Sushi is a typical Japanese dish made up of a vinegar rice called shari, combined with another ingredient called neta, usually raw fish or seafood.
At the European level, France is the largest sushi consumer, according to Gira Conseil, which has counted 1,600 sushi restaurants in France. However, the sushi market in France only holds barely 1% of the French restaurant market, i.e. around 900 million euros.
The sushi market in France is dominated by a handful of franchises, leaving little room for new entrants.
The financial difficulties of the main players in the sushi market suggest that forecasts for the coming years are difficult.
The evolution of the sushi market requires a review of the chains' business model and may result in a race for critical size franchises.
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