The shoe market covers all types of shoes, both for daily use and for sports. The population reached is therefore universal, of all genders and ages. Like all textile industries, there is a very significant trend effect on this market, which must therefore capture consumer trends to generate value.
The footwear market is a very large global market, accounting for approximately 195 billion US dollars in 2015 (source: export.business.france). In France, the market was estimated at 9 billion euros in 2016, a decline of between 3 and 5% for 2016 and, for an average figure for manufacturers in the sector estimated at 884 million euros, a decline of 1.5%.
Competition is very strong in this sector with large retailers benefiting from a brand awareness among the public but also exclusive distributors of foreign brands and solely online retailers benefiting from a very large online stock. In 2015, the sector continued to be strongly influenced by the growth of fully digital companies such as Zalando or Sarenza, which have significantly changed consumer expectations in terms of associated services.
The sector must adapt to the digitalization of the market, which has prompted major players to invest massively in online tools. Currently, the incumbents must deal with specialists to gain new business in this growing segment
The shoe market has been disrupted by the very strong emergence of online players. The free return shipping costs, the very wide range of products and the very short delivery times have won over consumers.
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