The Yogurt Market | United States

Yogurt is a dairy product produced by the bacterial fermentation of milk. Traditionally, cow’s milk is used to produce yogurt but sheep and goat milk can also be used. The benefits of yogurt include the ability to help strengthen and build muscles and control appetite. It can also help regulate digestion, prevent illness, and is loaded with healthy vitamins and nutrients. Frozen, spoonable and drinkable are the commonly available types of yogurt in the US.

An examination of the per capita yogurt consumption of different countries, especially Europe, shows that the US yogurt market is not fully tapped; however, it has seen steady growth since the dawn of this century. The renewed focus by the manufacturers on consumer convenience has increased the marketability and those factors, when combined with the widely acknowledged health image of the product, has resulted in a steady and solid growth of yogurt in the US. The country’s industry is projected to surge at a CAGR of 3.7% between 2016 and 2024. Yogurt sales in the United States amounted to USD 7.7 billion in 2015, up from USD 6.2 billion in 2010.

Greek yogurt, which currently holds an estimated 40% market share, is expected rise. Fewer carbohydrates and a lower fat content coupled with the higher percentage of protein and calcium found in Greek yogurt has been the key driving force among the fitness-conscious consumers. Today, the American yogurt market is on the brink of a revolution and various players in the market are introducing a variety of flavors to favor demographics in an attempt to increase the overall scope of the product. A significant change in trends has been observed in 2016, which suggest a shift toward complex flavor profiles, like savory/spicy flavors, and innovative mix-ins that offer even more diversity in the form of texture and mouthfeel. Last year, Chobani LLC expanded its successful Flip line and Fage USA introduced its own dual compartment mix-in line called Fage Crossovers.

Drinkable yogurts have also made a comeback and they are expected clock double digit growth in the coming years.

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Chobani Inc.

  • Country : United States
  • Turnover : USD 2 billion.
  • Position : The company has a 37.6% share of the constantly growing Greek yogurt market and a 19.8% piece of the total spoonable yogurt market.

Dannon (held by Groupe Danone)

  • Country : France
  • Turnover :
  • Position : Dannon supplies a staggering 200 flavors, styles and sizes of yogurts, in regular, low-fat, and nonfat varieties, as well as in liquid, “drinkable” and smoothie forms.

Yoplait (Held by General Mills)

  • Country : United States
  • Turnover : USD 2.52 billion
  • Position : Yoplait is the largest franchise brand of yogurt, jointly owned by United States–based food conglomerate General Mills and French dairy cooperative Sodiaal.

Fage International S.A.

  • Country : Luxembourg
  • Turnover : USD 650 million.
  • Position : Fage International S.A. is an international dairy company founded in Athens, Greece and, as of 2012, is headquartered in Strassen, Luxembourg. They hold the third largest share in the Greek yogurt market.

STONYFIELD FARM, INC. (held by Lactalis)

  • Country : United States
  • Turnover : USD 300 million.
  • Position : Stonyfield Farm, also simply called Stonyfield, is an organic yogurt maker located in Londonderry, New Hampshire, USA.

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