

Lapierre cycles no longer want to ride alone - 21/07/2023

The Accell group, to which Lapierre belongs, came under the control of the KKR investment fund in mid-2022.
The opening of a store in Besançon by the managers of Cycles Brun took place in March 2021, it was the brand's second outlet in France after the one in Dijon, operated directly by Lapierre since 2017.
Lapierre offers certain retailers the opportunity to open Lapierre spaces in their stores, along with Winora and Haibike.
Between 25 and 30 stores in France already offer these 3 brands.
In 2020, Lapierre's sales rose by 55% to 115 million euros, and operating profit was 1.8 million euros.
Half of Lapierre's sales are exported.

Angell strengthens its position in the electric bike market - 03/07/2023

Angell will supply the first electric bicycles for the Mini (BMW) automotive brand during the winter of 2023-2024.
The partnership between Angell and the BMW Group is signed for a period of at least 5 years.
The bikes will be manufactured in France by the Seb Group.
At present, the plant's capacity is to produce around a hundred bikes a day.
Angell intends to step up the pace of innovation, launching a bike every six months.
Angell has signed an R&D partnership with the Kiska group in the summer of 2022.
Angell will diversify its distribution with physical outlets, targeting a network of some 50 retailers located in major cities in France and Europe.
The brand has conducted a pilot in five outlets (three in France, one in Spain and one in Italy).
Angell plans to roll out its omnichannel strategy across Europe, starting with Germany, Spain and Italy.
Angell employs around fifty people.
The brand forecasts 100% growth in 2023 compared with 2022. A total of 5,000 Angell bikes have been sold in two years.

Intersport to the rescue of Go Sport - 08/06/2023

Intersport takes over 72 Go Sport stores
1,446 employees taken over out of 1,574
50 Go Sport stores will become Intersport
22 Go Sport stores to remain Go Sport
Target: 250 new Go Sport stores by 2030
Target sales: over €650 million
Intersport - 800 Intersport stores
Intersport sales in 2022: 3.3 billion euros
Intersport target with the arrival of Go Sport: 4.4 billion euros
Decathlon sales: 4.5 billion euros

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Velo Electrique France.fr

Go Sport France

Altermove (Mobivia Groupe)

MFC La manufacture française du cycle (Intersport Groupe Sunn)

Cyfac

Alltricks

Cyclable

Cyclik

Fifteen (Mobivia)

Angell Bike (Zebra)

Commencal

Haibike

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