The ticketing market covers all sales of events and shows.
In 2013, according to MyOpenTickets, the turnover of online ticketing exceeded 850 million euros. Physical ticketing, partially digitalized, still represented 85% of the market at the beginning of 2010 according to a Roland Berger study.
The ticketing market in France remains dominated by the 3 incumbent operators France Billet (Fnac), Digitick (Vivendi) and Ticketmaster France (Live Nation) but has seen the emergence in recent years of particularly innovative businesses.
In a context of strong competition, companies in the ticketing market are relying on higher value-added services to position themselves with promoters tempted by other models: use of self-service solutions, reinternalisation of ticketing, etc.
The dematerialization of the ticketing market offers many possibilities in terms of CRM and marketing, particularly thanks to Big Data, not to mention 360° solutions including ticketing, marketing and cashless payment (contactless payment on site).
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