The Ski Market | United States

Skiing is a sport of sliding down snow-covered hills on fixed skis. The ski market in the US consists of about 350 companies and 400 skiing places, bringing in about USD 2 billion in revenue annually. North America accounts for 21% of skiers visits worldwide.

Skiing prospects are declining over the years because of closure of stagnating markets due to new thinking about the environmental conservation, technology and snowmaking. Countries commanding the global ski market are France, at the top, followed by Austria. The US stands at the 3rd position, superseding Germany and Japan. The current trends being followed by the top skiing resorts are:

  • Resorts encouraging guests to reduce their footprint
  • More snowmaking and better grooming
  • Innovative technology to elevate skiing experience
  • Environmental awareness
  • More activities catering to ski-averse guests
  • More accessibility

As per the US National Ski Areas Association, the 2015-16 season, having had 53.9 million skier visits, was below the 10-year market average of 56.5 million. It accounts to 1.5% down from the previous year. The skiing industry’s contribution to the economy is forecasted to rise at an annual rate of 1.4% until 2021. At the same time, GDP is proposed to grow at rate 2.0%. The Global ski equipment market is anticipated to grow at 1.19% CAGR from 2016-2020.

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Jackson Hole

  • Country :
  • Turnover :
  • Position : Its Sweetwater Gondola gets skiers to Casper restaurant in one hop from the base.

Snowbird

  • Country :
  • Turnover :
  • Position : Provides long and steep fall lines, a terrain that keeps snow cold and chalky, and a high quality snow.

Alta

  • Country :
  • Turnover :
  • Position : Has terrain and snow that are envied by the rest.

Telluride

  • Country :
  • Turnover :
  • Position : Its runs are long, steep, high and face north, hence stay chalky and carve friendly until late season.

Whistler-Blackcomb

  • Country :
  • Turnover :
  • Position : A premier resort best among the industry in many metrics, known to employ best practices.

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